Relationship Pricing Best Practices

The Purposeful Banker · Jul 6, 2015 · 22m

Relationship pricing is one of those terms that almost every bank we talk to throws around a lot. When John Tull says it, he means how they holistically evaluate customer relationships. They look at both the opportunities that is in front of them in terms of a potential opportunity as well as the existing relationship that have with a customer currently at the bank.