Latest / The One Small Change Podcast / Identifying and Leveraging What Makes You Irresistible

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Identifying and Leveraging What Makes You Irresistible · The One Small Change Podcast

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  Hi, everybody. Welcome to the One Small Change Podcast. And I'm thrilled,
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  as always, to embark on this journey of exploration and transformation with
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  you. I'm your host, Yvonne McCoy, and I bring almost 30 years of
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  entrepreneurial experience, and I have a passion for discovering
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  growth through the power of seemingly small change.
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  I'm really happy that you're here. And of course, one of the reasons that I
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  do this is so that you can also be exposed to some of the wonderful
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  people that I've met in my journey and help you to grow your business
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  and. And. And, you know, just have a total different outlook
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  on life. And this week, we are talking to the amazing Michael
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  Roderick, and he's going to share how a smaller, unexpected or
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  insignificant decision sparked a remake.
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  We're Live and my lips moving Today, a remarkable
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  transformation and how it. How it sparked growth in
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  either their personal or professional or both. Michael,
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  thank you for coming. Hopefully my brain will start working.
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  No worries. Thanks for having me. I'm very excited to be here.
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  Tell everybody what I know about you, what you do,
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  and why you're the best at it. Sure.
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  The work that I do is focused on helping subject matter
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  experts who are feeling overwhelmed by their own
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  expertise come up with what is that
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  big idea? What is that thing that's going to make
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  them more. More referable? The type of person that everybody wants to reach
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  out to and connect with. And the reason
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  why I do this very, very well is
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  I personally went from being a high school English teacher to becoming a
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  Broadway producer in under two years. So
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  I've spent a lot of time thinking about how to package things, how
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  to present things so that more people talk about them and how they
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  can appeal to a mass audience. So
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  what made you go from being a high school teacher to being a
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  Broadway producer? I mean, that's gotta be a story in itself. Yeah.
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  Well, I was always interested in theater. I
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  had done a lot of work in the industry
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  in different capacities. But when I found out
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  about Broadway, I just became really fascinated with sort of how that
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  system, sort of like, how that side of things worked. And the thing that I
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  learned was you needed to basically raise money. You need
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  to get people to write checks for these very, very
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  large, sort of elaborate productions.
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  And in that side of things.
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  A lot of my colleagues were selling one show, so
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  they'd go to different investors and they'd say, hey, I'm working on
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  this one show. Do you want to write a check? Kind of thing.
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  But me, I was actually just more interested in getting better at
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  raising money. So I went to a bunch of
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  producers and I said, listen, I don't even need credit right
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  now. I just want to get out there and sort of get my reps in,
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  in terms of raising money. So I had a lot of producers give me
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  paperwork. And the other side of it was that I ended up
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  with basically a portfolio where basically if I was with an
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  investor and they weren't interested in one show, I had three or four
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  others. And then word got around that I started raising money and then I was
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  good at it. So I eventually started getting offered opportunities
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  to get credit on the Broadway shows that I worked on.
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  So there's a lesson there. To put this into a
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  lesson. What would it be? I mean, how would you. Yeah, I would
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  say the lesson is every industry
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  has a system. Every industry has a way that things
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  are executed on and that are done. And
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  in all, in every industry, there are people who are
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  moving through that system. And if you take the
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  time to make those people more successful, if you find out what
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  it is that they aspire to, then you're probably going to
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  move faster. Right. If you look at what it is that's going to
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  help them grow and you become part of that, word's going
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  to get around. People are going to talk about you as the person
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  who made those connections, made those opportunities
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  happen. So there are two things that I want to point out.
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  Yeah. One is that you took
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  it from the perspective the other side of the
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  coin, which is what so many entrepreneurs don't do.
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  I do this, I do this, I do this. And I say to them, we
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  don't care. Tell me what you're going to do for me.
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  You made it convenient for investors to go to them
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  and say, you don't like this one? I've got something else. So it was kind
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  of like a one stop shopping and it was a collaborative effort.
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  It was do it alone. You did it with a group.
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  Yeah. And that was probably one of the lessons that I learned
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  was getting more into community and getting into
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  affiliations and things like that. So that's amazing.
