Latest / Movified / Blake Fitzpatrick Started With 30 Days of Moving Experience. Now He Runs 12 Trucks!

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Blake Fitzpatrick Started With 30 Days of Moving Experience. Now He Runs 12 Trucks! · Movified

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  I can tell people now I started a moving company with 30 days
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  moving experience, which I actually contribute that to some
• 0:13
  of our success because I didn't know these little tricks, these
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  little things that people do. You know how to pay your guys
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  less or charge a customers the most or all these little, you
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  know the things that people do. I just wanted to take care of
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  people, customers and employees I wanted to take care of.
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  That's what I did. Welcome to Mobile 5 Wednesdays.
• 0:29
  Let's go. Welcome to Mobile 5 Wednesdays.
• 0:33
  Welcome back to Move Five. I'm your host, Mark Hershey,
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  owner of Samson Ellis, Moving in storage and located in beautiful
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  Vancouver, British. Columbia, we're not.
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  We're not there. We're not there, we're not
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  there. It is modified Wednesdays.
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  Can't do it alone without my co-host, my best friend Mr.
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  Stephen Reed here. What's going on?
• 0:56
  What's going? On What's going You didn't
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  travel very far to get to Nashville.
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  Three hours. Three hours because he is the
• 1:02
  owner of Big League Movers and on deck deliveries located in
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  amazing these place to be Memphis TN.
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  Memphis, TN. We're over here with our arch
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  nemesis Nashville at the ATA. Conference, right?
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  That's right. We're here at the ATA
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  conference. The MSC excites me back and we
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  have the first time guest finally, finally.
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  Finally. Blake Fitzpatrick.
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  Blake Fitzpatrick. Let's try a movers out in
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  Florida Sarasota. Beautiful Sarasota.
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  Beautiful Sarasota, Beautiful Sarah.
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  But if any moving companies are listening, don't come down
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  there. It's not that beautiful.
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  Just for a visit. Just for a visit.
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  This is a quick visit. Yeah, yeah.
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  Come and go. That's it, That's it.
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  In out tell me give me like the the the OG story of getting
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  involved in the moving business because you have like a very
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  interesting past and then you just kind of get involved into
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  to moving. So give me that whole.
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  How did it start? I'll try to keep it short and
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  simple, but so. We don't do that here.
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  Right. Well, I'll give you a long
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  story. So I, I was doing drywall.
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  I did drywall since I was like 16 years old.
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  That was my thing that I learned finishing, hanging it, all that
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  good stuff. And I was doing drywall with a
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  guy. He called me up like, hey Blake,
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  I know do drywall. I got some jobs and help.
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  So I wouldn't help him out. And three months later I'm still
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  working the same guy. I don't know what I was doing.
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  My buddy Matt, good friend, and one day we're working and he
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  gets a phone call from a guys name is Mark.
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  And apparently this guy Mark owns a moving company.
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  And yeah, yeah, Mark, it's the moving man was the name of the
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  company. It's one truck.
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  It's a U-Haul so old that they have stick shift.
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  I've never even seen one before. Yeah.
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  Thank you. Probably get up and go.
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  Though I'm sure it could. Well it's gone now.
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  So we go help this guy and at the end of the day marks like,
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  hey man, the guys I needed today, I have on this day and
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  that day and can I get some help from you?
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  I said I'll come back out. So I went back out.
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  So I went back and forth between Mark and Matt for about 30 days
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  and I little light bulb went off.
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  I wanted to start a company. I didn't start with that.
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  I wanted to start a company. I wanted to start a drywall
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  company. I had ideas for the name of the
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  company and everything. But then when I got introduced
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  to moving, what was the name? I'm not going to say OK so bad,
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  gonna come back. Sunshine.
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  Drywallers, it was so bad. So then I ended up I was like,
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  Mark, dude, I'm watching you, I'm watching this.
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  I'm like, dude, I'll go buy a truck.
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  I was like, I'll if I get a job, you can come work with me.
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  If you got a job, I'll come work with you.
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  Like we'll hire some people. He's like, yeah, yeah.
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  I'm like, OK, great. Went and bought a truck.
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  That same truck, I bought it for three grand coming over the
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  Skyway bridge, blew the rear main or the the rear main seal?
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  Yeah, the rear main seal. No $3000 repair as much as the
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  truck cost. That was my entry to the moving
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  industry, right? But yeah, that's how it started.
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  And so I can tell people now I started a moving company with 30
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  days moving experience, which I, I actually contribute that to
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  some of our success. Cause I didn't know these little
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  tricks, these little things that people do.
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  You know, how to pay your guys less or charge our customers the
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  most or all these little, you know, the things that people do.
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  I just wanted to take care of people, customers and employees
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  I wanted to take care of, and that's what I did.
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  Figure out the in between right? Yeah, you are learning.
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  What were some of the big learning curves that you had to
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  embark as you were starting to? Grow the first two years, I'll
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  still figure my whole life out. I wasn't even like if I could
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  just have a job a day, I was happy, that's all.
