Latest / Omni Talk Retail / Solving Furniture Decision Fatigue Through AI and Retail Partnerships at Furniture.com | eTail West 2026

Transcript

Solving Furniture Decision Fatigue Through AI and Retail Partnerships at Furniture.com | eTail West 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  welcome
• 0:01
  back
• 0:01
  to
• 0:02
  etail
• 0:02
  west
• 0:02
  2026.
• 0:03
  This
• 0:04
  is
• 0:04
  omnitalk
• 0:04
  Retail.
• 0:05
  I'm
• 0:05
  Anne
• 0:05
  Mazenga.
• 0:06
  We
• 0:07
  are
• 0:07
  so
• 0:07
  thrilled
• 0:08
  to
• 0:08
  be
• 0:08
  able
• 0:08
  to
• 0:08
  bring
• 0:08
  you
• 0:09
  loads
• 0:09
  of
• 0:09
  interviews
• 0:10
  this
• 0:10
  week
• 0:11
  with
• 0:11
  the
• 0:11
  retailers
• 0:12
  and
• 0:12
  the
• 0:12
  brands
• 0:13
  that
• 0:13
  are
• 0:14
  shaping
• 0:14
  the
• 0:14
  future
• 0:15
  of
• 0:15
  the
• 0:15
  retail
• 0:15
  industry.
• 0:16
  Now
• 0:16
  before
• 0:17
  we
• 0:17
  get
• 0:17
  started
• 0:17
  here,
• 0:18
  I
• 0:18
  want
• 0:18
  to
• 0:18
  make
• 0:18
  sure
• 0:18
  we
• 0:18
  give
• 0:19
  a
• 0:19
  big
• 0:19
  thank
• 0:19
  you
• 0:20
  to
• 0:20
  Net
• 0:20
  Elixir.
• 0:21
  Net
• 0:21
  Elixir
• 0:22
  is
• 0:22
  the
• 0:22
  AI
• 0:23
  powered
• 0:23
  growth
• 0:23
  engine
• 0:24
  behind
• 0:24
  mid
• 0:25
  size
• 0:25
  E
• 0:25
  commerce
• 0:26
  at
• 0:26
  brand
• 0:26
  brand
• 0:26
  growth
• 0:27
  for
• 0:27
  over
• 0:27
  22
• 0:29
  years.
• 0:30
  Big
• 0:30
  thank
• 0:30
  you
• 0:30
  to
• 0:30
  Net
• 0:31
  Elixir
• 0:31
  for
• 0:31
  helping
• 0:31
  us
• 0:32
  bring
• 0:32
  you
• 0:32
  all
• 0:32
  of
• 0:32
  our
• 0:32
  coverage
• 0:33
  of
• 0:33
  ETOs
• 0:34
  this
• 0:34
  week.
• 0:34
  So
• 0:34
  now
• 0:35
  without
• 0:35
  further
• 0:35
  ado,
• 0:35
  let
• 0:36
  me
• 0:36
  introduce
• 0:36
  my
• 0:37
  guest.
• 0:37
  Next
• 0:37
  to
• 0:37
  me
• 0:38
  I
• 0:38
  have
• 0:38
  Alex
• 0:38
  Seaman.
• 0:39
  Alex
• 0:40
  is
• 0:40
  the
• 0:40
  SVP
• 0:41
  and
• 0:41
  co
• 0:41
  founder
• 0:42
  of
• 0:42
  furniture.com
• 0:43
  and
• 0:43
  first,
• 0:43
  Alex,
• 0:44
  thank
• 0:44
  you
• 0:45
  for
• 0:45
  this
• 0:45
  beautiful
• 0:46
  setup.
• 0:46
  This
• 0:46
  is
• 0:46
  the
• 0:46
  most
• 0:47
  comfortable
• 0:47
  interview
• 0:47
  I've
• 0:48
  ever
• 0:48
  been
• 0:48
  able
• 0:48
  to,
• 0:49
  to
• 0:49
  do
• 0:50
  in
• 0:50
  my
• 0:50
  probably
• 0:51
  entire
• 0:51
  career.
• 0:51
  So
• 0:52
  thank
• 0:52
  you.
• 0:52
  We're
• 0:52
  thrilled
• 0:53
  to
• 0:53
  hear
• 0:53
  it.
• 0:53
  We're
• 0:54
  furniture
• 0:54
  people.
• 0:55
  You
• 0:55
  are?
• 0:55
  Yes.
• 0:56
  Well,
• 0:56
  tell
• 0:56
  us
• 0:57
  more
• 0:57
  about
• 0:57
  that
• 0:57
  for
• 0:57
  our
• 0:58
  audience
• 0:58
  who
• 0:58
  are
• 0:58
  meeting
• 0:59
  furniture.com
• 1:00
  for
• 1:00
  the
• 1:00
  first
• 1:00
  time.
• 1:01
  Tell
• 1:01
  us
• 1:01
  a
• 1:02
  little
• 1:02
  bit
• 1:02
  about,
• 1:02
  about
• 1:03
  the
• 1:03
  company
• 1:03
  and
• 1:04
  then
• 1:04
  what
• 1:04
  you
• 1:04
  oversee
• 1:05
  in
• 1:05
  your
• 1:05
  role
• 1:06
  as
• 1:06
  svp.
• 1:07
  Yeah,
• 1:08
  so,
• 1:08
  so
• 1:09
  I
• 1:09
  actually
• 1:10
  come
• 1:11
  from
• 1:11
  a
• 1:11
  background
• 1:12
  or
• 1:12
  a
• 1:13
  family
• 1:13
  business
• 1:14
  of
• 1:14
  traditional
• 1:15
  retail
• 1:15
  furniture.
• 1:16
  So
• 1:16
  big
• 1:16
  mass
• 1:17
  market,
• 1:17
  you
• 1:17
  know,
• 1:18
  lots
• 1:18
  of
• 1:18
  stores
• 1:19
  and
• 1:20
  I've,
• 1:21
  I've
• 1:21
  grown
• 1:21
  up
• 1:21
  around
• 1:21
  that
• 1:22
  my
• 1:22
  whole
• 1:22
  life.
• 1:23
  You
• 1:23
  know,
• 1:23
  actually
• 1:24
  my
• 1:24
  dad's
• 1:24
  business
• 1:24
  is
• 1:25
  one
• 1:25
  year
• 1:25
  older
• 1:25
  than
• 1:26
  me.
• 1:26
  No.
• 1:27
  Yeah,
• 1:28
  so,
• 1:28
  so
• 1:28
  I,
• 1:29
  that's
• 1:29
  really
• 1:29
  how
• 1:29
  I
• 1:29
  came
• 1:30
  up.
• 1:30
  And
• 1:30
  then
• 1:31
  after
• 1:32
  I
• 1:32
  went,
• 1:32
  you
• 1:33
  know,
• 1:33
  after
• 1:33
  I
• 1:33
  worked
• 1:34
  in
• 1:34
  tech
• 1:35
  post
• 1:35
  business
• 1:35
  school,
• 1:37
  we
• 1:37
  acquired
• 1:38
  the
• 1:38
  domain
• 1:38
  furniture.com
• 1:39
  and
• 1:39
  we
• 1:39
  sort
• 1:40
  of.
• 1:40
  That's
• 1:41
  lucky
• 1:41
  in
• 1:41
  itself.
• 1:41
  I
• 1:42
  mean
• 1:42
  that's
• 1:42
  a
• 1:42
  big
• 1:42
  deal
• 1:43
  right
• 1:43
  there.
• 1:43
  It's
• 1:44
  great.
• 1:44
  It's
• 1:44
  a
• 1:44
  great
• 1:45
  domain
• 1:45
  name.
• 1:45
  It's
• 1:46
  pretty
• 1:46
  clear
• 1:46
  what
• 1:46
  we
• 1:46
  do.
• 1:47
  But
• 1:47
  we
• 1:47
  sort
• 1:47
  of
• 1:48
  said
• 1:48
  to
• 1:48
  ourselves,
• 1:48
  okay,
• 1:49
  the
• 1:49
  sort
• 1:50
  of
• 1:50
  E
• 1:50
  commerce,
• 1:51
  digital
• 1:52
  commerce
• 1:52
  landscape
• 1:53
  is
• 1:53
  changing
• 1:53
  so
• 1:53
  much.
• 1:54
  We
• 1:55
  feel
• 1:55
  like
• 1:55
  we
• 1:56
  really
• 1:56
  know
• 1:57
  furniture
• 1:57
  shoppers
• 1:58
  and
• 1:58
  we
• 1:58
  really
• 1:59
  understand
• 1:59
  furniture
• 2:00
  retailers
• 2:00
  retail.
• 2:01
  And
• 2:01
  so
• 2:01
  how
• 2:01
  do
• 2:02
  we
• 2:02
  create
• 2:04
  a
• 2:04
  platform
• 2:05
  that's
• 2:05
  going
• 2:05
  to
• 2:05
  be
• 2:06
  the
• 2:06
  best
• 2:06
  furniture
• 2:07
  shopper
• 2:08
  experience
• 2:08
  and
• 2:08
  bring
• 2:09
  the
• 2:09
  best
• 2:09
  parts
• 2:10
  of
• 2:10
  the
• 2:10
  stores
• 2:11
  and
• 2:11
  the
• 2:11
  retailers,
• 2:12
  the
• 2:12
  trusted
• 2:12
  national
• 2:13
  retailers
• 2:14
  that
• 2:14
  we
• 2:14
  all
• 2:14
  know
• 2:16
  into
• 2:16
  your
• 2:17
  phone,
• 2:17
  onto
• 2:17
  your
• 2:17
  phone.
