Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Your Loyalty Program Is Killing Your Margins
Most loyalty programs are just discount engines in disguise, eroding margins while failing to drive genuine retention. We examine how the shift from points-based rewards to experiential access and tiered benefits is reshaping customer lifetime value in September twenty twenty six. By looking at specific failures in traditional point accumulation models versus successful experiential strategies, we uncover why your current program might be subsidizing churn rather than preventing it.
#RetentionMarketing #CustomerLoyalty #LoyaltyPrograms #MarginErosion #ExperientialRewards…
The skinny
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