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  That's amazing. But that's not what I know you
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  for the most. Yes. So tell us about
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  that because that I find this amazing. I love this. Yeah. So
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  this comes from my theater, this comes from my theater background. And
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  basically there's this concept I've developed called the Triple Threat. And
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  in the theater world, there's the idea of being an actor, a singer and
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  a dancer. And what a lot of folks don't know about that
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  unless you're in the industry is that the order of those things is
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  actually very important to your success. So if acting is your top
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  talent, for example, then you should be focusing on film and TV,
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  should be focusing on musicals with a really good book. You should be focusing on
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  straight plays and really playing to your top
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  talent. Well, in the expert world, there is
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  another form of Triple Threat, and that is the scientist, the celebrity, and
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  the magician. And if your top talent is the
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  scientist, you tend to be very good at the analytical side
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  of thinking, sort of breaking things down. But you usually
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  aren't as thrilled about sort of being out in front of people. And
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  if you're. If the celebrity is your top talent, then
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  you're very good at the people side of things. You're very good at connecting, being
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  out in front of people. You're also very good at making other people feel like
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  celebrities. But you may not be nearly as excited about the
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  science. Right. And really breaking things down and understanding things. It's
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  for you, it's more about the people. And finally, if
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  your top talent is the magician, you are 100%
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  wired for novelty, Meaning that you really are
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  a very, very innovative thinker. You're always kind of looking at all the different
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  angles, all the different ways that you could potentially do something.
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  And you're very inventive, you're very creative, but
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  you hate repetition. So even if something is
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  making you successful, you will stop
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  it if it feels too repetitive, if it feels too
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  redundant. And I think that
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  all entrepreneurs have a touch of music magician in
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  them. Yes. We're so easily bored. I mean, when
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  I started doing my workshop and someone said, you do the same
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  workshop, I'm like, oh, you know, because I've been like, okay, this month I'm going
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  to do that, you know, God, this is going to be horrible,
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  you know, however, what I learned, apparently
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  I entertain myself quite well. So,
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  so learned is, you know, one
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  of my things is curiosity and
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  enticement. And each workshop, even though the
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  skeleton of it is the same and, you know, like
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  90% of it is the same, there's some little something
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  that's different either because of the people in the room or
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  because I've found something. And what I find from that is that
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  I'm able to kind of go deeper rather than just broader.
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  Yeah, but I love that. So I think the other
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  thing that we're saying is play to, you know, if. Play to your
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  strengths. Yes. Which is what my workshop is
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  about. It's, you know, attract your right client by unlocking your
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  unique powers and Your unique powers are something
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  that are ingrained in you. And it does that you're,
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  you're. Or I should put this in a question.
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  I'm the interviewer, right? I
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  should say to you, tell me about how people, you know,
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  you don't have all one Small Change. How do people, you
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  know, that kind of thing? Yeah, well, I think
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  that there's just a, there's a talent that just comes
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  very, very naturally to you. And so if,
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  let's say being a magician is your top talent,
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  ideas just sort of flood for you. Like,
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  you don't really have any trouble coming up with a new angle or sort of
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  a new way of doing things. Whereas if scientists is your top
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  talent, you really don't struggle at all with
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  really complex stuff. Like you can just like sit and
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  read a research study and you're not bored by it. Like
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  you're happy to like dig in and sort of figure out like all the components
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  and all of the, all of the elements. And if celebrity's your
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  top talent, you don't really worry about
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  connecting with people. There's really kind of no like social anxiety
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  there. There's no real challenge of like getting out in front of a crowd.
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  Like, it's super. It feels just very, very
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  natural to you and very, very easy to you. And usually
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  whatever that natural thing is, that's usually your top
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  talent. But then you have something else that you're pretty good at
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  still, right? And that's the second talent. And then the last talent,
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  it's usually the one that you don't use as much, you don't spend as
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  much time on and maybe you need to work on, right? So for me
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  personally, I am magician, celebrity, scientist.
