16 Heart Shaped Box: niching
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In episode 16 “Heart Shaped Box”, we talk about…
how and why to niche
ikigai (Mel had written it down wrong, no wonder she couldn’t say it)
Voicenoted
We’ve got a voicenote in from marketer Ayo Abbas, an award-winning strategic marketing consultant who specialises in working with construction and built environment firms. Ayo also has a podcast (podcast pals!) called The Built Environment Marketing Show. You can find Ayo here on LinkedIn, here on her website and here for…
The skinny
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