• 2:18
  And
• 2:18
  so
• 2:18
  that's
• 2:18
  sort
• 2:19
  of
• 2:19
  where
• 2:19
  furniture.com
• 2:21
  was
• 2:22
  incubated,
• 2:22
  if
• 2:23
  you
• 2:23
  will,
• 2:23
  four
• 2:24
  years
• 2:24
  ago.
• 2:25
  We
• 2:25
  launched
• 2:26
  the
• 2:26
  site
• 2:26
  a
• 2:26
  couple
• 2:27
  of
• 2:27
  years
• 2:27
  ago
• 2:27
  and
• 2:27
  we
• 2:27
  actually
• 2:27
  relaunched
• 2:28
  the
• 2:28
  site
• 2:28
  a
• 2:28
  couple
• 2:29
  of
• 2:29
  weeks
• 2:29
  ago.
• 2:29
  Oh
• 2:29
  my
• 2:30
  gosh.
• 2:30
  That's
• 2:30
  a
• 2:31
  huge
• 2:31
  task.
• 2:31
  Okay.
• 2:32
  Huge.
• 2:32
  And
• 2:32
  it's
• 2:33
  completely,
• 2:33
  completely
• 2:34
  different.
• 2:35
  It
• 2:35
  really
• 2:36
  is
• 2:37
  built
• 2:38
  on
• 2:38
  Top
• 2:38
  of,
• 2:38
  you
• 2:38
  know,
• 2:39
  AI,
• 2:40
  if
• 2:40
  you
• 2:40
  will.
• 2:40
  But
• 2:41
  I
• 2:41
  think,
• 2:42
  I
• 2:42
  think
• 2:42
  what's
• 2:43
  really
• 2:43
  the
• 2:43
  most
• 2:44
  unique
• 2:45
  and
• 2:45
  Most
• 2:45
  interesting
• 2:45
  about
• 2:46
  furniture.com
• 2:46
  is
• 2:46
  it's
• 2:47
  kind
• 2:48
  of
• 2:48
  the
• 2:48
  one
• 2:49
  place,
• 2:49
  the
• 2:49
  one
• 2:49
  tab
• 2:50
  instead
• 2:50
  of
• 2:50
  the
• 2:50
  20
• 2:51
  tabs
• 2:52
  that
• 2:52
  you
• 2:53
  can
• 2:53
  go
• 2:53
  if
• 2:53
  you're
• 2:54
  shopping
• 2:54
  for
• 2:54
  furniture,
• 2:55
  where
• 2:55
  you
• 2:55
  could
• 2:56
  shop
• 2:56
  your
• 2:56
  favorite
• 2:57
  trusted
• 2:58
  retailers
• 2:59
  and
• 2:59
  brands.
• 3:01
  And
• 3:01
  we
• 3:01
  help
• 3:02
  you
• 3:02
  narrow
• 3:03
  down.
• 3:03
  We
• 3:03
  have
• 3:04
  furniture,
• 3:05
  merchandising
• 3:05
  and
• 3:05
  design
• 3:06
  expertise
• 3:07
  that's
• 3:07
  built
• 3:07
  into
• 3:07
  Dottie,
• 3:08
  who's
• 3:08
  our
• 3:08
  agent,
• 3:09
  she's
• 3:10
  the
• 3:10
  design
• 3:10
  expert.
• 3:10
  I
• 3:11
  love
• 3:11
  it.
• 3:11
  And
• 3:11
  then
• 3:11
  you
• 3:12
  can
• 3:12
  actually
• 3:12
  check
• 3:12
  out
• 3:12
  in
• 3:13
  one
• 3:13
  car,
• 3:13
  one
• 3:14
  multi
• 3:14
  merchant
• 3:14
  cart
• 3:15
  now.
• 3:15
  And
• 3:15
  so
• 3:15
  I
• 3:15
  think,
• 3:16
  you
• 3:16
  know,
• 3:16
  it's
• 3:16
  one
• 3:17
  place
• 3:17
  to
• 3:17
  go
• 3:18
  when
• 3:18
  you're
• 3:18
  shopping
• 3:19
  for
• 3:19
  furniture.
• 3:19
  And
• 3:19
  it's
• 3:20
  a
• 3:20
  dropship
• 3:20
  model.
• 3:21
  It's
• 3:22
  all
• 3:22
  housed
• 3:22
  like.
• 3:23
  Tell
• 3:23
  us
• 3:23
  a
• 3:23
  little
• 3:23
  bit
• 3:23
  about
• 3:23
  like
• 3:24
  the,
• 3:24
  the
• 3:24
  experience
• 3:25
  both
• 3:26
  from
• 3:26
  a
• 3:26
  consumer
• 3:27
  side
• 3:27
  and
• 3:27
  then
• 3:28
  how
• 3:28
  operations
• 3:29
  are
• 3:29
  handled.
• 3:29
  Yeah,
• 3:30
  it's,
• 3:30
  it's,
• 3:30
  that's
• 3:31
  a
• 3:31
  great
• 3:31
  question.
• 3:31
  We're
• 3:32
  actually
• 3:32
  so
• 3:33
  from
• 3:33
  the
• 3:33
  shopper
• 3:33
  experience
• 3:34
  it
• 3:34
  feels
• 3:35
  sort
• 3:35
  of
• 3:35
  like
• 3:35
  a
• 3:35
  blend
• 3:36
  of
• 3:37
  maybe
• 3:38
  a
• 3:38
  lot
• 3:38
  of
• 3:38
  the
• 3:38
  great
• 3:39
  platforms
• 3:39
  they
• 3:39
  know
• 3:40
  and
• 3:40
  love.
• 3:40
  And
• 3:41
  the
• 3:41
  furniture
• 3:41
  shopper
• 3:42
  is
• 3:42
  somebody
• 3:43
  who's
• 3:43
  typically
• 3:44
  using
• 3:44
  like
• 3:45
  four
• 3:45
  or
• 3:45
  five
• 3:45
  different
• 3:46
  tools,
• 3:47
  has
• 3:47
  probably,
• 3:48
  I
• 3:48
  think
• 3:48
  13
• 3:49
  tabs
• 3:49
  open,
• 3:50
  spends
• 3:50
  like
• 3:50
  12
• 3:51
  plus
• 3:51
  hours
• 3:52
  and
• 3:53
  they
• 3:53
  get
• 3:53
  caught
• 3:53
  in
• 3:53
  this
• 3:53
  like
• 3:54
  decision
• 3:54
  fatigue.
• 3:55
  Yeah.
• 3:55
  And
• 3:55
  so
• 3:55
  that's
• 3:55
  what
• 3:55
  we
• 3:56
  are
• 3:56
  trying
• 3:56
  to
• 3:56
  solve.
• 3:56
  And
• 3:56
  so
• 3:57
  how
• 3:57
  do
• 3:57
  we
• 3:57
  bring
• 3:57
  those
• 3:58
  tools
• 3:58
  and
• 3:59
  lay
• 3:59
  them
• 3:59
  atop
• 4:00
  like
• 4:00
  in
• 4:01
  a
• 4:01
  seamless,
• 4:01
  easy,
• 4:03
  pleasant,
• 4:03
  fun,
• 4:04
  navigable
• 4:04
  way
• 4:04
  that
• 4:05
  doesn't
• 4:05
  feel
• 4:05
  like
• 4:05
  work.
• 4:06
  Lay
• 4:06
  them
• 4:06
  atop
• 4:07
  sort
• 4:07
  of
• 4:07
  just
• 4:08
  the
• 4:08
  furniture
• 4:10
  shopping
• 4:10
  feed.
• 4:10
  Okay.
• 4:11
  And
• 4:11
  so
• 4:11
  how
• 4:11
  do
• 4:11
  you
• 4:11
  bring
• 4:12
  non
• 4:12
  product
• 4:12
  content
• 4:13
  into
• 4:13
  the
• 4:13
  feed
• 4:14
  that
• 4:14
  has,
• 4:14
  you
• 4:14
  know,
• 4:15
  guides.
• 4:15
  How
• 4:15
  do
• 4:15
  you
• 4:16
  bring
• 4:17
  like
• 4:17
  tools
• 4:17
  like
• 4:18
  room
• 4:18
  designer,
• 4:19
  complete
• 4:19
  the
• 4:19
  room,
• 4:19
  similar
• 4:20
  items.
• 4:20
  How
• 4:20
  do
• 4:21
  you
• 4:21
  all
• 4:21
  those
• 4:21
  types
• 4:21
  of
• 4:22
  things
• 4:22
  into
• 4:22
  the
• 4:23
  product
• 4:23
  feed
• 4:23
  and
• 4:24
  I
• 4:24
  think
• 4:24
  do
• 4:24
  it
• 4:24
  in
• 4:25
  a
• 4:25
  way
• 4:26
  that
• 4:26
  doesn't
• 4:26
  feel
• 4:26
  overwhelming
• 4:27
  and
• 4:28
  that
• 4:28
  really
• 4:28
  just
• 4:28
  meets
• 4:29
  the
• 4:29
  shopper
• 4:29
  wherever
• 4:29
  they
• 4:29
  are
• 4:30
  in
• 4:30
  their
• 4:30
  journey.