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  That's the, that's the order of my triple threat. I am
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  very, very good at sort of coming up with innovative ideas and sort of coming
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  up with interesting things. But I also love people. I
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  love connecting, I love meeting folks, I love sort of
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  the relational sort of component of it. And I
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  think in a very sort of organized, scientific
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  way. But you're never going to find me sitting there, you're never going to find
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  me reading like a 56 page research study. I'm
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  gonna want to hear like the Cliffs Notes of that study.
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  That's me. And, and I also find that because
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  I'm so visual and I think this is where people, you know, where
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  I like kind of a matrix approach. Like, I love this,
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  what you're saying, which gives light to some other things.
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  So for me, scientific stuff is the most interesting.
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  When I see it. So. So, you know, my
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  husband will hook me into YouTube about, like,
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  he had me watching. I don't know, some
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  kind of killer fish thing the other night, which
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  I would have never picked up a book. Yeah, you have read
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  about, you know. Yeah. How does this. How does this impact
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  the kind of clients that you have? Or what is your.
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  Yeah, yeah. I do find
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  that a lot of the time you'll attract
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  more scientists when you're a magician. And
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  basically, a lot of the time, magicians are very
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  good translators for people. So scientists tend to
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  kind of be in this. Like, I have all these ideas, I
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  have all these things I want to do, but I have no idea how to
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  talk about it. And magicians tend to be very good at sort of looking at
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  that whole mess of things and saying, oh, this is how to talk
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  about it, this is how to think about it. This is how to
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  break it down. But conversely, you wouldn't go to a
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  magician if you were looking for somebody to build a system
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  for you and break everything down and sort of live in
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  that, you know, that kind of world. Because scientists are more
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  attuned to that idea. Right. They're better
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  at coming up with, okay, this is the exact process.
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  Whereas magicians are much more. They're going to lean into
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  experimentation a lot more, and they're going to
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  often enjoy experimentation a lot more. Whereas the
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  scientists, a lot of the time, they're like, I want a clear
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  sort of journey here. I want to know exactly what I'm doing,
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  exactly sort of what's, you know, what's happening. So I do think
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  that you'll have instances where you do have
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  to pay attention to what are those things that those people
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  want, but also recognize that some of them are going to be
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  more attracted to your skill than others. Like, there
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  are some people who really need that translation, and that's at the top
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  of priorities for them. But then there are other people who. They're not
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  really actually interested in translation right now. They feel like they kind of know what
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  they have, but they might actually be more interested in
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  growing that thing or building that thing, or they might be interested
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  more in developing a system. And I think it's important to identify,
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  like, where are those strengths for you and where are
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  those areas that it just doesn't really make sense and you would probably
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  do better to pass it off to somebody else where it would be a little
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  more complimentary. So I. So the first thing,
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  regardless whether you're looking at this as your. Your three
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  things or something else, I think you know, my
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  thing is, you don't need to be fixed, you need to be found. And
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  nobody is good at everything. True.
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  So sometimes it's a. Not a waste,
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  but it's not as effective, I think, to spend a lot of
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  time on something you're not good at when somebody else can do it
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  really quickly. And part of our problem is the
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  things that we're good at come so naturally
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  to us. We don't realize that other people struggle with it.
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  I mean, I was helping one of my clients. We were, you know, kind of
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  putting together her client's journey and what the price range and the package
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  titles and, I mean. And, you know, we went in about 20 minutes, I had
• 14:30
  taken what she had and rearranged it and, you know, whatever. And she was like,
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  you didn't tell me that you were going to help me with my packaging.
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  And I was like, oh, doesn't everybody do
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  that? Yeah, because it feels natural. Right. Like, it
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  just feels like I just do this. It just comes. Right.
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  Yeah. And. And I think the thing is that,
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  you know, there are certain words that you said to describe things that I
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  just went, that's me. That's me. Yeah, the translator
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  and. And some of the other
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  archetypes and stuff. There's like, also the Small Change.
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  Yes. I want to know why it works. You know, that
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  kind of. And so, you know, the. The bottom
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  line is.
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  You have talents that other people need.
