Latest / Your Mic / Put Your Money Where Your Mic Is

Transcript

Put Your Money Where Your Mic Is · Your Mic

• 0:00
  You know the adage, put your money where your mouth is.
• 0:02
  Well, it applies to podcasting.
• 0:04
  Welcome back to Your Mic.
• 0:05
  My name is Freddy Cruz, founder of Speak Podcasting.
• 0:08
  If you'd like to grab a free roadmap to plan your show,
• 0:11
  whether it's one that you plan on launching in 2026,
• 0:15
  or if you're a new or even a current podcaster
• 0:17
  who's 50 episodes in, maybe you wanna rebrand,
• 0:20
  we can help you with a roadmap.
• 0:22
  Slide into the DMs, email me, freddyatspeakpodcasting.com.
• 0:26
  We'll get you taken care of.
• 0:27
  And back to putting your money where your mouth is.
• 0:33
  I was on Perplexity, which if you work closely with me, you know by now I am infatuated with Perplexity AI.
• 0:44
  We at Speak Podcasting like to use it to help outline client podcasts.
• 0:50
  We use it for ideation.
• 0:52
  I like to use it for graphic design prompts hand-in-hand with another program called MidJourney.
• 1:01
  So I love using it.
• 1:03
  You might even go back to a previous episode of Your Mic in which I talk about a prompt that we use to grade podcast episodes so that we can hone our podcast craft.
• 1:17
  But I was on perplexity and I had seen a blip about the world famous soccer player.
• 1:26
  In the United States, we call it soccer, not football.
• 1:28
  There's only one real football and that's the National Football League.
• 1:32
  Be that as it may, I had seen this article about world famous soccer player Cristiano Ronaldo.
• 1:40
  CR7 is his personal brand and how Cristiano is now an investor in perplexity.
• 1:48
  And I'm like,
• 1:49
  wow, that is cool.
• 1:51
  Here we have somebody who's worth an estimated one to 1.45 billion dollars
• 1:58
  investing his capital into something he believes in, something he uses on a daily basis,
• 2:07
  something that drives his curiosity.
• 2:09
  And when you are naturally curious, this is sort of a
• 2:13
  paraphrasing of what he talked about, is that curiosity essentially drives society forward.
• 2:20
  And I 1000% agree.
• 2:23
  It's really at the crux of what we as podcasters do, especially if you are
• 2:31
  a podcast host that has interviews, who interviews guests, who talks to colleagues in your industry,
• 2:39
  who talks to people in your office, whether it's a nonprofit or a plastic surgery practice.
• 2:46
  What we like to do is talk to people and really just hone our curiosity and extract stories from
• 2:58
  people that can help someone who is investing their time into our podcast.
• 3:06
  And so I'm going
• 3:07
  back and I'm thinking and thinking about how amazing this is that here's somebody who doesn't
• 3:13
  necessarily have to, he's worth over a billion bucks by some estimates, that he's investing in
• 3:19
  something he believes in because curiosity.
• 3:24
  Now, what on earth does any of that have to do with
• 3:28
  podcasting?
• 3:29
  Well, I would say it has close to everything to do with podcasting.
• 3:37
  Because if
• 3:37
  you're listening to a show or two or three or four every single week, and you're investing your time,
• 3:44
  which by the way, none of us get our time back, you invest time into a show, that is a significant
• 3:52
  investment.
• 3:52
  If you spend one hour every single week, that is more than two days that you were
• 3:58
  spending with your favorite podcast host.
• 4:01
  And if you're listening to three or four different
• 4:06
  podcasts and just assuming for one second that each episode is an hour, and I understand that
• 4:11
  they're probably not, but just assuming that each podcast episode is an hour and you're listening to
• 4:17
  three and four pocket, that's a lot of hours that you're spending.
• 4:21
  You're spending quite a bit of
• 4:22
  time.
• 4:23
  Over the course of a few years, you're spending several days with these people.
• 4:28
  And so
• 4:28
  if you're investing time, have you considered maybe investing other things into this podcast
• 4:38
  that you are a fan of?
• 4:40
  Furthermore, if you're investing time into listening to podcasts,
• 4:47
  and you're like, wow, that's a great idea.
• 4:49
  I love these concepts.
• 4:50
  I love these ideas.
• 4:51
  I love that
• 4:52
  they're bouncing ideas off of one another.
• 4:53
  I love that this is a co-hosted podcast and wow, maybe I