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  Over how old were you? About 20-6, Yeah, No, I'm still
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  figuring things out. I didn't know what I was doing.
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  I remember I charged $75.00 an hour all in for two guys a truck
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  and I figured that's $20.00 an hour to pay the guy $5 for gas
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  and then 50 bucks for me. I was happy with that.
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  I looked back on that. Now that's.
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  Crazy, right? Yeah, it's crazy, Yeah.
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  And now what are you charging for two guys in a truck?
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  $89.00 a man on a OK what should I charge?
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  What do you guys charge? Two guys in the truck.
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  Why charge 89 per man? Per man.
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  And the trucks included? No, we charge a service fee like
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  2 something 200. 102 hundred like a flat rate.
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  For the truck, for the fuel, the truck and the the basic
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  materials like shrink wrap, tape, blankets, that kind of
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  stuff. Yeah.
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  So your time starts when you get there.
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  Yeah, we charge travel time. OK there we charge travel time.
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  So the clock starts when we arrive and when we finish the
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  job and then whatever pre arranged travel time is already
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  added in which we fluff that up a little bit to make up the
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  difference for a truck to drive through traffic.
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  That makes sense, sure. When when you look back now like
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  so let's let's Fast forward it for the last couple of years.
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  Where do you see the, the, the growth in Sunshine Movers is
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  specifically when it comes to the marketing side, because we
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  watch from the sidelines of everything that you're doing.
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  Can you elaborate on like how Mark Road and the marketing has
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  like helped expedite your growth?
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  And then I got one question too. What's the population of
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  Sarasota? Just so our listeners can.
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  I looked it up recently. I don't remember off the top of
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  my head. Somebody asked me and I looked
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  it up. We looked it up to compare like
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  how much we bring in a year and what the capacity was.
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  I don't remember what it was. Pretty small town.
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  Though yeah, it's not huge. Yeah, it's not a big city.
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  Yeah, yeah. Cause how many trucks you
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  operating? Now I have 12 insured.
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  I have 15 trucks. I like to say I got 15 trucks,
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  but I have 12 insured trucks on the.
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  Road everybody. Everybody always says.
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  Give us the number you want to give.
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  US great. Now I got 12 trucks and wheels.
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  It's not about the trucks, it's about the guys, right?
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  You know, your trucks are like your foundation, but the guys,
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  the ones that make the money, it's not the trucks.
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  But we have 12 trucks. And I want to say that we run
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  between 8:00 and 10:00 a day. And then we have those backups
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  or those extras in case something ever happens, you
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  know? So let's go back to the
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  marketing. Yeah, yeah, it's all
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  relationship marketing. So I love shaking hands with
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  people. I like helping people, I like
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  creating relationships. I come from a life that I would
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  have never imagined in my wildest dreams that I'd be here.
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  So for me to be able to stand with a group of people that I
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  can stand with now that makes me feel good and I enjoy it.
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  So I know a lot of moving company or just a lot of people
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  in general, you know, as far as company owners, they don't wanna
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  be out there, don't wanna shake people's hands.
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  They wanna put their face out there.
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  I love that, I love it. And for me it works because when
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  I go out there and I meet these people and I do things with
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  them, I work with nonprofits. I enjoy giving back to the
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  community. You know, I came from a place
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  that that was unheard of. So for me to be able to do that
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  now I enjoy it. And I think it's not just, it's
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  not just doing it, it's the passion of doing it.
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  And that's what attracts people's relationships, things
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  and stuff and stuff and things. And so the fact that I enjoy it
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  and I love it, and I jump at every chance I can to get into
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  that kind of stuff, I think that's where people just
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  naturally gravitate towards the relationship that then turns
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  into the business because that's what it really comes down to is
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  relationships. And, you know, you can walk into
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  it. We talked about this.
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  You can walk into an office and say, hey, yeah, I'm sunshine
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  movers. Yeah, sure.
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  Yeah. But when we're over there buying
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  your daughter a birthday gift or, you know, the little things.
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  Supporting. That's kind of where I was
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  wanting to go on. You know, we, we talked about
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  the relationships and, and a lot of us go, Oh yeah, you know, I
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  work with these Realtors or those Realtors, but it's really
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  more transactional than actually building these relationships.
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  How in depth do you recommend moving company owners to apply
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  themselves when it goes to building that relationship with
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  like Keller Williams or some large real estate firm?
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  And, and is it better to find that one realtor?
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  Is it better to go after the managing brokers?
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  No. So like if you if you partner
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  with the actual Realty company, that's just a credential, you
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  have to make friends in relationships with the actual
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  realtor. I can't tell you how many Realty
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  companies that we're a part of and the Realtors that work for
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  that company or part of that company don't even know.
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  They don't even, they don't even know that we're like we're,
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  there's only two companies in, in my area, we have Michael
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  Saunders. It's one of the highest level.
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  Like that's like the top tier of Realty Realty companies.
