Just The Gist of The Blair Witch Project
In 1999, The Blair Witch Project became a cultural phenomenon when audiences believed they were watching real found footage of three film students who disappeared in the Maryland woods. But film directors Daniel Myrick and Eduardo Sánchez had actually just created one of the most successful marketing hoaxes in movie history, using fake missing person posters, a fake Sci-Fi Channel documentary, and the early internet to convince the world the Blair Witch was real. Made for just $60,000 with handheld cameras and improvising actors, it terrified audiences worldwide and earned nearly $250…
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