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  Yes. So first you have to be aware of what
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  your talents are, and then
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  you need to know who are the people who need
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  it. And sometimes it is not as
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  obvious as it seems. Yeah,
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  yeah. Very, very often. And I think that a lot of the time,
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  we. Whatever our strength is, like, whatever. The thing is that we do
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  really well for others, it's really tricky
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  to do it for ourselves. Right. Like, it's really tricky to sort of
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  flip that on because we just don't have the gift of
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  distance. Right. Like, we can't see it. So I will
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  have lots of instances where I'll meet people who are very much
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  magicians. They're very good at packaging and solving other
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  people's problems and, like, coming up with really interesting phrasing
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  and all that kind of stuff, but they try to do it for themselves
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  and it falls flat. And it's not really, you know, it's not really strong. So
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  they end up looking to somebody with an outside
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  perspective to help them see the things that they can't
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  see. I find it really interesting that when I
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  point something out to somebody that, to me, is really obvious.
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  And they're like, why didn't I know that?
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  Yeah, I, I'm smart. I should know that.
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  Yeah. And the same thing is true with me. It's
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  like, oh, my God, somebody said something. It was
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  like, how come I didn't know that? Yeah. So.
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  So I think that, you know, probably one of the biggest lessons is you
• 17:02
  as an entrepreneur. You cannot grow your. Your business in a vacuum.
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  Yes. A couple of reasons for that. One is that
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  the world is constantly changing. Whether you are or not, the world
• 17:14
  is changing. It is different every day. And
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  you can't put your finger on the pulse of everything that's
• 17:22
  going on. So people, you know, so you're shooting at a moving
• 17:25
  target is the way that. Yeah. And you can do
• 17:29
  that so much better in a group. You know, whether it's a community,
• 17:33
  whether it's a coach, whether it's a mastermind or something like
• 17:37
  that. Then you can by yourself, because
• 17:40
  you just can't take in the information that you need. I mean, because there. Yeah.
• 17:45
  Information is everywhere. And what I say to people now is the trend
• 17:49
  is not information. That used to be the gold of
• 17:52
  expertise. Now the gold
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  is implementation. Because you can get information anywhere.
• 17:59
  Yeah. You know, it's. Right. But you can get it anywhere.
• 18:03
  Right? Yeah. But being able to use it is really
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  the thing that is so, so important.
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  Yeah. Yeah. I mean, it's a, It's. It's essential. And
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  I think that what tends to happen is
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  we'll get information or we'll read something or
• 18:23
  we'll see something, and we'll have this thought of, oh,
• 18:27
  okay, now I know what I need to. What I need to do.
• 18:31
  And the fact of the matter is, until you actually test
• 18:34
  whatever that thing is, you're not going to know if
• 18:38
  it's actually going to work for you for the One Small Change
• 18:42
  that you have. And I see this all the time where somebody will learn
• 18:46
  something or see something on a. On a video or a course, and
• 18:49
  they'll try to do the exact same thing, but
• 18:53
  it doesn't fit who they are or it doesn't fit what their market's actually
• 18:57
  looking for. And that's why I am very, very bullish
• 19:01
  on the aspect of you need to
• 19:04
  test, like, you need to see what kind of
• 19:08
  reaction you get from something that you're creating
• 19:12
  and then decide, do you want to double down on that? Do
• 19:16
  you want to go deeper into that, or is it not really a fit for
• 19:19
  you? Is it not really a fit for your market? Well, it's funny
• 19:23
  because it's really taken me a long time to go from
• 19:27
  building a whole thing and putting it out there to
• 19:31
  putting it out there and seeing if I have any nibbles. Yeah. I am very
• 19:34
  excited about The One Small Change Podcast. Have an idea of what I want it
• 19:36
  to be. Putting it out there to see if I have any nibbles. And then,
• 19:39
  you know, so I am not. That is probably one of my
• 19:43
  weaknesses. I am not a big tester. I want to really focus on The One
• 19:45
  Small Change Podcast. Yeah. I can be really impulsive.
• 19:48
  But I am now about to do a pre Something
• 19:52
  survey, which I've never done before. Nice. So
• 19:56
  you can learn as you go along. You can get better. Exactly.
• 20:00
  Let me, before we run out of time, because really enjoying
• 20:04
  this, tell me three things you think
• 20:08
  people should do and be sure. We need to talk about your gift as well.
