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Reno’s Sports Tourism Surge | Reno News
Reno-Sparks is booming with sports tourism, raking in record-breaking room tax revenue as bowlers and junior volleyball players flood the region for major national events. Despite a slight May dip, annual sports-driven stays now hit 125,000 to 150,000 nights, boosting nightly rates and local spending. Visit Reno Tahoe is doubling down with new marathons and long-drive championships, even reassigning staff to chase global attention. They’re upgrading infrastructure like the convention center’s indoor track to lure top collegiate teams—and maybe even NCAA titles. With strong air and drive-in…
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