• 4:57
  can do that.
• 4:58
  Oh, you know what?
• 4:59
  That's, that's pie in the sky bull crap.
• 5:02
  I'll never be able to pull
• 5:03
  that off.
• 5:04
  But, but you found this podcast and I will tell you that if you don't have a show yet,
• 5:14
  don't listen to the devil in your head telling you, no, you should not launch a podcast because
• 5:18
  there are too many.
• 5:20
  That if you are investing your time every week into listening to some true crime
• 5:24
  podcast or some celebrity podcast where all they do is bloviate about nothing, but you enjoy it
• 5:31
  and you know that you get something out of it, who's to say that somebody or, hypothetically,
• 5:42
  speaking, a lot of somebodies who say that a lot of somebodies wouldn't get the same from your
• 5:49
  podcast about whatever your business is, or if you're running a nonprofit, who's to say that
• 5:54
  somebody wouldn't get a tremendous amount of value from listening to your podcast about the
• 5:59
  nonprofit that you are running.
• 6:01
  So it begs the question that in 2026, what are you going to be
• 6:04
  investing your time in?
• 6:06
  Are you going to be investing more time into listening to true crime
• 6:09
  podcasts or celebrity podcasts or business podcasts.
• 6:13
  For me, it's The Game by Alex Hormozy.
• 6:16
  For me, it's listening to The Big Deal by Cody Sanchez.
• 6:19
  For me, it's listening to Modern Wisdom
• 6:20
  with Chris Williamson with a dash of the Mel Robbins podcast.
• 6:25
  Getting Reacquainted with my
• 6:26
  friends podcasts, Better Call Daddy hosted by my friend, Rena Friedman Watts.
• 6:32
  The Son of a Blitch
• 6:33
  podcast hosted by my friend George Blitch.
• 6:37
  Of course, my client shows.
• 6:39
  I love listening to my
• 6:40
  client shows because at Speak Podcasting, we're not just podcasting for the heck of it.
• 6:44
  We podcast
• 6:45
  with a purpose.
• 6:46
  These are intentional investments of time into sharing stories with the world from
• 6:52
  those whose stories are yearning to be heard.
• 6:55
  And so if you are investing time into listening as a
• 6:58
  consumer, what if, what if, maybe, just maybe, maybe, just maybe, you took that passion for the
• 7:07
  podcast that you're listening to and channeled it into creating your industry's next favorite show?
• 7:20
  Not just to have a podcast to say that you had it, but to podcast and share stories, share wisdom,
• 7:27
  share the struggles that you had.
• 7:29
  I've once interviewed entrepreneur Evan Carmichael,
• 7:33
  who talks about showing the warts.
• 7:36
  Basically, showing the warts is not being shy about
• 7:41
  sharing all the failures and setbacks that you had to overcome to get to where you need to get.
• 7:49
  And so are you willing to show the warts?
• 7:51
  Are you willing to, what they call in the
• 7:53
  literary world bleed all over the page.
• 7:57
  Like really just pour your heart into what it is that you want
• 8:01
  to share.
• 8:05
  Because by listening for hours and hours and hours every single week as a podcast listener,
• 8:12
  that to me tells me that maybe just maybe you've got what it takes to host your own podcast.
• 8:19
  Cristiano Ronaldo, world famous soccer player, not a web designer, not a computer engineer.
• 8:29
  Someone who is curious and wants to put his money where his mouth is.
• 8:38
  And that curiosity is going to lead to passion.
• 8:41
  That passion is going to lead to purpose.
• 8:42
  This is something that Stephen Kotler wrote in his book, The Art of Impossible, which is one of my favorite, favorite books.
• 8:50
  It all starts with curiosity.
• 8:52
  It all starts with curiosity.
• 8:54
  And from there, we drive society forward.
• 8:57
  So you've already engaged that curiosity in listening to podcasts.
• 9:01
  And in 2026, it's going to be the year of new beginnings.
• 9:08
  and maybe just maybe that new beginning is going to be you
• 9:12
  investing your time and your resources,
• 9:16
  whatever they may be, whatever your bandwidth is,
• 9:18
  whatever your budget is,
• 9:19
  and it certainly doesn't need to be with Speak Podcasting,
• 9:21
  but we'd love to talk to you if maybe you're interested.
• 9:26
  Investing some time in human capital
• 9:30
  and having your industry's next favorite show.
• 9:35
  And if you want to talk pods,
• 9:37
  hit me up.
• 9:39
  Speakpodcasting.com, S-P-E-K-E, podcasting.com.
• 9:46
  Thanks for listening.