• 20:12
  Sure, sure. Yeah. So I think, you know, the first thing
• 20:16
  is that I think a lot of time we don't
• 20:19
  really look at who we already know. I think we spend
• 20:23
  so much time on relationship acquisition and not enough time on
• 20:27
  relationship retention. And I think, like, if you
• 20:30
  just take the time to sort of sit down and say, who, who do I
• 20:34
  already know? Who do I already have? Converse. Have I already had conversations
• 20:38
  with? And who would I like to deepen the relationship with?
• 20:41
  I think there's a lot of opportunity there that most people
• 20:45
  don't really pay enough attention to.
• 20:49
  Yeah. I just want to interject this. And I think
• 20:52
  one of the things that people forget is that
• 20:56
  the people that you met before.
• 21:01
  There. I don't know how to say this. You know, you know how, like, in
• 21:04
  retail there's always, like new customers. Only. People
• 21:08
  who have been customers feel like, well, you know, why are they getting a deal
• 21:12
  and I'm not. I'm. I'm a loyal customer. Yep.
• 21:16
  And so though going back to those people just
• 21:19
  really deepens that relationship. And it really. I mean, I think
• 21:23
  it's like gold mine that people ignore them and don't
• 21:26
  nourish them at all, you know, as much as they should. I'm sorry, that just.
• 21:30
  Yeah, no, no, I. I appreciate that. And I think it's a very, very important.
• 21:34
  It's a very, very important point for everybody to be thinking,
• 21:38
  you know, be thinking about. Second thing I'll say
• 21:42
  is that most of the success that I've
• 21:45
  experienced in my life has come from
• 21:49
  focusing more on people's problems than
• 21:53
  on the solution that I provide to those problems.
• 21:57
  Meaning I spend far more time
• 22:00
  having conversations with people to understand what the actual
• 22:04
  problem is, like, what the actual issue is. And I make
• 22:07
  that part of the content and the things that I create, I write about
• 22:11
  problems, and I have far more interest
• 22:15
  from clients when I've taken the time to help them understand
• 22:19
  the problems as opposed to talking about the solutions. And I think
• 22:23
  it's a very, very important thing to just, like, always be thinking
• 22:26
  about for yourself is, are you
• 22:30
  a understanding the problems that your clients have
• 22:34
  and be communicating that you understand those
• 22:38
  problems, like helping them understand those problems, naming
• 22:41
  those problems for them, because that is one of the best
• 22:45
  tools that you have from a selling standpoint
• 22:48
  that. That there is. Well, it's funny because,
• 22:53
  you know, one of my first coaches said to
• 22:56
  me, you paint your door red with what they think the
• 23:00
  problem is, and when you get them inside, you actually
• 23:04
  help them, you know, solve the real problem. And so for me, when
• 23:08
  I was, you know, doing productivity, most people thought that meant
• 23:11
  time management. Yep. I'm like, no, it's not, you know, but
• 23:15
  rather that. Rather than, you know, go into the no, it's not kind
• 23:19
  of thing. It was like, yes, we're going to do that, but
• 23:23
  we're going to do more. Right. Okay, give me the third one because these
• 23:26
  are gold. Oh, thank you. So I would say
• 23:30
  the last one. I call this the gate
• 23:34
  strategy. And every day, challenge
• 23:38
  yourself to open and close the gate. So every day,
• 23:42
  give without expectation of return. Just do something
• 23:45
  for somebody. No ties, Just help
• 23:49
  somebody in some particular way. But every
• 23:53
  day, in addition to that, ask for something
• 23:56
  that you need. Let your network know
• 24:00
  if you need something. Communicate that.
• 24:03
  Make sure that you work that muscle of asking every
• 24:07
  single day. The T is for
• 24:11
  thank. And every day,
• 24:15
  identify somebody that you can send a
• 24:18
  meaningful thank you to. Thank them, tell them
• 24:22
  what they did, what it meant. And finally,
• 24:26
  every single day, the E is for experiment.