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  And I see Michael Saunders Realtors all the time.
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  I'm like, oh, yeah, yeah, yeah. We're sitting having a
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  conversation and none of them know we're one of the two
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  companies that are approved for Michael Saunders.
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  Yeah. They don't know it, but it's a
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  credential. So it's when if I walk up and
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  you're a Michael Saunders realtor, I can shake your hand
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  and say, hey, I'm approved with your, you know, your office
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  that's out in the other and then done already right there.
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  But realistically, you know, a lot of people, they try to get
• 9:53
  get hooked up into the to the actual offices and such, but you
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  have to make the relationships with the Realtors themselves
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• 10:00
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• 10:03
  and setting up smart moving, it triggers all kinds.
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  Oh, we could do this. Or we could do that.
• 10:11
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  onboarding process of adopting the program into your business.
• 10:26
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• 10:29
  leveraging the experience of smart move includes research for
• 10:32
  moving industries, create this incredible tool while you're
• 10:36
  just making like a four man operation and getting started in
• 10:40
  the moving business. But now you've got this wealth
• 10:42
  of information comes just by default because you purchased
• 10:46
  the program. That's the whole idea.
• 10:48
  We build stuff with movers by our side, not just in mind.
• 10:59
  Hey everyone, Maddie Mailers here, the guy who pioneered
• 11:02
  handwritten letters for the moving industry.
• 11:04
  Why? Because my competition at my
• 11:06
  moving company was using the same stock postcards as me and
• 11:10
  my mailing company didn't care. So I created a better way.
• 11:14
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• 11:16
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  Plus I'm going to throw in bulk realtor data for up to five
• 11:46
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• 11:49
  Moving letters? AI stop competing, starting
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  dominating. So what are you doing?
• 11:57
  Are you taking them out for lunch?
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  Connecting, you know, trying to understand kids, birthdays,
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  events. That's what we were talking
• 12:06
  about this last night. Blake and I were in somebody
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  asked me recently from my market shout out Garrett, but but from
• 12:14
  a market, How much do you pay reorders and I said nothing
• 12:19
  right. And we I tell him about that and
• 12:20
  we laugh last night. I don't pay him nothing.
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  I helped their business. I help them in the journey,
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  right. I help them go through things.
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  I help them my sponsor their kids programs.
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  I sponsor their hobbies, I sponsor their passions.
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  I get to know them. I'm there when they have
• 12:36
  struggles in business. I'm not just asking for things.
• 12:38
  I know the market is hard on those guys and I'm saying how
• 12:41
  can I help? What tools do I have in my shed
• 12:44
  to give you? And it's not a it's not a
• 12:47
  referral dollar and employee. You had an interesting theory on
• 12:50
  that too. It's not, it's the relationship,
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  right? Yeah, 100%.
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  Well, the way I look at it, this is my sales pitch.
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  I've said it 1000 times and I'm gonna say it right now.
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  When I work with the Realtor, we elevate their brand.
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  We make them look good. That's my job, is to make you
• 13:05
  look like a rock star. When you, Missus and Mr. Realtor
• 13:09
  refer a client to me, I'm going to make sure off the bat that
• 13:11
  client knows that they're going to get incentives because of
• 13:13
  you. And it's funny because I'm not a
• 13:15
  discount company. We don't have to give discounts,
• 13:17
  but I do give discounts to Realtor referred clients.
• 13:20
  And the reason is, is because I want to know when a client is
• 13:23
  referred by the Realtor. And I remember when I first
• 13:26
  started doing this, the clients wouldn't say nothing, but I
• 13:29
  started burning it into the Realtors like, Hey, listen, make
• 13:33
  sure they mention you by name and they're going to get a
• 13:36
  discount among other incentives. And so that way, because here's
• 13:40
  the reality of it, I was always scared of death.
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  Whenever I have a realtor referred client, I put my best
• 13:44
  guys on it. We have tags now that we, we, we
• 13:46
  put our best guys on it. Like if there was a damage,
• 13:49
  we're going to make sure we go above and beyond on those, you
• 13:51
  know, But The thing is, if I don't know that you were
• 13:54
  referred by your realtor, I don't do all these things.
• 13:56
  So I put the discount out there. So that way they would, when
• 13:59
  they call in, hey, I was referred by so and so, boom.
• 14:02
  But we tell them off the bat, hey, because of so and so you're
• 14:05
  going to get this, this and this and this.
• 14:07
  We say it to him on the phone, we put it in their notes.
• 14:09
  We make sure it sticks all the way through.
• 14:11
  And the goal is that at the end of the day, the end of the move,
• 14:14
  that they go back to the realtor and say, Oh my God, thank you so
• 14:16
  much. It was amazing.
• 14:17
  Because of you, we got this, this and this.
• 14:19
  It was so great, right? Make the realtor look good.
• 14:22
  Make the realtor feel the value so that they want to refer us.
