Where's the Easy Button for Marketing?

Bulletproof Dental Practice · Oct 5, 2017 · 50m

Bulletproof Dental Practice Podcast Episode 40

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Watch the full video of interview by clicking here!

Key Takeaways:

Marketing today can seem convoluted. You must be more strategic with marketing, rather than tactical.

Fifteen years ago, you could literally buy your way to the top. People now want credibility and a story.

You can either pay someone to craft a story for you, or become remarkable enough that you're worth talking about.

Find out what the authentic expression of your brand is, and exploit that.

Read your reviews to see what the public is…