Latest / Personal Injury Mastermind w/ Chris Dreyer
463. Stop Accepting Hamburgers: What PE-Backed PI Firms Already Know About TV and Brand That You Don't | Trudy Emlaw, George Sink
Buying more leads won't build a category-leading law firm. Building a brand will.
Trudy Emlaw, Chief Marketing Officer at George Sink Injury Lawyers, brings a rare perspective to law firm marketing after beginning her career on the media buying side at Fox Cable and Comcast before leading marketing as a media buyer and, later, CMO at Mike Morse Law Firm.
In this episode, she explains how negotiating better TV rates, building specialist marketing teams, using data with confidence, and investing in long-term brand strategy transform marketing from a reactive expense into a true growth engine…
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