Latest / High Voltage Business Builders Podcast
EP412: TikTok Shop Proves Women 35 To 65 Buy Big
Most sellers waste TikTok Shop ad spend chasing Gen Z. That is wrong. Shapermint is on track to hit ten million dollars by targeting women between thirty-five and sixty-five. This is a massive shift in how we view TikTok Shop demographics. I break down why the loud, chaotic editing style fails this demographic and why clear, direct content wins. You will learn how to stop guessing and start using hard data to drive your TikTok Shop strategy. If you are still optimizing for the wrong audience, your margins are bleeding. This episode solves the problem of misaligned targeting. You will get…
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