• 14:26
  Like they know if they refer us, we're going to make them look
• 14:28
  good. So they going to make sure we're
• 14:29
  in front of every one of their clients.
• 14:31
  Does that make sense? Yeah, one of the one of the
• 14:33
  coolest things I've seen you do in networking is you made a
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  courtyard just in the middle of a parking lot.
• 14:42
  Might be in your parking lot, might have been something else,
• 14:43
  but you made a courtyard. It boxed in your.
• 14:45
  Trucks OHT yeah, yeah, yeah. Yeah, body and put tables in
• 14:49
  between it and everything else like that.
• 14:50
  And I was like, what an advertisement.
• 14:51
  Everywhere you look, it's beautiful.
• 14:53
  I'm picturing my big red trucks, right?
• 14:55
  But everywhere you look is big. Goal was the yellow trucks.
• 14:58
  The goal was I don't care where they took a picture, how they
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  took a picture of my truck to be in the background.
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  That's all I wanted. I said I want to make sure my
• 15:04
  truck is in the background. That's what I did.
• 15:06
  So give us supremacist of this. How did this come?
• 15:09
  About that was a setup, so we get hooked up with all the
• 15:12
  different organizations. That was a Lakewood Ranch based
• 15:14
  business alliance. So you get hooked up with
• 15:16
  different animations. They usually have like a, they
• 15:19
  want to have like outings and stuff for their, their, their
• 15:22
  members and stuff. And so they'll try to find,
• 15:25
  yeah, yeah. And they'll try to find
• 15:27
  different things. And if you're like, it's like a
• 15:28
  Chamber of Commerce, like I remember I went to the last one.
• 15:32
  Was that like a, a, the, the Suncoast blood centre or
• 15:36
  something? You know, my point is, is that
• 15:38
  usually it's not that fun. It's like at an office, you
• 15:41
  know, right. Like we said, hell no, we got a
• 15:43
  band, we got a bartender. Like they showed up.
• 15:45
  Like what are we doing? And the way I looked at it, the
• 15:48
  way I looked at it, because it was.
• 15:49
  My, did you put it on like you, you're like, this is the
• 15:51
  marketing experience. Dude, he's got a catwalk.
• 15:54
  He's walking the. Cattle.
• 15:56
  So listen, when you get hooked up with an organization, So I
• 16:00
  have a, when I was a kid, I was afraid to have like a birthday
• 16:03
  party. I didn't have a lot of friends
• 16:05
  truthfully. And so I always had this fear of
• 16:08
  if I have like a party where people actually come.
• 16:11
  So with the Lakewood Ranch Business Alliance, I knew I had
• 16:15
  like 50 or 60 people coming. So I had my base.
• 16:18
  And then from there I invited my people.
• 16:20
  I wasn't worried because I already had my base.
• 16:21
  Does that make sense? So we ended up having, I think
• 16:25
  there was more non members than there were actually members, but
• 16:29
  we had so many people in the, the best part about it was it's
• 16:31
  all a business thing. So people were showing up, they
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  were meeting other business owners, they were networking,
• 16:36
  making money, transactions, things like that.
• 16:38
  That's a beautiful thing. If somebody makes money because
• 16:41
  of what you did, that's a referral partner for life.
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  Like how could you ever refer somebody else?
• 16:46
  I will find you. But did you, did you organize
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  like the band? Did you put the whole thing kind
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  of yeah. And then everybody had tables.
• 16:53
  So there were different businesses that just.
• 16:55
  Had their No, we just had that. We had the table set up.
• 16:58
  We hired the bartender, we hired the band.
• 17:00
  I used the same band. J Santi guys awesome shout out.
• 17:05
  What kind of music? You know, like the typical 90s
• 17:08
  ohe. Yeah. 90s in there, you know,
• 17:10
  like. Hey now.
• 17:13
  Yeah, exactly. Yeah.
• 17:14
  And they're they're good. Time.
• 17:18
  I love it. No, it was a good time, but you
• 17:20
  know, that's. From Sarasota as well too.
• 17:23
  That's another thing with the networking though.
• 17:25
  So like we did a ribbon cutting we had.
• 17:28
  Let's Fast forward now to today. You just acquired a warehouse or
• 17:34
  you took over financing it to congratulations.
• 17:37
  Congratulations on this. I've seen the, the transitions
• 17:41
  and the photos and everything else that you share with me.
• 17:44
  I've just, you know, your vision and and the branding and how
• 17:47
  everything got set up, which looks amazing.
• 17:51
  You did a big ribbon cutting like you put on like a big event
• 17:54
  in the warehouse and everything. Give us, give us that guide.
• 17:57
  That was a that was a hell of a power move I did.
• 18:00
  So we did our ribbon cutting. Listen, we got the Chamber of
• 18:04
  Commerce, both, both of them, Lakewood Ranch Business
• 18:06
  Alliance, the Realtor Association, there was another
• 18:10
  one too. We got them all and they
• 18:12
  actually weren't happy about that.
• 18:13
  They were like, wait, hold on, we're doing this for you.