• 4:30
  So
• 4:30
  for
• 4:31
  the
• 4:31
  shopper,
• 4:31
  that's
• 4:32
  sort
• 4:32
  of
• 4:32
  what
• 4:32
  we're
• 4:32
  trying
• 4:32
  to
• 4:33
  do.
• 4:33
  Yeah.
• 4:33
  Help
• 4:33
  you
• 4:34
  decide
• 4:35
  and
• 4:35
  help
• 4:35
  you
• 4:36
  do
• 4:36
  it
• 4:36
  in
• 4:36
  one
• 4:36
  place
• 4:36
  and
• 4:36
  then
• 4:37
  help
• 4:37
  you
• 4:37
  check
• 4:37
  out
• 4:37
  easily,
• 4:38
  seamlessly.
• 4:39
  And
• 4:40
  then
• 4:40
  our
• 4:40
  model
• 4:40
  is
• 4:41
  actually
• 4:41
  not
• 4:42
  dropship.
• 4:42
  Okay.
• 4:43
  It's
• 4:44
  agentic
• 4:45
  commerce,
• 4:45
  but
• 4:46
  it's
• 4:46
  an
• 4:46
  agentic
• 4:47
  checkout.
• 4:47
  And
• 4:47
  so
• 4:48
  we
• 4:48
  are
• 4:48
  facilitating
• 4:49
  checkout
• 4:51
  on
• 4:51
  behalf
• 4:51
  of
• 4:52
  the
• 4:52
  shopper
• 4:52
  with
• 4:53
  our
• 4:53
  participating
• 4:54
  retailers.
• 4:55
  If
• 4:56
  you
• 4:56
  know,
• 4:56
  like
• 4:56
  Google's
• 4:57
  Buy
• 4:57
  for
• 4:57
  me
• 4:57
  tool,
• 4:58
  it's
• 4:58
  similar,
• 4:59
  similar
• 4:59
  to
• 4:59
  that.
• 5:00
  Fascinating.
• 5:00
  Okay,
• 5:01
  so
• 5:01
  you're
• 5:02
  really
• 5:02
  doing,
• 5:02
  you're
• 5:03
  partnering
• 5:03
  with
• 5:03
  brands
• 5:04
  like
• 5:04
  Rugs,
• 5:05
  usa,
• 5:05
  Rooms
• 5:06
  to
• 5:06
  Go,
• 5:06
  all
• 5:06
  of
• 5:07
  those,
• 5:07
  giving
• 5:07
  those
• 5:08
  to
• 5:08
  me
• 5:09
  in
• 5:09
  one
• 5:09
  shoppable
• 5:10
  platform
• 5:11
  and
• 5:11
  then
• 5:11
  I
• 5:12
  can,
• 5:12
  I
• 5:12
  can,
• 5:13
  you
• 5:13
  know,
• 5:13
  do
• 5:13
  a
• 5:13
  multi
• 5:14
  cart
• 5:14
  now
• 5:14
  it
• 5:14
  sounds
• 5:15
  like.
• 5:15
  And
• 5:15
  in
• 5:15
  a
• 5:15
  snap,
• 5:16
  how,
• 5:16
  how
• 5:16
  people
• 5:16
  are
• 5:17
  actually
• 5:17
  shopping
• 5:18
  for
• 5:18
  furniture.
• 5:18
  Exactly.
• 5:19
  Almost
• 5:19
  like
• 5:20
  auto
• 5:20
  checkout
• 5:20
  on
• 5:21
  steroids
• 5:21
  for,
• 5:21
  for
• 5:22
  the
• 5:22
  shopper.
• 5:22
  Yeah.
• 5:23
  And
• 5:23
  I
• 5:23
  think
• 5:23
  what's
• 5:24
  key
• 5:24
  here
• 5:25
  is
• 5:25
  so
• 5:25
  they
• 5:25
  check
• 5:26
  out
• 5:26
  on
• 5:26
  furniture.com.
• 5:27
  it's
• 5:27
  great.
• 5:27
  It's
• 5:27
  clear
• 5:28
  that
• 5:28
  they're
• 5:28
  going
• 5:28
  to
• 5:28
  get
• 5:29
  like
• 5:29
  their
• 5:29
  shipping
• 5:29
  follow
• 5:30
  ups
• 5:30
  from
• 5:30
  the
• 5:31
  individual
• 5:31
  retailers.
• 5:32
  Okay.
• 5:32
  And
• 5:33
  the
• 5:33
  retailers
• 5:33
  are
• 5:33
  the
• 5:34
  ones
• 5:34
  who
• 5:34
  are
• 5:34
  the
• 5:35
  experts,
• 5:35
  the
• 5:35
  in
• 5:36
  shipping
• 5:36
  who
• 5:37
  have
• 5:37
  built
• 5:38
  their
• 5:38
  logistics,
• 5:39
  you
• 5:39
  know,
• 5:39
  operations
• 5:40
  over
• 5:40
  decades
• 5:41
  and
• 5:41
  decades.
• 5:41
  And
• 5:42
  like
• 5:42
  we
• 5:42
  don't,
• 5:43
  we
• 5:43
  don't
• 5:43
  need
• 5:44
  to
• 5:44
  even
• 5:44
  try
• 5:45
  to
• 5:45
  do
• 5:45
  that.
• 5:45
  They're,
• 5:45
  they're
• 5:46
  the
• 5:46
  best
• 5:46
  at
• 5:46
  that.
• 5:47
  And
• 5:47
  so
• 5:47
  we
• 5:48
  just
• 5:48
  want
• 5:48
  to
• 5:48
  connect
• 5:49
  the
• 5:49
  shopper
• 5:49
  with
• 5:49
  the
• 5:50
  right
• 5:50
  product
• 5:50
  from
• 5:50
  the
• 5:51
  right
• 5:51
  retailer
• 5:51
  and
• 5:52
  then
• 5:52
  let
• 5:52
  them,
• 5:52
  you
• 5:53
  know,
• 5:53
  do
• 5:53
  what
• 5:54
  they're
• 5:54
  best
• 5:54
  at.
• 5:54
  And
• 5:55
  for
• 5:55
  the
• 5:55
  retailers
• 5:55
  it's
• 5:56
  great
• 5:56
  because,
• 5:56
  you
• 5:57
  know,
• 5:57
  it's
• 5:57
  as
• 5:58
  opposed
• 5:58
  to
• 5:58
  generating
• 5:59
  leads
• 5:59
  and
• 6:00
  there's
• 6:00
  attribution
• 6:00
  gray
• 6:01
  area.
• 6:01
  They're
• 6:02
  paying
• 6:02
  for
• 6:02
  what
• 6:02
  they
• 6:02
  eat,
• 6:03
  they're
• 6:03
  paying
• 6:03
  only
• 6:03
  for
• 6:04
  a
• 6:04
  sale
• 6:04
  and
• 6:05
  they
• 6:05
  get
• 6:05
  to
• 6:06
  retain
• 6:06
  that
• 6:06
  shopper
• 6:07
  in
• 6:07
  their
• 6:07
  loyalty.
• 6:08
  They
• 6:08
  get
• 6:08
  that
• 6:08
  first
• 6:09
  party
• 6:09
  data.
• 6:09
  Exactly.
• 6:10
  Huge
• 6:10
  part
• 6:10
  of,
• 6:10
  of
• 6:11
  what
• 6:11
  retailers
• 6:12
  are
• 6:12
  trying
• 6:12
  to
• 6:12
  hold
• 6:12
  on
• 6:13
  to,
• 6:13
  especially
• 6:13
  in
• 6:13
  this
• 6:13
  age
• 6:14
  of
• 6:14
  agent.
• 6:15
  Exactly.
• 6:16
  Well,
• 6:16
  Alex,
• 6:16
  you
• 6:17
  just
• 6:17
  got
• 6:17
  off
• 6:17
  stage
• 6:17
  talking
• 6:18
  about
• 6:18
  how
• 6:18
  retailers
• 6:19
  should
• 6:19
  be
• 6:20
  prepared
• 6:20
  for
• 6:20
  kind
• 6:20
  of
• 6:20
  this
• 6:21
  shift
• 6:21
  in
• 6:21
  omnichannel
• 6:23
  shopping.
• 6:24
  What,
• 6:25
  what
• 6:25
  did
• 6:25
  you
• 6:26
  share
• 6:26
  on
• 6:26
  stage
• 6:27
  that
• 6:27
  you
• 6:27
  think
• 6:27
  is
• 6:27
  kind
• 6:27
  of
• 6:28
  most
• 6:28
  important
• 6:28
  for
• 6:29
  the
• 6:29
  audience
• 6:30
  there
• 6:30
  and
• 6:30
  for
• 6:31
  our
• 6:31
  audience
• 6:31
  to
• 6:31
  take
• 6:31
  away?
• 6:32
  Yeah,
• 6:33
  I
• 6:33
  think
• 6:33
  that
• 6:33
  people,
• 6:34
  you
• 6:34
  know,
• 6:35
  we
• 6:35
  talk
• 6:35
  about
• 6:35
  Omnichannel
• 6:36
  and
• 6:36
  the
• 6:37
  title
• 6:37
  was
• 6:37
  Everything
• 6:38
  Everywhere
• 6:38
  all
• 6:39
  at
• 6:39
  once.
