Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
124: Pipeline generation tips #5 with Joe Mara, AVP, North American SLED & Canada at Elastic
It’s no secret that the number one challenge for sellers in cyber security is generating pipeline. In this episode, Joe Mara who is a longtime cybersecurity seller and sales leader, responsible for generating over $250 million in revenue in highly competitive markets is giving his pointers on how he strategically created ways to generate new pipeline.
Throughout the past two years with so many people being out of the office and working from home, it brought up new challenges for sellers to get in touch to schedule meetings with prospects and keep their prospects engaged.
With Joe’s unique…
The skinny
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