• 18:16
  I'm like now all of you are. So we had all of them cover it.
• 18:19
  So what happens is like you have.
• 18:21
  Chamber, so many financial advisors in the insurance
• 18:23
  salesman at that place. So we had it got it got shared
• 18:27
  with so many different people. We actually had.
• 18:29
  It was a battle. There was because we had, we
• 18:31
  also had the Realtor association, Women's Council of
• 18:34
  Realtors and there's two of them, there's Manatee and
• 18:36
  Sarasota. And apparently they are, there's
• 18:40
  a little friction there. So I had them both come out and
• 18:43
  like, it was kind of a battle of who did what.
• 18:45
  But anyways, my point though, is that I had everybody cover it.
• 18:47
  So what does that mean? Newspapers the all the.
• 18:50
  Social Medias. Everybody shared it was great.
• 18:53
  It was fantastic. It was it was a great time.
• 18:55
  I had city commissioners there, people that.
• 18:57
  Own are you getting, is this really just because of the the
• 19:00
  community and the connections that you've built to reach out
• 19:03
  to all of them? Like what?
• 19:04
  How are you getting all of these organizations to come out to a
• 19:08
  ribbon cutting for a moving company?
• 19:10
  We have a good time. We have, we, we, we, we have a
• 19:12
  good time. Have you seen my?
• 19:14
  Have you seen my so you know, this is what I said.
• 19:16
  We we had my first party. He's.
• 19:19
  Gigolo No listen. So we we have parties.
• 19:21
  We put together these parties. Listen and everybody has a great
• 19:24
  time. The last one I did, I was at a
• 19:26
  mansion. We had 300 people and it was all
• 19:28
  to raise money for the American Cancer Society.
• 19:30
  We had stilt walkers walking around and with pink flamingos
• 19:34
  and like it was nuts. Everybody had such a good time.
• 19:37
  But The thing is, when you set that that good of a time, they
• 19:41
  come, they'll keep on coming. Everybody knows if if we have a
• 19:44
  party, they're coming flat out. You hear that?
• 19:46
  And the ribbon cutting. Party there.
• 19:51
  Like people think it's crazy. Like the band that we hired, I
• 19:54
  paid like 1500 for the band, 3000 for the food.
• 19:57
  Like I have to spend that money. I had to get a valet because
• 19:59
  there's so many cars. Like I probably spent. 10 grand
• 20:03
  but that was the best $10,000 in marketing I could have ever.
• 20:06
  Spent relationship. All the people that took
• 20:09
  pictures and shared it like oh Sunshine movers now has storage.
• 20:13
  Now everybody knows it. Like you have to think like
• 20:15
  that. Like when I did my my party,
• 20:18
  it's funny, like I'm I'm different.
• 20:20
  So I knew I had the, the ladies on still stilt Walker ladies.
• 20:24
  So my son, he's 14 years old. I have a Sunshine Movers
• 20:27
  costume. I paid him.
• 20:29
  I get in the Sunshine Movers costume and carried the Sunshine
• 20:31
  Movers truck, walk around with it.
• 20:33
  And I knew that when people come in, they're going to take their
• 20:35
  first pictures, right. So we set up a little photo area
• 20:38
  where they come in. You have the Sunshine Movers
• 20:40
  with the truck, the stilt walkers.
• 20:42
  Yeah, you gotta, when people post pictures of an event, think
• 20:45
  about this, They, they choose what picture goes on top, right?
• 20:49
  That's the picture that goes on top.
• 20:51
  So what do you want everybody to see?
• 20:52
  You want to see the Sunshine Movers costume, the Sunshine
• 20:54
  Movers truck, the stilt walk, make people stop and say, oh,
• 20:57
  let me look at the rest of those pictures, you know, make them
• 21:00
  get invested. So that's how I thought about
• 21:02
  it. And that's what we did.
• 21:03
  But those are the things that you got to think about.
• 21:05
  Same thing with ribbon cutting. I knew.
• 21:06
  I thought about like, OK, where like, so we had our band.
• 21:09
  I, it took me time, but I wanted my band right in front of the
• 21:12
  vaults. I wanted my racks.
• 21:13
  We actually put fake boxes. There are boxes were empty
• 21:16
  boxes. We set it up.
• 21:17
  We staged the whole thing. The couches had to be nice and
• 21:19
  wrapped up. I had to hide the paperwork.
• 21:21
  I had competitors coming out. I didn't want to see my account.
• 21:23
  We talked about that. Yeah, I don't, I don't want to
• 21:25
  see my account. That's on the paperwork.
• 21:26
  So I wouldn't put cover. We covered all of them up there.
• 21:29
  But you got to think about these things like people going to take
• 21:31
  pictures where they go Facebook, and then what's going to happen
• 21:33
  to people going to see it and you want your brand or the fact
• 21:36
  that we offer chords to get out there.
• 21:38
  So how do you do that? Bolts Boom.
• 21:40
  Yeah, did it. If you're considering snowball.