• 6:39
  Like
• 6:39
  there's
• 6:39
  so
• 6:40
  many
• 6:40
  channels,
• 6:40
  there's
• 6:41
  so
• 6:41
  much
• 6:41
  information
• 6:42
  and
• 6:42
  advertising
• 6:43
  coming
• 6:43
  at
• 6:43
  shoppers
• 6:44
  all
• 6:44
  the
• 6:44
  time,
• 6:44
  right
• 6:45
  in
• 6:45
  their
• 6:45
  hands,
• 6:46
  right
• 6:46
  on
• 6:46
  their
• 6:46
  phones.
• 6:47
  And
• 6:48
  how
• 6:48
  do
• 6:48
  you
• 6:48
  cut
• 6:48
  through
• 6:49
  that
• 6:49
  noise?
• 6:49
  And
• 6:49
  I
• 6:49
  think
• 6:50
  brands
• 6:51
  are
• 6:51
  also
• 6:52
  worried
• 6:52
  about
• 6:52
  like
• 6:53
  AI,
• 6:53
  like
• 6:53
  is
• 6:54
  brand
• 6:54
  still
• 6:54
  going
• 6:55
  to
• 6:55
  matter?
• 6:55
  And
• 6:56
  I
• 6:56
  think
• 6:57
  a
• 6:57
  lot
• 6:57
  of
• 6:57
  people
• 6:57
  make
• 6:58
  the
• 6:58
  argument
• 6:58
  that
• 6:58
  it'll
• 6:58
  matter
• 6:59
  less.
• 6:59
  I
• 7:00
  would
• 7:00
  make
• 7:00
  the
• 7:00
  argument
• 7:01
  that
• 7:01
  it
• 7:01
  matters
• 7:02
  a
• 7:02
  lot.
• 7:02
  And
• 7:02
  this
• 7:02
  is
• 7:02
  why
• 7:04
  brands
• 7:05
  that
• 7:05
  have
• 7:07
  strong,
• 7:09
  you
• 7:09
  know,
• 7:10
  great
• 7:10
  reviews,
• 7:11
  great
• 7:12
  products,
• 7:12
  whether
• 7:13
  it's
• 7:13
  like
• 7:14
  an
• 7:14
  actual
• 7:14
  physical
• 7:15
  product
• 7:15
  or
• 7:15
  a
• 7:15
  technological
• 7:16
  product,
• 7:16
  great
• 7:17
  products,
• 7:17
  great
• 7:18
  customer
• 7:19
  service
• 7:20
  and
• 7:20
  just
• 7:20
  a
• 7:20
  really
• 7:21
  helpful
• 7:21
  experience
• 7:22
  like
• 7:22
  utility
• 7:24
  and
• 7:24
  that
• 7:25
  have
• 7:25
  a
• 7:25
  very
• 7:25
  clear
• 7:25
  message.
• 7:26
  Those
• 7:26
  are
• 7:27
  the
• 7:27
  brands
• 7:28
  that
• 7:28
  the
• 7:29
  AI
• 7:30
  agents
• 7:30
  are
• 7:30
  going
• 7:31
  to
• 7:31
  share
• 7:32
  back
• 7:32
  in
• 7:32
  their
• 7:32
  results
• 7:33
  when
• 7:33
  they're
• 7:33
  prompted.
• 7:34
  And
• 7:34
  so
• 7:35
  if
• 7:35
  you
• 7:35
  want
• 7:35
  to
• 7:36
  make
• 7:36
  sure
• 7:36
  you
• 7:37
  show
• 7:37
  up
• 7:37
  in
• 7:38
  this
• 7:38
  age
• 7:38
  of
• 7:38
  AI
• 7:39
  that
• 7:39
  we're
• 7:39
  going
• 7:39
  into,
• 7:40
  you
• 7:40
  need
• 7:40
  to
• 7:40
  make
• 7:40
  sure
• 7:41
  that
• 7:41
  your
• 7:42
  own
• 7:42
  brand
• 7:42
  experience
• 7:43
  is
• 7:44
  really
• 7:45
  strong
• 7:45
  and
• 7:46
  really
• 7:46
  consistent.
• 7:46
  Across
• 7:47
  channels
• 7:48
  and
• 7:48
  really
• 7:48
  trustworthy.
• 7:50
  Trust
• 7:50
  is
• 7:51
  really,
• 7:51
  really
• 7:51
  important
• 7:52
  and
• 7:52
  it's
• 7:52
  important
• 7:53
  to
• 7:53
  consumers.
• 7:53
  The
• 7:54
  age
• 7:54
  of
• 7:55
  all
• 7:55
  the
• 7:55
  sponsored
• 7:55
  ads,
• 7:56
  just
• 7:56
  like
• 7:56
  competing
• 7:56
  and
• 7:57
  bidding
• 7:57
  against
• 7:57
  each
• 7:57
  other,
• 7:59
  it's
• 7:59
  changing.
• 8:00
  And
• 8:00
  I
• 8:01
  think
• 8:01
  that
• 8:01
  like,
• 8:01
  I
• 8:02
  think
• 8:02
  brand
• 8:03
  is
• 8:04
  still
• 8:05
  top
• 8:05
  of
• 8:05
  mind,
• 8:05
  at
• 8:05
  least
• 8:06
  for
• 8:06
  us,
• 8:06
  for
• 8:06
  sure.
• 8:06
  So
• 8:07
  then,
• 8:08
  Alex,
• 8:08
  how
• 8:08
  does
• 8:09
  furniture.com
• 8:10
  kind
• 8:10
  of
• 8:10
  set
• 8:10
  that
• 8:10
  apart
• 8:11
  so
• 8:11
  that
• 8:12
  you
• 8:12
  are
• 8:13
  preparing
• 8:13
  for
• 8:14
  this
• 8:14
  agentic
• 8:15
  future?
• 8:16
  What
• 8:17
  components
• 8:17
  are
• 8:18
  there
• 8:18
  when
• 8:18
  you
• 8:19
  built
• 8:19
  furniture.com,
• 8:21
  what
• 8:21
  has
• 8:21
  to
• 8:21
  be
• 8:21
  there?
• 8:22
  What
• 8:22
  are
• 8:22
  your
• 8:22
  non
• 8:22
  negotiables
• 8:23
  in
• 8:23
  order
• 8:23
  for
• 8:24
  you
• 8:24
  to
• 8:24
  be
• 8:24
  successful
• 8:25
  as
• 8:25
  you
• 8:25
  kind
• 8:25
  of
• 8:26
  continue
• 8:26
  building
• 8:26
  the
• 8:27
  brand?
• 8:27
  Yeah,
• 8:28
  I
• 8:28
  think,
• 8:29
  I
• 8:30
  think
• 8:30
  our
• 8:30
  biggest
• 8:31
  secret
• 8:31
  sauce,
• 8:31
  to
• 8:31
  be
• 8:32
  honest
• 8:32
  with
• 8:32
  you,
• 8:33
  is
• 8:34
  not
• 8:34
  technology.
• 8:35
  I
• 8:35
  think
• 8:36
  it's,
• 8:36
  I
• 8:37
  think
• 8:37
  it's
• 8:37
  the
• 8:37
  retail
• 8:37
  partners.
• 8:38
  Okay.
• 8:38
  Like,
• 8:39
  you
• 8:39
  know,
• 8:40
  if
• 8:40
  you
• 8:40
  compare
• 8:40
  us
• 8:41
  to
• 8:41
  these
• 8:41
  other
• 8:41
  big
• 8:42
  marketplaces
• 8:43
  that
• 8:43
  sell
• 8:44
  furniture
• 8:44
  or
• 8:44
  sell
• 8:45
  furniture
• 8:45
  and
• 8:45
  other
• 8:45
  things,
• 8:47
  furniture
• 8:48
  is
• 8:48
  a
• 8:48
  very,
• 8:48
  very
• 8:49
  considered
• 8:49
  purchase
• 8:50
  behind
• 8:50
  a
• 8:50
  home
• 8:51
  and
• 8:51
  a
• 8:51
  car.
• 8:51
  It's
• 8:51
  the
• 8:52
  third
• 8:52
  most
• 8:52
  expensive
• 8:53
  thing
• 8:53
  that
• 8:53
  someone
• 8:53
  buys.
• 8:54
  And
• 8:54
  it's
• 8:54
  very
• 8:54
  visual
• 8:55
  and
• 8:55
  it's
• 8:55
  very
• 8:55
  tactile.
• 8:56
  And
• 8:56
  that's
• 8:57
  why
• 8:57
  like
• 8:58
  furniture
• 8:58
  stores
• 8:59
  are,
• 8:59
  they're,
• 9:00
  they're
• 9:00
  not
• 9:00
  going
• 9:00
  anywhere,
• 9:01
  which
• 9:01
  is
• 9:01
  great.
• 9:02
  And
• 9:02
  so
• 9:03
  we
• 9:03
  said
• 9:04
  let's
• 9:04
  work
• 9:04
  with
• 9:04
  the
• 9:05
  real
• 9:05
  trusted
• 9:05
  retailers,
• 9:07
  not
• 9:07
  random
• 9:08
  white
• 9:08
  label
• 9:08
  brands
• 9:08
  from
• 9:08
  overseas.
