#6: The question before the question, that changes everything.

The Story Camp Podcast · Nov 10, 2026 · 29m

Some questions reveal what you don’t know. Others reveal what you’ve already decided. But it all depends on the question before the question…

This episode started with a question.

Which led to another question.

Which led to a question about the question.

And then, naturally, a question about the question before the question.

Still with me?

Good.

Because somewhere between a bbq, my kids, Mikey’s daughter with a ridiculously good idea, a psychology experiment and a sales lesson I use all the time, I realised something:

We ask questions constantly.

But how often do we stop and ask ourselves why…