• 21:44
  Just do it. Snowfall creates stun for you.
• 21:47
  Referral programs for moving companies so you can turn happy
• 21:50
  customers into new revenue without lifting a finger.
• 21:53
  And the results. Speak for themselves.
• 21:54
  In less than a year. We've collected over 2000
• 21:57
  referrals. We generated over $200,000 of
• 22:00
  revenue that cost about $5000 to do it.
• 22:04
  I. Believe we have four or five the
• 22:06
  very first day. The company's winning with
• 22:08
  Snowball are the ones that already care about their
• 22:11
  customers. We just help turn that in the
• 22:14
  new business through human outreach and customer nurturing.
• 22:18
  Snowball is are the arsenal of tools that I recommend to my
• 22:22
  clients because it works. Being found on the second page
• 22:27
  of Google is literally like having a billboard in the middle
• 22:30
  of the desert. Yo, momma ain't gonna see it.
• 22:33
  No one's gonna see it. You're on the second page of
• 22:35
  Google. No one's gonna call.
• 22:37
  No one's gonna book. Here is the deal.
• 22:40
  If your business is not ranking on the top of Google, that means
• 22:43
  your competitors are going to be stealing your customers every
• 22:47
  single day. So I rotate digital.
• 22:50
  We don't play any guessing games.
• 22:51
  We use data-driven SEO strategies to make sure Google
• 22:54
  finds you first so that these Google searches turn into your
• 22:59
  customers, not your competitors customers.
• 23:01
  How do we do it? We do it through AI driven
• 23:04
  keyword optimization, exclusive blog networks, backlinking
• 23:07
  strategies, and honestly, the secret stuff, the proprietary
• 23:10
  lead attribution software. So what do you get as a result?
• 23:14
  You get not only good marketing, but now you get clarity into
• 23:18
  what is bringing you more revenue.
• 23:20
  So if that's something you want to do, you want to make sure
• 23:23
  you're ready to find you and not your competition.
• 23:26
  Go ahead and go to rotate digital.com, schedule a call,
• 23:29
  and we'll help you take your business to the top of Google.
• 23:35
  I think too much. No, you're doing great.
• 23:38
  Something wrong? I'm missing a gene or two or
• 23:39
  something, I don't know. It's a good party.
• 23:41
  I want to come down for a party. I.
• 23:43
  Wanna do too? David Valencia came down my CFO.
• 23:47
  Shout out. David, shout out.
• 23:49
  David, shout out. David, shout, shout.
• 23:51
  Shout Real 0. No, David came down.
• 23:55
  It was awesome. Well, you know what, it's a it's
• 23:57
  a time now for a Dolly, Dolly, Dolly, Dolly, Dolly dash brought
• 24:00
  to you by BHC insurance called Trey ask for the move unified
• 24:05
  strategy. It works.
• 24:07
  He put it together. It's to help move those levers
• 24:10
  when you are looking for these insurance renewals.
• 24:12
  Where am I going to go? What am I going to do right?
• 24:15
  You're going to call Trey? You're going to call Trey.
• 24:18
  Alright, you're ready. Ready.
• 24:20
  OK, You're going to hit you with the five questions.
• 24:23
  You got 60 seconds to answer? Alright, here we go.
• 24:28
  What is the one best advice you would tell a new moving company
• 24:33
  owner that's coming into the game what he should be focused
• 24:36
  like? What's the first thing they
• 24:37
  should be focusing on Starting off in 20?
• 24:39
  26 clearly still. Good websites, good website,
• 24:43
  Google page photos and the Google page reviews and a photo
• 24:47
  shoot. Don't take photos of your movers
• 24:49
  actually working, sweating, looking like dogs.
• 24:51
  Do a photo shoot. Make your company look 10 years
• 24:53
  old that day. Yes, logo on the back in there
• 24:58
  because faces, they either get fired or it's it's a lot easier
• 25:02
  to get the good picture of the back compared to the front.
• 25:05
  Easy peasy. Alright, second, if someone
• 25:10
  handed you $1,000,000 today, what's the biggest thing?
• 25:14
  What's the first thing you'd invest in in your company?
• 25:17
  Or would you do something else with it?
• 25:19
  No, I would just keep it. I'm a hoarder.
• 25:22
  I I hoard my. Can invest it.
• 25:26
  I, I just it, it's, it makes it easier for me to make choices
• 25:29
  like buying trucks and things. I'm a hoarder.
• 25:30
  I hoard my cash. It's kind of disgusting how much
• 25:32
  cash I have and I should be investing in things I don't
• 25:34
  like. The disgusting.
• 25:35
  It's disgusting. Disgustingly rich.
• 25:40
  All right. Third one, if give me a a quick
• 25:45
  example of what sets you apart compared to the mover down the
• 25:51
  street when it comes to culture. Oh.
• 25:54
  I love my guys, I love my employees.
• 25:56
  I take so much pride and take care of my people.
