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SBP 089: Future Demand, Not Demand Generation. With James Hurman.
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Welcome to another episode of the Sleeping Barber Podcast!
Join Marc and Vassilis as they dive into the world of marketing effectiveness with special guest James Hurman.
James, the founder of Previously Unavailable and the Masters of Advertising Effectiveness program, shares his deep insights into the startup ecosystem, the importance of balancing customer acquisition costs (CAC) with brand awareness, and the concept of future demand. This episode is packed with valuable knowledge on how to build sustainable marketing strategies that drive long-term success.
Enjoy the show!…
The skinny
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