From Competing on Price to Winning on Value: The Strategy Behind Sustainable Growth Guest: Heather Heydet
What if the reason your business isn’t growing isn’t your price—but your ability to communicate value?
In this episode of The Wisdom Transfer, Heather Heydet shares more than three decades of experience helping businesses scale, improve profitability, and build sustainable growth systems.
We explore why companies become trapped competing on price, how founders can escape founder-dependency, why brand should function as a company-wide operating system, and what businesses need to understand before preparing for a major acquisition.
Heather also shares her perspective on AI, marketing…
The skinny
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