• 25:58
  Like if I walk in the office or see my crew members and
• 26:02
  something feels off. If something ain't right, it
• 26:05
  hurts and I it it doesn't unhurt until I fix it.
• 26:08
  And I take a lot of pride and taking care of my people.
• 26:11
  I never have I ever regretted giving them bonuses cooking
• 26:17
  breakfast that I like to do. I cook breakfast my guys once a.
• 26:19
  Month. Yep, Yep.
• 26:22
  And it's funny because some people are like, hey, yeah, just
• 26:24
  buy breakfast. Why do you make it?
• 26:25
  So I made a post one time like, wow, it's so challenging.
• 26:27
  I cook for this many people and sometimes like, why don't you
• 26:29
  just buy them food? No, it's a way different feel
• 26:32
  when you show up and you do it and listen to tell you
• 26:34
  something's Marketing, That is the best form of marketing.
• 26:37
  That was my first form of marketing was when I get up and
• 26:39
  I talk about what we do for our guys, what we do for employees.
• 26:42
  I cook breakfast, I pick pictures of it, I put it out
• 26:44
  there. That is the best form of
• 26:45
  marketing. It's amazing.
• 26:47
  But no, I love doing that stuff. So that's that's what sets us
• 26:49
  apart all day long. I take care of my guys.
• 26:51
  They're happy. They love us.
• 26:52
  We love them. Say no more.
• 26:54
  I love it. What's the best advice someone's
• 26:58
  ever given you? Oh, what did he say?
• 27:01
  OHT Rob Allegra, Allegra Homes. That was my first account.
• 27:04
  We staged his homes. This guy puts pianos in his
• 27:07
  house is crazy. So custom home builder Rob
• 27:10
  Allegra and he said Blake, don't, don't chase money.
• 27:15
  Chase the act of taking care of people and the money will
• 27:17
  follow. That was the first piece of
• 27:18
  advice that I ever got that I actually grabbed a hold of.
• 27:21
  And so, yeah, don't chase the money, chase the act of taking
• 27:25
  care of people and the money will follow.
• 27:27
  Rob Allegra. Allegra Homes.
• 27:29
  Ever since. I know, I know.
• 27:31
  I was gonna say, do you have? One.
• 27:32
  No, no, that's good. No, that's good.
• 27:34
  That was good. I didn't wanna follow up with
• 27:36
  another question on that one. Yeah, this has been great.
• 27:39
  No Dash. Yeah, that was a good Dolly
• 27:41
  Dash. Live from Nashville, TN.
• 27:44
  A sad question, how much sleep did you guys get?
• 27:46
  That much not. Much either, same as you.
• 27:49
  Yeah, they do. They do sell Bloody Marys at the
• 27:52
  end of the hallway. Just say.
• 27:54
  We had a good time at Kid Rocks last night.
• 27:56
  We had a good time at Jelly Rolls last night.
• 27:59
  Where else would we go? Where Sports and Social?
• 28:02
  Winners and losers. Winners and losers.
• 28:03
  Yeah, DraftKings. Draft Kings Team USA after
• 28:08
  beating Canada, went on to beat the.
• 28:10
  Republic love that. That's fantastic.
• 28:13
  I know you would. Know and Mark's here as a
• 28:16
  Canadian at an American Trucking Association conference.
• 28:22
  That's right, yeah, Blending. That representing he's wanting
• 28:25
  to come over. Here.
• 28:26
  That's right. OHS.
• 28:28
  It was great. It was great.
• 28:30
  It was more to come. It was fantastic.
• 28:32
  I'm gonna end off with this, Blake.
• 28:37
  It's by the time that when this episode comes out, summer's
• 28:39
  gonna be just about to kick off. Where?
• 28:45
  What initiative are you planning for 2026?
• 28:48
  To make sure everything is in in line?
• 28:52
  Ready to go strong summer ahead of you.
• 28:56
  What are you, what are you, what's your, what's your big
• 28:58
  thing that you're applying, you're going to especially for
• 29:00
  quarter 2? Yeah, right now it's staff
• 29:03
  that's that's the issue. So I actually, so we did a
• 29:05
  meeting with my sales team two weeks ago.
• 29:08
  We had dinner and I just wanted to get a feel like pulse, you
• 29:11
  know, a finger on the pulse. Cause we're, we're doing more
• 29:14
  business than we ever have. And so we're getting ready to
• 29:17
  hire a couple different positions.
• 29:19
  And I wanted to find out like, what's the pain points?
• 29:21
  Because my staff, they don't like to tell me like if they
• 29:23
  have problems, they don't like to complain.
• 29:25
  And I was talking to, I think it was Tim crap.
• 29:27
  I was talking to this. Tim corrupt they.
• 29:30
  Don't shut up, shut up, shut up. Now that they don't, they don't
• 29:33
  tell us, they don't tell me like how I'm dealing with this thing.
• 29:35
  That's a problem. They just figure it out.
