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261 - Illuminating Your Zone of Genius with Human Design · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
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  helping entrepreneurs use human design to shift from hustle to
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  flow without sacrificing results.
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  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
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  I'm your host, Nicole Laino.
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  Nicole Laino: Hello, welcome to Unshakeable with Human Design, everybody.
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  I'm your host, Nicole Laino, and this is sort of like a second part to the previous
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  episode that we just did on attracting your soulmate clients with human design.
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  You should listen to these together, I suggest.
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  If you haven't listened to that one, go back, listen to that one, we're going
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  to make some references to it in here, because we're going to talk about finding
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  your unique genius and discovering your brilliance through human design.
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  And how it can reveal your zone of genius.
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  So if you've ever read that book, The Big Leap, it was basically all
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  built around being in your zone of genius and what keeps us out of it.
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  There were a lot of concepts in there.
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  If you haven't read that book, it's fantastic.
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  And you can read it real fast.
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  It's not huge.
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  It's a pretty slim book, but packed full of really valuable eye
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  opening ahas in that book than a lot of other books that I've read.
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  Very succinct.
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  But the concept of Zone of Genius really came from that book.
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  That by people living solely in their Zone of Genius, and really
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  focusing their efforts in not their Zone of Excellence, not their Zone of
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  Competence, and certainly not their Zone of Incompetence, that when you
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  focus in your Zone of Genius, we could call that alignment, right?
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  Focusing on the thing and having laser focus and staying in your lane, and
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  your lane is your zone of genius.
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  This is what I am better than anybody else at.
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  This is what I am a master at.
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  And what can often come from traditional branding when we're trying to build
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  a business and we're trying to create offers, and annoying coaches like me
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  are telling you to go back and get more specific about your message.
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  There can be this temptation to go and do market research and
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  do whatever those people say.
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  But if you're doing market research and you're paying attention to the
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  problems that are out there, you're building your strategic message.
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  You still have to come back and say, how does what I do fit into that?
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  How am I uniquely positioned to provide some greater value
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  than most anyone else will?
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  That's the power of really knowing who you are.
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  You can't skip that part.
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  You can't skip the part where you really dig into what your zone of genius is.
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  Otherwise then you live in your zone of competence or your zone of excellence.
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  Your zone of competence is going to be the stuff that you can do.
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  You don't really feel like you're super great at it.
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  Your zone of excellence is going to be things that you're really pretty good at.
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  You're probably better than a lot of people at it, but it's not your genius.
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  Your genius is where everything in the world just tunes out and
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  you're like, I'm so good at this, I can do this with my eyes closed.
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  I can do this better than anyone.
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  I could do it forever without really getting tired of it.
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  I could just do this because it's so aligned with who I am, with how I'm
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  built, with whatever skills I've acquired.
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  This is that magic moment where everything that I've learned and everything
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  I've become, becomes what I do and now I can help other people with it.
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  So in the last episode we talked about the client attraction piece.
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  How understanding the people that are part of this journey called your life can help
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  you, and it does connect with your genius.
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  You start to understand exactly who can benefit from your genius.
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  But also maybe being around these people, working with these people, talking to
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  these people that you have been around all the time, if you're doing the work
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  with them, if you are surrounding yourself with them, if you are in the right places
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  at the right times with those people, it will support your zone of genius.
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  It will support your mission and purpose in this life, which is kind
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  of what we're all looking for, right?
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  I don't want to work for a big company.
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  I don't want to be beholden to anybody else.
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  I want to be this self actualized person living a fulfilled life that I
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  feel is in alignment with the greater purpose that I have on this earth.
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  So many people, when I do human design readings, when I talk with people at
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  events, when I have sales calls with people, people book clarity calls
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  with me and we have conversations.
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  I always ask what their desires are and I'm going to say nine out of ten
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  times there's something about, I live and work in alignment with my purpose.
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  And I'm helping people, but the problem with that, and the reason
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  that they're booking a design reading with me is because they're like, I
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  don't really know what my purpose is.
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  And when I say I want to help, it's things like, I want to
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  help women feel more empowered.
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  And that's not specific enough.
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  You're still feeling around in the dark a little bit with that.
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  So we're looking for the information of human design to
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  answer that question for us.
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  And the perspective I have is that human design starts to illuminate
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  the path that will start to explain how this all comes together for you.
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  It's very rarely, I make this change and everything is better.
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  You just start asking better questions about what your purpose path looks like.
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  And you start to get asked very specific questions.
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  So it can be very difficult to be specific when you don't
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  quite know what your purpose is.
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  You might know what you've studied.
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  And this happened with me, I studied EFT and NLP, through my own healing I felt
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  like I was called to do this work, so I studied emotional freedom technique, I
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  studied neuro linguistic programming, why?
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  Because I had my own issues with the way that I thought with my limiting
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  beliefs, particularly around money, my emotions, dealing with my emotions.
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  And now that I know that I'm an emotional authority, that makes so much sense.
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  And having a tool like EFT to be able to work through my emotions
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  moment to moment is priceless.
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  But me selling EFT, that wasn't really working.
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  I didn't have a specific enough message.
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  I didn't know exactly how I was going to do it.
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  And that's what happens with a lot of these certifications.
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  We go and we acquire all of these skills and then you think the
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  skill is going to sell itself, but it's you that people are buying.
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  They trust you to help them with a very personal transformation.
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  If you're in this transformational coaching space, think about
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  how personal a journey it is.
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  The people are going to have to get very vulnerable with you.
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  There are other people who teach what you teach, who do what you do.
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  But only one person is going to do it like you.