• 9:09
  The
• 9:09
  ones
• 9:09
  here,
• 9:10
  the
• 9:10
  ones
• 9:10
  who
• 9:10
  have,
• 9:11
  you
• 9:11
  know,
• 9:12
  a
• 9:12
  large
• 9:12
  degree
• 9:12
  of
• 9:13
  the,
• 9:14
  of
• 9:14
  market
• 9:14
  share,
• 9:15
  but
• 9:15
  it's
• 9:16
  so
• 9:16
  fragmented.
• 9:17
  So
• 9:17
  how
• 9:17
  do
• 9:17
  we
• 9:17
  take
• 9:18
  that
• 9:18
  fragmented
• 9:19
  landscape?
• 9:20
  It's
• 9:20
  fragmented.
• 9:21
  It's,
• 9:21
  it's,
• 9:21
  it's
• 9:22
  like
• 9:22
  geographically
• 9:23
  based.
• 9:24
  And
• 9:24
  how
• 9:24
  do
• 9:24
  we
• 9:24
  put
• 9:25
  it
• 9:25
  into
• 9:25
  one
• 9:25
  central,
• 9:27
  integrated,
• 9:28
  easy
• 9:28
  to
• 9:28
  use
• 9:29
  shopper
• 9:29
  experience?
• 9:29
  And
• 9:30
  it
• 9:30
  was,
• 9:30
  it
• 9:30
  was
• 9:30
  no
• 9:31
  small
• 9:31
  feat.
• 9:31
  But
• 9:31
  I
• 9:31
  think
• 9:32
  the
• 9:32
  retailers
• 9:33
  themselves,
• 9:34
  their
• 9:34
  products,
• 9:34
  the
• 9:35
  quality
• 9:35
  of
• 9:35
  their
• 9:35
  products,
• 9:36
  their
• 9:36
  brands
• 9:38
  are
• 9:38
  really,
• 9:38
  really
• 9:38
  core.
• 9:39
  And
• 9:39
  I
• 9:39
  think
• 9:39
  that
• 9:39
  really
• 9:40
  is
• 9:41
  like
• 9:41
  what
• 9:41
  we
• 9:41
  rest,
• 9:42
  we
• 9:42
  rest
• 9:42
  on
• 9:42
  is
• 9:43
  that
• 9:43
  great
• 9:43
  product.
• 9:44
  And
• 9:44
  then
• 9:45
  I
• 9:45
  think
• 9:45
  the
• 9:45
  other
• 9:45
  thing
• 9:45
  that,
• 9:46
  you
• 9:46
  know,
• 9:46
  and,
• 9:46
  or
• 9:47
  beyond
• 9:47
  that,
• 9:47
  what's
• 9:48
  really
• 9:48
  important
• 9:48
  to
• 9:48
  us
• 9:48
  is
• 9:50
  like
• 9:50
  shopper
• 9:51
  experience
• 9:52
  above
• 9:53
  all.
• 9:53
  Right.
• 9:54
  Like
• 9:54
  we're
• 9:55
  a
• 9:55
  B2B2C
• 9:56
  business.
• 9:57
  We're
• 9:57
  obviously
• 9:58
  a
• 9:58
  consumer
• 9:58
  business,
• 9:59
  but
• 9:59
  our,
• 9:59
  our
• 10:00
  customers,
• 10:00
  we
• 10:01
  get
• 10:01
  paid
• 10:01
  by
• 10:02
  our
• 10:02
  retail
• 10:02
  partners.
• 10:03
  Um,
• 10:03
  and
• 10:04
  so,
• 10:04
  you
• 10:05
  know,
• 10:05
  there's
• 10:05
  always
• 10:06
  push
• 10:06
  and
• 10:07
  pull
• 10:07
  between,
• 10:08
  there's
• 10:08
  always
• 10:09
  push
• 10:09
  and
• 10:09
  pull
• 10:09
  there.
• 10:09
  And
• 10:10
  we,
• 10:10
  I
• 10:10
  think
• 10:10
  for
• 10:11
  me
• 10:12
  the
• 10:12
  reality
• 10:13
  is
• 10:13
  the
• 10:14
  retailers
• 10:14
  we
• 10:14
  work
• 10:15
  with
• 10:15
  will
• 10:15
  be
• 10:15
  the
• 10:15
  most
• 10:16
  successful
• 10:16
  when
• 10:17
  we're
• 10:17
  the
• 10:17
  most
• 10:17
  successful,
• 10:18
  and
• 10:18
  we're
• 10:19
  going
• 10:19
  to
• 10:19
  be
• 10:19
  the
• 10:19
  most
• 10:19
  successful
• 10:20
  when
• 10:21
  we
• 10:21
  have
• 10:21
  the
• 10:21
  best
• 10:21
  experience
• 10:22
  for
• 10:22
  all
• 10:22
  shoppers.
• 10:23
  And
• 10:23
  so
• 10:24
  we
• 10:24
  can't
• 10:24
  start
• 10:25
  biasing.
• 10:25
  We
• 10:26
  have
• 10:26
  to
• 10:26
  make
• 10:26
  sure
• 10:27
  that
• 10:27
  we
• 10:28
  are
• 10:28
  really
• 10:28
  trustworthy,
• 10:29
  that
• 10:29
  the
• 10:29
  results
• 10:30
  are
• 10:30
  really
• 10:30
  the
• 10:31
  most
• 10:31
  Relevant
• 10:31
  results
• 10:32
  and
• 10:32
  that
• 10:33
  we
• 10:33
  are
• 10:34
  always
• 10:35
  choosing
• 10:36
  whatever
• 10:36
  is
• 10:36
  best
• 10:37
  for
• 10:37
  the
• 10:37
  shopper.
• 10:37
  I
• 10:38
  think
• 10:38
  I
• 10:39
  brilliantly
• 10:40
  said
• 10:40
  Alex,
• 10:41
  I
• 10:42
  wonder
• 10:42
  how
• 10:43
  do
• 10:43
  those
• 10:43
  conversations
• 10:44
  go?
• 10:44
  Because
• 10:45
  I
• 10:45
  have
• 10:45
  to
• 10:46
  imagine
• 10:47
  as
• 10:47
  a
• 10:47
  Rooms
• 10:48
  to
• 10:48
  Go
• 10:48
  right
• 10:48
  now
• 10:49
  I'm
• 10:49
  thinking
• 10:49
  about
• 10:49
  what's
• 10:50
  my
• 10:50
  own
• 10:51
  agentic
• 10:52
  strategy
• 10:52
  or
• 10:52
  my
• 10:53
  own
• 10:53
  e
• 10:53
  commerce
• 10:54
  strategy.
• 10:55
  How
• 10:55
  do
• 10:55
  you
• 10:55
  see
• 10:55
  the
• 10:56
  partnership
• 10:56
  with
• 10:56
  furniture.com?
• 10:57
  do
• 10:57
  you
• 10:57
  think
• 10:58
  that's
• 10:58
  an
• 10:58
  additive
• 10:58
  partnership
• 10:59
  to
• 10:59
  them?
• 11:00
  Is
• 11:00
  it
• 11:00
  competitive
• 11:01
  in
• 11:01
  a
• 11:01
  way?
• 11:01
  Like
• 11:02
  how
• 11:02
  do,
• 11:02
  how
• 11:03
  do
• 11:03
  you,
• 11:03
  you
• 11:04
  kind
• 11:04
  of
• 11:04
  hedge
• 11:04
  that
• 11:05
  conversation
• 11:05
  with
• 11:05
  your
• 11:06
  retail
• 11:06
  partners?
• 11:06
  Because
• 11:06
  I'm
• 11:07
  guessing
• 11:07
  they're
• 11:07
  asking
• 11:07
  that
• 11:08
  question
• 11:08
  when
• 11:08
  they,
• 11:09
  when
• 11:09
  they
• 11:09
  first
• 11:09
  talk
• 11:09
  to
• 11:10
  you.
• 11:10
  They
• 11:11
  definitely
• 11:11
  do.
• 11:12
  And
• 11:12
  for
• 11:12
  transparency
• 11:13
  sake.
• 11:14
  Rooms
• 11:15
  to
• 11:15
  Go
• 11:15
  is
• 11:16
  my
• 11:16
  dad's
• 11:16
  business.
• 11:17
  Oh,
• 11:17
  wow.
• 11:18
  Okay.
• 11:18
  So
• 11:19
  that's
• 11:19
  the
• 11:19
  family
• 11:19
  business
• 11:20
  that
• 11:20
  I
• 11:20
  grew
• 11:20
  up
• 11:20
  in.
• 11:21
  So
• 11:21
  they
• 11:21
  definitely
• 11:21
  support
• 11:22
  furniture.com
• 11:22
  100%.
• 11:24
  And
• 11:25
  you
• 11:25
  know,
• 11:25
  I,
• 11:25
  I
• 11:26
  would
• 11:26
  say
• 11:26
  this.
• 11:26
  I
• 11:27
  actually.
• 11:27
  And
• 11:28
  you
• 11:28
  asked
• 11:28
  me
• 11:28
  earlier
• 11:28
  about
• 11:28
  my
• 11:29
  role.
• 11:29
  I
• 11:29
  do
• 11:29
  a
• 11:29
  lot
• 11:29
  of
• 11:30
  things,
• 11:30
  but
• 11:30
  I'm
• 11:31
  very,
• 11:31
  very
• 11:31
  tapped
• 11:32
  in
• 11:32
  to
• 11:33
  our
• 11:33
  part
• 11:36
  and
• 11:36
  speaking
• 11:36
  with
• 11:37
  the
• 11:37
  retailers.