• 29:37
  And the problem is that we have all new things that we're
• 29:40
  dealing with right now. So when they're dealing with
• 29:42
  these speed bumps, these roadblocks that we've never had
• 29:45
  before and they're trying to figure it on their own, like,
• 29:47
  listen, I'm sorry, but you're not going to do as good of a job
• 29:49
  as I'm going to do. You need to come.
• 29:51
  That's just my job. Bring it to my attention.
• 29:53
  I'm going to find out. So I did a meeting with my sales
• 29:55
  team to kind of get engaged and come to find out they're all
• 29:59
  hurting. They need more people, they need
• 30:01
  more people, or we need better processes or maybe a little bit
• 30:04
  of both. So right now we're looking at
• 30:06
  how do we automations, streamlining, hiring, all these
• 30:12
  things because I'm a I'm, I love quality and I know that if we do
• 30:17
  anymore than what we're doing right now with the people we
• 30:19
  have without the systems that we probably need, we're gonna have
• 30:23
  problems. Like there's gonna be a miss.
• 30:24
  There's going to be where because you know, if you, if you
• 30:27
  mess up an estimate, it's not just the customer paying a
• 30:29
  little extra, It's also your guys now on a 10 hour day.
• 30:32
  Now they're pissed off, and now you.
• 30:33
  Have the culture room. Yeah, it's a, it's a whole
• 30:37
  downhill thing. Yeah.
• 30:39
  Yeah, it all starts with that first initial call, getting that
• 30:41
  information. And that's what I'm afraid of
• 30:43
  losing right now. So that's what we're working on.
• 30:45
  He recently hired Ready Rolls to help us work.
• 30:48
  Hiring some offshore helps in years and they've done an
• 30:50
  amazing job and they found the perfect candidate for our
• 30:53
  company. Not only that they don't enter
• 30:54
  into questions that we had about the process.
• 30:56
  You know initially you know hiring a can be intimidating but
• 30:58
  answered all the questions been amazing experience has been.
• 31:02
  A huge. Part of our success thus far
• 31:04
  reaching the process of hiring people right now definitely see
• 31:07
  them being part of our growth and reaching our goals on 21
• 31:10
  Black and another game changer for our company confident W
• 31:13
  game. Visit readyrolls.com.
• 31:16
  There is now a better way to scale.
• 31:25
  Love it. Like we said, business people.
• 31:27
  That's right, business people. I'm gonna give this a shout out
• 31:31
  to do as we close for the full wrap up that's brought to you by
• 31:35
  already. Rolls.com.
• 31:37
  Thank you work on relationships, work on building your community
• 31:43
  through actually putting the time and the effort in to get to
• 31:47
  know the Realtors name their family.
• 31:50
  What are you doing? Put on an event, right?
• 31:53
  What a smart idea. You got your trucks wrapped.
• 31:56
  Get those trucks out there, you know, get some tables up.
• 32:00
  Put it put a vent together. Talk to some of the local
• 32:02
  organizations that are within your community and say let's
• 32:05
  we're going, we're going to put on like just a fun BBQ event or
• 32:08
  something like they're. Not gonna do this.
• 32:10
  Completely. Here's the secret sauce.
• 32:13
  You get a nonprofit involved, people will show up when there's
• 32:17
  something. To raise.
• 32:19
  Raise with the nonprofit. Absolutely, absolutely.
• 32:22
  And listen, we own a company. We serve the community, we
• 32:26
  profit off the community. There's nothing wrong with
• 32:29
  getting involved in nonprofit. It's it's in my opinion, it's
• 32:31
  what we should do. And I'm gonna tell you right
• 32:34
  now, when you get the nonprofits involved, the people come.
• 32:37
  That's all there is to it. It's the feel good make people
• 32:39
  say, oh, that's what you want. Do this job for everybody
• 32:44
  listening. He is in a perfect point.
• 32:47
  Case example of You are your brand.
• 32:50
  Your face is out there, you're everywhere in the city.
• 32:53
  You wear it proudly. You represent your whole team,
• 32:56
  you represent our industry with MCU and I appreciate that very
• 33:00
  much. I love that platform learned a
• 33:02
  lot hang out in there. My favorite group, as you know,
• 33:05
  and I just want to say I'm proud of you.
• 33:07
  I've seen you for a few years now when we met on the couch out
• 33:12
  there in Typo, but I'm I'm very proud of what you've done, how
• 33:15
  determined you are and you're an inspiration for a lot of.
• 33:17
  US thank you are appreciate you appreciate you stay move, fight
• 33:21
  everybody and if you get a chance go to movebynation.com.
• 33:25
  Get interested in joining. Canadian nice about it.
• 33:28
  If you haven't joined Move 5 Nation, you're crazy.
• 33:31
  Now you got 3 SOP, systems processes, etcetera.
• 33:34
  That's right. Fill it out and then you get a
• 33:36
  cool e-mail newsletter from your Truly.
• 33:40
  Gamer will fight until next time.
• 33:42
  Thank you. Yep.