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How Shein’s On-Demand Model is Reshaping Fashion | Live from Shoptalk 2025

Shoptalk 2025 Exclusive: Shein's Strategy Head Peter Pernot-Day on the Future of Fashion

Chris and Anne sit down with Shein’s Head of Strategy & Corporate Affairs, Peter Pernot-Day, live from the Avalara podcast studio at Shoptalk 2025, to explore how Shein's radically different approach to production and customer experience sets it apart. The discussion covers everything from small-batch on-demand design to retail data engineering and personalization—plus how Shein is thinking about tariffs, technology, and customer loyalty in 2025 and beyond.

📍 Timestamps:

(0:05) Live from Shoptalk 2025 at…

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