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How Canva Made Design a Habit for Millions
In this episode, Lucas and Luna explore how Canva turned a design tool into a daily habit for over 100 million users. They break down the psychology behind Canva's freemium model, its templates-as-constraints strategy, and how the company's focus on 'design for non-designers' created a marketing engine that works without traditional advertising. Learn how Canva's shareable templates turned every user into a brand ambassador, and why its community of educators and small businesses became its most powerful distribution channel. If you've ever wondered how a product…
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