• 24:30
  Look for something within the work that you're doing
• 24:33
  that you could do a small test on. It doesn't have to be anything
• 24:37
  really big. It could be you're going to change a subject line, you're going to
• 24:41
  change the way that you describe something, you're going to choose something else to talk
• 24:44
  about on a Podcast, whatever it is, Every
• 24:48
  single day, come up with at least one Small
• 24:52
  experiment. And if every single day you open and close the
• 24:55
  gate, after a while you're going to start to notice patterns in
• 24:59
  all of those areas. You're going to start to notice, oh, well, when I give
• 25:03
  here, these are the types of reactions that I get when I ask
• 25:06
  these people. These are the things that work, these are the things that don't. When
• 25:10
  I say thank you. These are the opportunities that show up when I do these
• 25:14
  experiments. These are the experiments that work the best. If every
• 25:17
  day you open and close the gate, you're going to notice
• 25:21
  a marked difference in your business
• 25:25
  and in your life. Okay, so first I want to go back.
• 25:29
  Give me the word again that the acronym is for gate.
• 25:32
  Gate. Okay. Give.
• 25:36
  Something, think, and experiment. I don't. Yes,
• 25:40
  ask, Ask. Which is probably the reason I don't remember.
• 25:44
  Yep. Something that that is. Is. Is a muscle
• 25:48
  that I don't use. I mean, the simple thing of, you know,
• 25:52
  just building it into. When you interview somebody on a Podcast saying, do you know
• 25:55
  anybody else that. That might be a good guest on my Podcast, or
• 25:59
  do you know anybody else that I might be a good guest. And I always
• 26:03
  forget to do that. Yep. Yep.
• 26:06
  And. And it creates, like, a ripple effect. And I
• 26:11
  think is. Particularly.
• 26:15
  I think particularly women, because so many of
• 26:19
  us were alive during that. Women, hear me roar.
• 26:22
  You know, you can do everything that asking seems like
• 26:26
  it's a weakness. Yeah. In fact, asking is
• 26:30
  a strength. Oh, 100%. I mean, that is,
• 26:33
  I think, the reason why so many people get overwhelmed. And, you know.
• 26:39
  You know, it's just, you know, and. And I think.
• 26:43
  I don't know. This is a personal thing. It's kind of. I asked for
• 26:47
  something. What's it going to cost me? I mean, emotion, the
• 26:50
  price. And. And so that is, you know, I think, you know,
• 26:54
  when someone said to me when I first started doing affiliates, when you work
• 26:58
  with more secure people, you don't have that
• 27:01
  issue. Yeah. You know, willing to give
• 27:05
  without any kinds of con. And I found that to be true. I mean,
• 27:10
  it is. I am in a place right now where
• 27:14
  I feel like when I ask people, like, do you want to be on my
• 27:18
  podcast or do you want to be on my summit? And stuff like that, I
• 27:21
  am, like, so amazed at how fast the answers come back. Like, I'm so glad
• 27:25
  you asked me, or, I can't do it this time, but will you make sure
• 27:28
  to make, you know. You know, and it is. It
• 27:32
  is. I think when you show up as your genuine self
• 27:36
  and you can give the gifts that you can give that other
• 27:40
  people can't give. Right. Want to
• 27:43
  be with you. You know, I find it interesting now
• 27:48
  when I go networking, somebody will say, oh, you need to make
• 27:52
  sure you talk to Yvonne. Or, you know, and I'm like, wow.
• 27:57
  I'm just, like, totally amazed by that. Okay, we're running out of time, and I'm
• 28:00
  having Fun. Let me ask you this.
• 28:05
  You didn't name what your GIF was. Yep. Yeah.
• 28:09
  So I have a tool called the Referability Rater. If you go to
• 28:12
  my ReferabilityRater.com, basically, this
• 28:16
  is a tool that will help you understand how referable you
• 28:20
  actually are. So it actually takes you through a number of
• 28:24
  things that you can see how referable you
• 28:27
  are as an individual, as a business, et cetera.
• 28:31
  And if you go and you use that, you're going to notice
• 28:36
  those areas for yourself. You're going to start to be like, oh, wait a
• 28:40
  second. Here are the areas where I could use some
• 28:44
  improvement. Here are the areas where I'm really strong. And
• 28:47
  that'll help you get a better sense of, like, what's working and
• 28:51
  what's not. And not only that, when
• 28:54
  you contact other people from the fat, and you know that
• 28:59
  then you're probably going to get more results from it.