• 11:37
  Right.
• 11:38
  You
• 11:38
  know,
• 11:38
  and
• 11:38
  I
• 11:39
  think,
• 11:40
  because
• 11:40
  I
• 11:40
  think
• 11:40
  I
• 11:41
  understand
• 11:41
  them
• 11:41
  and
• 11:41
  it's
• 11:42
  level.
• 11:42
  I
• 11:42
  understand
• 11:42
  the
• 11:43
  furniture
• 11:43
  industry.
• 11:44
  You've
• 11:44
  been
• 11:44
  in
• 11:44
  it
• 11:44
  your
• 11:44
  whole
• 11:45
  life.
• 11:45
  Exactly.
• 11:45
  And
• 11:46
  I
• 11:46
  think,
• 11:46
  you
• 11:46
  know,
• 11:46
  that
• 11:46
  question
• 11:47
  does
• 11:47
  come
• 11:47
  up
• 11:47
  all
• 11:47
  the
• 11:47
  time.
• 11:48
  Is
• 11:48
  it
• 11:48
  additive?
• 11:49
  Is
• 11:49
  it
• 11:49
  going
• 11:49
  to
• 11:49
  compete?
• 11:50
  Is
• 11:50
  it.
• 11:50
  You
• 11:50
  know,
• 11:51
  and,
• 11:51
  and
• 11:52
  I
• 11:52
  think
• 11:52
  the
• 11:52
  answer
• 11:53
  is
• 11:55
  the
• 11:56
  retail
• 11:56
  world
• 11:57
  is
• 11:57
  obviously
• 11:58
  changing.
• 11:58
  It's
• 11:59
  obviously
• 11:59
  adapting
• 12:00
  and
• 12:01
  are
• 12:01
  evolving.
• 12:02
  And
• 12:02
  I
• 12:02
  think,
• 12:02
  you
• 12:03
  know,
• 12:04
  furniture
• 12:04
  is
• 12:05
  interesting.
• 12:05
  It's
• 12:05
  a,
• 12:06
  it's,
• 12:06
  it's
• 12:07
  for
• 12:08
  what
• 12:08
  a
• 12:08
  big
• 12:09
  industry.
• 12:09
  It
• 12:09
  is
• 12:09
  and
• 12:10
  successful
• 12:10
  industry.
• 12:11
  It
• 12:11
  is,
• 12:11
  it's,
• 12:12
  it's
• 12:12
  a
• 12:12
  little
• 12:12
  bit,
• 12:13
  it's
• 12:13
  a
• 12:13
  little
• 12:13
  bit
• 12:14
  technologically
• 12:14
  archaic.
• 12:15
  Right.
• 12:15
  Not
• 12:16
  every
• 12:16
  business,
• 12:16
  but
• 12:17
  as
• 12:17
  a
• 12:17
  whole,
• 12:17
  and
• 12:18
  I
• 12:18
  think
• 12:18
  they,
• 12:18
  most
• 12:18
  of
• 12:19
  them
• 12:19
  would
• 12:19
  agree
• 12:19
  they're
• 12:19
  not
• 12:19
  alone.
• 12:20
  Right?
• 12:20
  They're
• 12:20
  not
• 12:20
  alone.
• 12:21
  It's
• 12:21
  a
• 12:22
  lot
• 12:22
  of
• 12:22
  retail.
• 12:22
  But
• 12:22
  yes.
• 12:23
  And
• 12:23
  so,
• 12:24
  you
• 12:24
  know,
• 12:24
  we
• 12:24
  really
• 12:25
  want
• 12:25
  to
• 12:25
  be
• 12:26
  sort
• 12:26
  of
• 12:26
  the
• 12:27
  technology
• 12:28
  or
• 12:29
  e
• 12:29
  commerce
• 12:29
  technology,
• 12:30
  digital
• 12:31
  kind
• 12:31
  of
• 12:31
  AI
• 12:32
  solution
• 12:32
  on
• 12:32
  behalf
• 12:33
  of
• 12:33
  our
• 12:33
  retail
• 12:33
  partners.
• 12:34
  We
• 12:34
  want
• 12:34
  to
• 12:34
  make
• 12:34
  sure
• 12:35
  that
• 12:35
  the
• 12:35
  things
• 12:35
  I
• 12:36
  mentioned
• 12:36
  earlier
• 12:36
  that
• 12:37
  are
• 12:37
  important
• 12:37
  that
• 12:38
  they
• 12:38
  show
• 12:38
  up
• 12:39
  as.
• 12:39
  And
• 12:40
  the
• 12:40
  rate
• 12:40
  of
• 12:40
  change
• 12:40
  is
• 12:40
  so
• 12:40
  fast
• 12:41
  now
• 12:41
  with
• 12:41
  AI
• 12:41
  that
• 12:41
  they're
• 12:42
  showing
• 12:42
  up
• 12:43
  in
• 12:43
  these
• 12:43
  new
• 12:44
  landscapes
• 12:45
  of
• 12:45
  discovery.
• 12:46
  And
• 12:46
  we
• 12:46
  want
• 12:47
  to
• 12:47
  make
• 12:47
  sure
• 12:47
  that
• 12:48
  their
• 12:48
  store
• 12:49
  experience,
• 12:49
  the
• 12:50
  core
• 12:50
  like
• 12:50
  best
• 12:51
  parts
• 12:51
  of
• 12:51
  their
• 12:51
  store
• 12:51
  experience,
• 12:52
  which
• 12:52
  is
• 12:52
  the
• 12:52
  curation,
• 12:53
  the
• 12:53
  merchandising,
• 12:53
  all
• 12:54
  those
• 12:54
  things,
• 12:54
  the
• 12:55
  personalization,
• 12:55
  like
• 12:56
  how
• 12:56
  can
• 12:56
  we
• 12:56
  bring
• 12:57
  that
• 12:57
  into
• 12:58
  one
• 12:58
  integrated
• 13:00
  platform?
• 13:00
  And
• 13:01
  then
• 13:01
  we
• 13:02
  really
• 13:02
  want
• 13:02
  to
• 13:02
  meet
• 13:02
  the
• 13:02
  shoppers
• 13:03
  where
• 13:03
  they
• 13:03
  are
• 13:03
  today,
• 13:03
  in
• 13:04
  today's
• 13:04
  shopper.
• 13:04
  They
• 13:04
  do
• 13:05
  want
• 13:05
  to
• 13:05
  cross
• 13:05
  shop.
• 13:05
  They
• 13:05
  don't
• 13:06
  necessarily
• 13:06
  want.
• 13:07
  And
• 13:07
  Rooms
• 13:08
  To
• 13:08
  Go.
• 13:08
  I
• 13:08
  mean,
• 13:09
  my,
• 13:09
  my
• 13:10
  family
• 13:10
  business,
• 13:10
  like,
• 13:11
  Rooms
• 13:11
  To
• 13:11
  Go
• 13:12
  is
• 13:13
  amazing
• 13:13
  business
• 13:14
  and
• 13:14
  it's
• 13:14
  built
• 13:15
  on
• 13:15
  the
• 13:15
  premise,
• 13:15
  like
• 13:15
  we're
• 13:15
  going
• 13:16
  to
• 13:16
  design
• 13:16
  all
• 13:17
  your.
• 13:17
  Every
• 13:18
  room
• 13:18
  or
• 13:18
  the
• 13:19
  whole
• 13:19
  room.
• 13:19
  And
• 13:19
  it's
• 13:19
  a
• 13:20
  great
• 13:20
  premise
• 13:20
  and
• 13:20
  it's
• 13:20
  very
• 13:21
  successful.
• 13:21
  But
• 13:21
  I
• 13:21
  think,
• 13:22
  you
• 13:22
  know,
• 13:23
  there
• 13:23
  are
• 13:23
  a
• 13:24
  lot
• 13:24
  of
• 13:24
  shoppers
• 13:24
  out
• 13:24
  there
• 13:25
  who
• 13:25
  want
• 13:26
  to
• 13:26
  design
• 13:26
  rooms
• 13:26
  from
• 13:27
  different
• 13:27
  brands.
• 13:27
  And
• 13:27
  so
• 13:28
  how
• 13:28
  do
• 13:28
  we
• 13:28
  help
• 13:28
  them
• 13:28
  design
• 13:29
  their
• 13:29
  whole
• 13:29
  room?
• 13:30
  Complete
• 13:30
  the
• 13:30
  room,
• 13:31
  you
• 13:31
  know,
• 13:31
  in
• 13:32
  a
• 13:32
  budget
• 13:32
  or
• 13:32
  whatever
• 13:33
  it
• 13:33
  may
• 13:33
  be.
• 13:34
  But
• 13:34
  across
• 13:35
  retailers.
• 13:35
  Right.
• 13:35
  And
• 13:36
  in
• 13:36
  an
• 13:36
  omnichannel
• 13:37
  way,
• 13:37
  whether
• 13:37
  they
• 13:37
  want
• 13:37
  to
• 13:37
  pick
• 13:38
  something
• 13:38
  up
• 13:38
  or
• 13:38
  they,
• 13:39
  you
• 13:39
  know,
• 13:39
  they
• 13:39
  have,
• 13:39
  they
• 13:40
  have
• 13:40
  a
• 13:40
  lot
• 13:40
  more.
