Latest / Coffee with Jon - Think Big. Get Unstuck. Grow Your Business
Why Focus Beats Hustle in Building a Brand with Ben Feys and Kevin Niehoff
I sat down with Ben Feys and Kevin Niehoff, co-founders of Pretty Boy — a men's skincare brand built from scratch.
Here are 3 things that stuck with me:
1. Master one channel before you touch anything else.
2. Call your customers.
3. Stability beats the dopamine hit of a big spike.
The fundamentals haven't changed. Knowing your customer, delivering the right message, and staying close to the business — that's the playbook.
---
PrettyBoy started because we were sick of guessing - years of acne, eczema, prescriptions, and overpriced nonsense taught us the skincare industry wasn't built for guys…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.