Stop running promos. Build an offer.
Every month, small business owners decide they need a promo. Buy one get one free. Twenty percent off. Happy hour all day. They set it and hope.
A promo is hope. An offer is a plan.
In this episode, I walk through the difference, then show you how to build an offer backward, using a $12 pork loin to create a $70 dinner. You'll hear the three rules of a flagship offer (costed, specific, limited), why three to four times your average ring is the sweet spot, how to add value that costs almost nothing, and the micro offer at pickup that raises the basket size.
I used offers like this to get out…
The skinny
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