• 13:42
  I
• 13:42
  don't
• 13:42
  know,
• 13:42
  it's
• 13:42
  really
• 13:42
  a
• 13:43
  convenience
• 13:43
  tool,
• 13:43
  it
• 13:44
  seems
• 13:44
  like,
• 13:44
  to
• 13:45
  simplify
• 13:45
  that
• 13:45
  process
• 13:46
  from
• 13:46
  having
• 13:46
  to
• 13:47
  go
• 13:47
  to
• 13:47
  20
• 13:47
  furniture
• 13:48
  stores
• 13:48
  on
• 13:48
  a
• 13:48
  weekend.
• 13:49
  Can
• 13:49
  you,
• 13:49
  can
• 13:50
  you
• 13:50
  start
• 13:50
  that
• 13:50
  online
• 13:51
  and
• 13:51
  then
• 13:51
  make
• 13:52
  some
• 13:52
  decisions
• 13:52
  about
• 13:52
  where
• 13:53
  to
• 13:53
  go?
• 13:53
  And
• 13:53
  I
• 13:53
  would
• 13:53
  say
• 13:53
  beyond.
• 13:54
  Beyond
• 13:54
  that.
• 13:54
  And
• 13:55
  many
• 13:55
  people
• 13:55
  do,
• 13:55
  they
• 13:56
  go
• 13:56
  between
• 13:56
  online
• 13:57
  and
• 13:57
  store
• 13:57
  all
• 13:58
  the
• 13:58
  time.
• 13:58
  And
• 13:58
  I
• 13:58
  think
• 13:58
  it's
• 13:58
  great.
• 13:59
  But
• 13:59
  for
• 14:00
  us,
• 14:00
  what
• 14:00
  furniture.com
• 14:01
  is
• 14:01
  really
• 14:01
  doing
• 14:02
  is
• 14:02
  it's
• 14:02
  meeting
• 14:03
  the
• 14:03
  shopper
• 14:04
  at
• 14:04
  that
• 14:04
  moment
• 14:04
  of,
• 14:05
  like,
• 14:05
  decision
• 14:05
  fatigue
• 14:06
  where
• 14:06
  you
• 14:07
  kind
• 14:07
  of
• 14:07
  know
• 14:07
  what
• 14:07
  you
• 14:08
  want,
• 14:08
  maybe,
• 14:09
  or
• 14:09
  you
• 14:09
  have
• 14:09
  an
• 14:09
  idea,
• 14:10
  maybe
• 14:10
  you
• 14:10
  don't
• 14:11
  know
• 14:11
  how
• 14:11
  to
• 14:11
  describe
• 14:11
  it,
• 14:11
  maybe
• 14:12
  you're
• 14:12
  not
• 14:12
  sure
• 14:12
  if
• 14:12
  it's
• 14:13
  contemporary
• 14:13
  or
• 14:13
  modern.
• 14:14
  Maybe
• 14:14
  you
• 14:14
  have
• 14:14
  20
• 14:15
  tabs
• 14:15
  open
• 14:16
  and
• 14:16
  you
• 14:16
  have
• 14:16
  Google
• 14:16
  sheets
• 14:17
  and
• 14:17
  you
• 14:17
  have
• 14:17
  a
• 14:17
  shared
• 14:17
  note
• 14:18
  with
• 14:18
  your
• 14:18
  partner.
• 14:19
  And
• 14:19
  like,
• 14:20
  how
• 14:20
  do
• 14:20
  we.
• 14:20
  It's
• 14:20
  like
• 14:20
  you're
• 14:20
  reading
• 14:21
  into
• 14:21
  my
• 14:21
  mind,
• 14:22
  right?
• 14:22
  Like
• 14:23
  you
• 14:23
  have
• 14:23
  that
• 14:24
  visibility
• 14:24
  and
• 14:24
  all
• 14:25
  of
• 14:25
  a
• 14:25
  sudden,
• 14:25
  I
• 14:25
  mean,
• 14:25
  I'm
• 14:25
  a
• 14:26
  mind
• 14:26
  reader,
• 14:26
  but
• 14:26
  like,
• 14:26
  all
• 14:27
  of
• 14:27
  a
• 14:27
  sudden
• 14:27
  it's
• 14:28
  like
• 14:28
  shopping
• 14:29
  for
• 14:29
  furniture.
• 14:30
  Designing
• 14:30
  your
• 14:30
  home
• 14:31
  used
• 14:31
  to
• 14:31
  be
• 14:31
  and
• 14:32
  should
• 14:32
  be
• 14:32
  a
• 14:32
  joyful
• 14:33
  experience.
• 14:33
  Right.
• 14:34
  And
• 14:34
  I
• 14:34
  think
• 14:35
  the
• 14:35
  overstimulation
• 14:36
  and
• 14:36
  the
• 14:37
  over
• 14:38
  sort
• 14:38
  of
• 14:39
  so
• 14:39
  many
• 14:39
  choices,
• 14:40
  it
• 14:40
  becomes
• 14:41
  exhausting.
• 14:41
  And
• 14:42
  we're
• 14:42
  trying
• 14:42
  to
• 14:43
  kind
• 14:43
  of
• 14:44
  help
• 14:44
  you
• 14:44
  through
• 14:44
  that.
• 14:45
  And
• 14:45
  we
• 14:45
  use
• 14:45
  AI
• 14:46
  in
• 14:46
  that
• 14:46
  way
• 14:46
  heavily,
• 14:47
  but
• 14:47
  help
• 14:47
  you
• 14:47
  through
• 14:48
  that
• 14:48
  and,
• 14:49
  and
• 14:49
  make
• 14:49
  it
• 14:49
  joyful
• 14:50
  again.
• 14:51
  Well,
• 14:51
  and
• 14:51
  I
• 14:51
  think
• 14:52
  that,
• 14:52
  as
• 14:52
  you
• 14:53
  expressed
• 14:53
  earlier,
• 14:53
  too,
• 14:54
  you're
• 14:54
  also
• 14:54
  helping
• 14:55
  some
• 14:56
  of
• 14:56
  the
• 14:56
  retailers
• 14:57
  on
• 14:57
  the
• 14:57
  platform
• 14:57
  to
• 14:58
  be
• 14:58
  present,
• 14:59
  to
• 14:59
  show
• 14:59
  up
• 14:59
  in
• 15:00
  some
• 15:00
  of
• 15:00
  those
• 15:00
  Agentix
• 15:01
  searches
• 15:02
  or
• 15:02
  to
• 15:02
  show
• 15:02
  up
• 15:02
  in
• 15:03
  just
• 15:03
  a
• 15:03
  regular
• 15:03
  search.
• 15:04
  Now,
• 15:04
  if
• 15:05
  they're
• 15:05
  on
• 15:05
  the
• 15:05
  furniture.com
• 15:06
  platform
• 15:07
  in
• 15:07
  addition
• 15:07
  to
• 15:07
  their
• 15:08
  own.
• 15:08
  Yeah.
• 15:08
  And
• 15:09
  I
• 15:09
  think.
• 15:09
  Exactly.
• 15:10
  And
• 15:10
  you
• 15:10
  know,
• 15:11
  the
• 15:11
  biggest
• 15:12
  challenge
• 15:12
  we
• 15:13
  had
• 15:13
  to
• 15:13
  solve
• 15:13
  when
• 15:13
  we
• 15:13
  started
• 15:14
  furniture.com
• 15:14
  nearly
• 15:15
  four
• 15:15
  years
• 15:15
  ago,
• 15:16
  and
• 15:16
  we
• 15:16
  just
• 15:16
  relaunched
• 15:17
  it
• 15:17
  a
• 15:17
  few
• 15:17
  weeks
• 15:17
  ago,
• 15:17
  but
• 15:18
  was
• 15:20
  we're
• 15:20
  ingesting
• 15:21
  data
• 15:21
  from
• 15:21
  right
• 15:22
  now
• 15:22
  upwards
• 15:22
  of
• 15:22
  75
• 15:23
  retailers.
• 15:24
  And
• 15:24
  their
• 15:25
  product
• 15:25
  data,
• 15:26
  their
• 15:26
  product
• 15:26
  feeds,
• 15:26
  all
• 15:27
  very
• 15:27
  different.
• 15:28
  They
• 15:28
  come
• 15:28
  in
• 15:28
  many
• 15:29
  different
• 15:29
  shapes
• 15:29
  and
• 15:29
  forms.
• 15:30
  So
• 15:30
  how
• 15:30
  do
• 15:31
  you
• 15:31
  integrate
• 15:32
  with
• 15:32
  them,
• 15:32
  ingest
• 15:33
  them,
• 15:33
  but
• 15:33
  then
• 15:34
  standardize
• 15:34
  them
• 15:34
  into
• 15:35
  like
• 15:35
  a
• 15:35
  common
• 15:36
  standard
• 15:36
  product
• 15:37
  data
• 15:37
  language
• 15:38
  and
• 15:38
  then
• 15:38
  of
• 15:38
  course
• 15:38
  enrich
• 15:39
  that.
• 15:39
  Yeah.
• 15:39
  And
• 15:40
  so
• 15:40
  we
• 15:40
  built
• 15:40
  AI
• 15:40
  models
• 15:41
  to
• 15:41
  do
• 15:41
  the
• 15:41
  standardization,
• 15:42
  the
• 15:42
  enrichment.
