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The Four Ps and a Balance Sheet: Why Eve Maler Says Identity Needs a Product Mindset
Eve Maler co-invented SAML, served as CTO of ForgeRock, and spent years as a Forrester security and risk analyst before founding Venn Factory, where she helps executive teams turn identity from hidden plumbing into a business advantage. Recorded live at Identiverse, this episode of Identity Decoded finds Eve joining Roy Akerman and Rob Ainscough to unpack the ideas behind her new book, Mastering Digital Identity: From Risk to Revenue. The conversation traces how identity work quietly grew into "an elaborate patchwork of workarounds," why treating identity like a product (not a ticket queue)…
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