Ask An Expert | A Mid-Year Report On Livestream Commerce With Firework CEO Vincent Yang
Livestreaming, and specifically Firework, was the #1 hot topic coming out of Shoptalk this year. So Omni Talk Retail invited Firework CEO and Co-Founder Vincent Yang back to provide his mid-year report on the state of livestreaming across retail for the latest installment of our Ask An Expert Series. Chris Walton and Anne Mezzenga get Vincent’s thoughts on: - What changes he is seeing in retailers’ approaches to livestreaming - Whether retailers are heeding his past advice of streaming on their own platforms, shying away from overproduction, and leveraging their store associates for…
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