• 15:43
  It's
• 15:43
  now
• 15:44
  become
• 15:45
  much
• 15:45
  scaled
• 15:46
  and
• 15:46
  much
• 15:46
  faster.
• 15:47
  And
• 15:47
  so
• 15:47
  what
• 15:48
  that
• 15:48
  does
• 15:48
  really
• 15:49
  is
• 15:50
  it
• 15:51
  has
• 15:51
  given
• 15:52
  us,
• 15:53
  call
• 15:53
  it
• 15:53
  like
• 15:53
  the
• 15:54
  building
• 15:54
  blocks
• 15:54
  or
• 15:56
  the
• 15:57
  information
• 15:58
  to
• 15:58
  call
• 15:58
  upon
• 16:00
  when
• 16:01
  we're
• 16:01
  building
• 16:02
  something
• 16:02
  like
• 16:03
  using
• 16:04
  machine
• 16:04
  learning
• 16:05
  models
• 16:05
  to
• 16:05
  build
• 16:05
  something
• 16:06
  like
• 16:06
  conversational
• 16:07
  search,
• 16:07
  semantic
• 16:08
  search
• 16:08
  or
• 16:09
  Dottie.
• 16:10
  Our,
• 16:10
  our,
• 16:11
  our
• 16:11
  in
• 16:11
  house
• 16:12
  LLM.
• 16:12
  Right.
• 16:13
  So
• 16:13
  she's
• 16:13
  trained
• 16:14
  on
• 16:14
  very,
• 16:15
  very
• 16:15
  specific
• 16:16
  furniture
• 16:17
  and
• 16:17
  design
• 16:18
  knowledge.
• 16:18
  But
• 16:19
  she
• 16:19
  also,
• 16:21
  you
• 16:21
  know,
• 16:21
  the
• 16:21
  data
• 16:22
  had
• 16:22
  to
• 16:22
  be
• 16:22
  ingestible
• 16:24
  in
• 16:24
  that
• 16:24
  way
• 16:24
  for
• 16:25
  conversational
• 16:25
  chat.
• 16:26
  Conversational
• 16:26
  search.
• 16:26
  And
• 16:27
  so
• 16:27
  then
• 16:27
  what
• 16:27
  happens
• 16:27
  is
• 16:28
  it's
• 16:28
  now
• 16:29
  it
• 16:29
  lives
• 16:29
  in
• 16:30
  a.
• 16:30
  In
• 16:30
  that
• 16:30
  way,
• 16:31
  ingestible
• 16:31
  for
• 16:32
  conversational
• 16:33
  searching,
• 16:33
  conversational
• 16:34
  chat
• 16:34
  and
• 16:34
  prompting.
• 16:35
  Beyond
• 16:35
  furniture.com.
• 16:36
  right.
• 16:38
  Okay,
• 16:38
  Alex,
• 16:39
  what
• 16:40
  is
• 16:40
  ahead
• 16:40
  in
• 16:41
  2026?
• 16:42
  You
• 16:42
  just
• 16:42
  relaunched
• 16:43
  the
• 16:43
  site.
• 16:43
  You've
• 16:43
  got
• 16:44
  Dottie
• 16:44
  working
• 16:44
  to
• 16:45
  help
• 16:45
  people
• 16:45
  coming
• 16:46
  to
• 16:46
  furniture.com
• 16:47
  who
• 16:47
  want
• 16:47
  to
• 16:47
  search
• 16:47
  for
• 16:48
  mid
• 16:48
  century
• 16:49
  bohemian
• 16:50
  ski
• 16:51
  house,
• 16:51
  whatever
• 16:52
  the
• 16:52
  quest
• 16:53
  may
• 16:53
  be.
• 16:54
  What
• 16:54
  are
• 16:54
  you
• 16:54
  excited
• 16:55
  about
• 16:55
  doing
• 16:56
  for
• 16:56
  your
• 16:56
  customers
• 16:57
  this
• 16:57
  year
• 16:57
  and
• 16:57
  your
• 16:57
  retail
• 16:58
  partners?
• 16:58
  Yeah.
• 16:59
  Oh
• 16:59
  my
• 16:59
  God,
• 17:00
  so
• 17:00
  much.
• 17:00
  I
• 17:00
  mean,
• 17:01
  I
• 17:01
  think
• 17:01
  since
• 17:02
  we
• 17:02
  just
• 17:02
  relaunched,
• 17:03
  I
• 17:03
  think
• 17:04
  the
• 17:04
  biggest
• 17:04
  thing
• 17:05
  I'm
• 17:05
  honestly
• 17:05
  excited
• 17:06
  about,
• 17:06
  of
• 17:06
  course
• 17:06
  the
• 17:06
  product
• 17:07
  is
• 17:07
  going
• 17:07
  to
• 17:08
  evolve
• 17:09
  and
• 17:09
  very
• 17:10
  quickly
• 17:10
  now
• 17:11
  with
• 17:12
  how
• 17:12
  we're
• 17:12
  working,
• 17:12
  but
• 17:13
  I
• 17:13
  think
• 17:14
  so
• 17:14
  you'll
• 17:14
  see
• 17:14
  things
• 17:15
  like
• 17:15
  Dottie,
• 17:15
  you'll
• 17:15
  see
• 17:15
  things
• 17:16
  like
• 17:16
  in
• 17:16
  feed
• 17:16
  content,
• 17:17
  all
• 17:17
  these
• 17:17
  really
• 17:17
  cool
• 17:18
  consumer
• 17:19
  features
• 17:20
  become
• 17:20
  just
• 17:20
  like
• 17:20
  almost
• 17:21
  far
• 17:21
  more
• 17:21
  integrated
• 17:22
  into
• 17:22
  the
• 17:22
  core
• 17:23
  site
• 17:23
  experience,
• 17:23
  which
• 17:23
  is
• 17:24
  really
• 17:24
  fun.
• 17:25
  And
• 17:25
  then
• 17:25
  you'll
• 17:26
  see
• 17:26
  some
• 17:26
  added
• 17:26
  really
• 17:27
  cool
• 17:27
  tools,
• 17:27
  things
• 17:28
  like
• 17:28
  complete
• 17:29
  the
• 17:29
  room,
• 17:29
  things
• 17:29
  like
• 17:29
  Room
• 17:30
  Designer.
• 17:30
  And
• 17:30
  again,
• 17:30
  those
• 17:31
  will
• 17:31
  feel
• 17:31
  really
• 17:31
  integrated.
• 17:32
  I
• 17:32
  think
• 17:32
  they'll
• 17:32
  feel
• 17:32
  very
• 17:33
  different
• 17:33
  than
• 17:33
  some
• 17:33
  of
• 17:34
  the
• 17:34
  tools
• 17:34
  that
• 17:34
  are
• 17:34
  out
• 17:34
  there,
• 17:36
  of
• 17:36
  course,
• 17:36
  because
• 17:36
  they
• 17:36
  also
• 17:37
  live
• 17:37
  in
• 17:37
  a
• 17:37
  shoppable
• 17:38
  experience.
• 17:39
  But
• 17:39
  I
• 17:40
  think
• 17:40
  beyond
• 17:40
  that,
• 17:40
  the
• 17:40
  thing
• 17:41
  I'm
• 17:41
  most
• 17:41
  excited
• 17:41
  about
• 17:41
  is
• 17:42
  marketing
• 17:43
  furniture.com
• 17:43
  like
• 17:44
  now
• 17:44
  we
• 17:44
  have
• 17:44
  this
• 17:45
  great
• 17:45
  product
• 17:46
  and
• 17:46
  I
• 17:46
  think
• 17:47
  it's
• 17:47
  easy
• 17:48
  to
• 17:49
  market
• 17:49
  a
• 17:49
  great
• 17:49
  product,
• 17:50
  it's
• 17:50
  hard
• 17:50
  to
• 17:50
  market
• 17:51
  a
• 17:51
  bad
• 17:51
  one,
• 17:51
  it's
• 17:51
  easy
• 17:52
  to
• 17:52
  market
• 17:52
  a
• 17:52
  great
• 17:52
  one.
• 17:53
  And
• 17:53
  I'm
• 17:53
  excited
• 17:53
  to
• 17:54
  really
• 17:54
  push
• 17:54
  that
• 17:54
  forward
• 17:54
  in
• 17:55
  a
• 17:55
  big
• 17:55
  way
• 17:55
  in
• 17:55
  2026.
• 17:56
  Excellent.
• 17:57
  Well,
• 17:57
  thank
• 17:58
  you
• 17:58
  so
• 17:58
  much,
• 17:58
  Alex.
• 17:59
  Thank
• 17:59
  you.
• 18:00
  Co
• 18:00
  founder
• 18:01
  and
• 18:01
  svp@furniture.com
• 18:04
  thanks
• 18:04
  again
• 18:04
  to
• 18:04
  Net
• 18:04
  Elixir
• 18:05
  for
• 18:05
  helping
• 18:05
  us
• 18:06
  bring
• 18:06
  you
• 18:06
  all
• 18:06
  of
• 18:06
  our
• 18:06
  Etail
• 18:07
  west
• 18:07
  coverage.
• 18:08
  Stay
• 18:08
  tuned.
• 18:09
  We
• 18:09
  have
• 18:10
  so,
• 18:10
  so
• 18:10
  much
• 18:10
  more
• 18:11
  to.