• 29:02
  Absolutely, Absolutely. Okay, so when was the last time you did something
• 29:06
  new for the first time? Yeah, I was thinking about
• 29:09
  this because there are so many things that end up
• 29:13
  feeling like, wait a second, I've done this.
• 29:17
  You know, I've done this before. I've sort of gone through, you know. So I'm
• 29:20
  thinking as I think back to it.
• 29:24
  We went to a water park, and it
• 29:28
  had been a very long time since I was a kid,
• 29:33
  that I had done any of the, like,
• 29:36
  scary ones. Right. Like, like, you always kind of did, like, the safe
• 29:40
  ones. Right. And I've got two little girls, and
• 29:44
  they wanted to get on. They wanted to go down one of these ones
• 29:48
  where it's like, you sit on a tube and that thing, like,
• 29:51
  spins around like, as you're going, I did
• 29:55
  it. I don't know if I'll ever do
• 29:59
  it again, but I did it.
• 30:02
  No, I think that. I think there are lots of things that we do for
• 30:06
  our kids. Yes. That, you know. And,
• 30:10
  you know, one of the things that, you know, I have a. I have a
• 30:13
  child that's like 12 years younger than my oldest child.
• 30:18
  People go, she's going to keep you young.
• 30:22
  So, you know, you. You do things that you. You thought you had been
• 30:25
  finished doing. Right. 100.
• 30:29
  Oh, I can't believe. All right, so let me give you the commercial and
• 30:32
  we'll wind this up, even though I don't want to. So, everybody,
• 30:36
  as a first step, please subscribe, share, and engage on social media
• 30:40
  with the podcast. And, you know, the reason that I do this is
• 30:44
  to introduce you to people that maybe you haven't met and supercharge
• 30:48
  your business through new connections. And it's my way of giving back
• 30:52
  to this vibrant community and fueling your, your quest for growth.
• 30:56
  And I hope you'll continue to join me for the one small change as
• 31:00
  you're making these tiny shifts that, that are going to yield
• 31:03
  monumental transformations. And for
• 31:06
  those of you who don't know, every quarter I do a quarterly clarity
• 31:10
  chat where I talk about what I think is coming up in the trends. And
• 31:13
  so you might want to also look. So Michael, what are your last words you
• 31:17
  want to leave us with? So I always like to say that the keys to
• 31:21
  all the doors we need open are in other people's pockets.
• 31:25
  And the most important component of that
• 31:29
  is that you, right now, in this moment, are sitting there with a
• 31:32
  pocket full of keys. You have no idea
• 31:36
  how much you can benefit somebody else until you start having
• 31:40
  those conversations and finding out where they could use help, where they could use
• 31:44
  support. So make sure that you, you use those
• 31:47
  keys. Don't just walk around and
• 31:51
  with these heavy pockets full of keys. Not only that,
• 31:54
  that means that people who are starting out have keys as well.
• 31:58
  Yes, indeed, very much so. They discount
• 32:01
  themselves and they really should not because is
• 32:05
  kind of ahead of somebody and you can help and
• 32:09
  share and, you know, be of value just by your
• 32:12
  presence. I mean, I, I, my goal is
• 32:16
  that we both leave better for having met each other.
• 32:20
  I love that, whatever that is. Do you know?
• 32:24
  Yeah. Oh my God. Okay, so
• 32:28
  everybody remember, change is simple, but it's not always easy. And
• 32:32
  it requires courage, resilience, and a willingness to step out of your
• 32:35
  comfort zone. And let me tell you, if you're comfortable,
• 32:39
  it actually means you're stagnating because the world is changing
• 32:43
  all around you and you are not keeping up.
• 32:47
  I just want you to know that so many things
• 32:51
  are possible just by making a small change or making a
• 32:55
  small connection. And you will be amazed at the things
• 32:58
  that change in your world. Anyway, so join me for the one small
• 33:02
  change every week as we embark on this journey. And
• 33:06
  until then, stay very, very curious.
• 33:09
  Michael, thank you so much. Thanks for having me. It's an absolute
• 33:13
  blast.