Latest / The Workforce Alchemy Show
Fake Reviews, AI, and the Collapse of Brand Credibility
What happens when your reputation is no longer controlled by your company, but by algorithms, online reviews, and viral perception?
In this episode, Mason Duchatschek sits down with Gal Borenstein to unpack the new rules of trust in the digital age. With nearly 30 years of experience helping organizations navigate credibility, crisis management, and brand positioning, Gal reveals why trust has become one of the most valuable business assets leaders can build or lose overnight.
From fake reviews and manipulated narratives to AI-driven perception and social media influence, this conversation…
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