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  But how do you understand that?
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  How do you understand deeply what your zone of genius is?
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  We have this big realm of personal development.
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  We have this big realm of online coaching.
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  We have this big realm of online services and service providers.
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  We have this huge industry.
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  How do we carve out our little niche in it?
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  How do we do that?
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  We do that like we talked about in the last episode, which is helping the
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  right people and starting to tailor our message to the right people.
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  But then we also have this other aspect of doing what we were born to do.
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  So what are you born to do?
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  And how do you find that in the human design chart?
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  We're going to go deep into this inside my workshop that's coming up
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  on the 8th of April, this starts.
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  This episode will air while we are in the middle of that workshop, so please
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  join us, you still have time, there are replays up, you can still join us for
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  the remainder, and if you're listening to this any time before April 16th,
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  you can get in on the replays with us.
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  It's the Authority Accelerator Masterclass where I'm showing you the energetic human
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  design and strategic elements it takes to grow a six figure plus business and
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  to become an authority in your space.
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  This is how we create a profitable business that's also aligned.
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  Not just aligned and not just profitable, we want both.
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  So that's a sustainable business that feels like it's pulling us
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  along the path to our purpose.
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  And we get to get paid to be who we are basically.
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  And we set up the systems that help us get paid to be who we are.
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  And to do what we were born to do.
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  So if that interests you, join us in that masterclass.
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  DM me the word masterclass on Instagram.
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  I'm @NicoleLainoOfficial.
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  We'll register you right there in the DMs.
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  Or go to NicoleLaino.
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  com forward slash masterclass.
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  And you can register on the website.
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  So how do we find our genius in the human design chart?
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  Now, our genius is a combination of everything.
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  So when I'm in a reading with somebody, what am I looking for?
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  I'm looking for all sorts of things, and I'm looking at the entire chart together.
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  So it's never one element in isolation.
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  But genius does come down to the incarnation cross in a lot of ways.
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  And this is where I think the Gene Keys is incredibly beneficial.
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  Because human design gives us that mechanical process.
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  How do I know that I'm in alignment moment to moment?
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  As a manifesting generator, I know that I have to be saying yes from my sacral,
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  not from my mind, in order to be in flow and in alignment with my purpose.
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  In order to be saying yes to the right things so that my purpose unfolds.
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  I know that I need to wait out my decisions through my emotional wave.
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  And understanding that the mechanics of it.
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  Help me not get caught in my mind.
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  But then there's this other element of it because what human design will tell you
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  is that if you follow your strategy and authority, your purpose will just unfold.
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  And that's true, but if we want it to go faster and if we want to start to
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  dive into the more feminine side of it and understanding ourselves, not just
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  if we're following our aligned path through our strategy and authority.
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  But to start answering some of those questions, and honestly telling
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  us the work that we have to do.
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  Because it is work.
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  Human design is just showing us what our potential is.
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  So when I'm doing a reading with somebody and I'm sitting down, whether I'm doing
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  a foundational reading where I'm telling them how their energy works, or I'm going
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  into a business reading where I'm giving them the breakdown of their entire chart
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  and what all of those activations mean and how it relates to their business and
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  their message, no matter which one I'm doing, I am looking at the whole chart.
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  We break down the ingredients of the recipe and we look at them all.
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  But then we have to cook them and simmer them together and figure out
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  what does this dish come together as.
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  Because the ingredients themselves are not enough on their own.
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  You're going to have to combine them and put them together and simmer
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  them or freeze them or whatever needs to happen in order for the chemical
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  reaction to happen so that it becomes the dish that we set out to make.
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  Your chart is the meal that you are.
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  It is the culmination of all of it, but the ingredients matter.
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  Understanding what your ingredients are inform and tell you what
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  the dish is going to become.
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  So I'm looking at everything together, but when I break it down and I say, what's
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  the piece that's going to help somebody really connect to their innate genius.
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  What's the work that you have to do?
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  The work of your incarnation cross is going to give you the greatest bang
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  for your buck in this department.
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  And it's what I'm always coming back to with my clients.
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  So inside my Business by Design Mentorship, everybody gets a foundational
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  reading, they get a business reading, and then we have weekly calls where
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  we're constantly working on bringing this all together and bringing their
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  design into a high expression so it can become this really powerful message
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  and this really powerful business.
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  Now, in Monday's episode I touched on the concept of helping an
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  earlier version of ourselves.
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  That our chart tells us where we started in life and it tells us where we're
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  going and it tells us the viewpoint that we've had throughout that entire journey.
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  So there's a reason that we tend to end up helping an earlier version of ourselves.
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  And if you're listening to this and you're coaching or something, you've
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  probably done that where your avatar started out as some older version of you.
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  And that keeps evolving over time.
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  But, you have to have helped that earlier version of yourself.
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  You have to have overcome something in order to help
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  someone else overcome something.
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  You can't be stuck in the same spot.
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  So what does that journey look like?
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  What's the work going to look like?
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  And I think the Gene Keys has done this amazing job of giving the conscious sun
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  gate the title of being your life's work.
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  The work you're going to have to do the most in your life on yourself is
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  going to be around your conscious sun.
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  Because if your conscious sun is living in the shadow, then your light, which
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  is what your conscious sun represents, the light you shine in this world will
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  be dim because it's in the shadow.
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  And then you're casting a shadow out, and not the light that you are trying to.
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  So your genius lies in all four of those gates.
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  It's in the conscious sun, the conscious earth, the unconscious
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  sun, and the unconscious earth.
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  But that conscious sun gate is the crux of all of it.
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  We start there for a reason.
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  It's the first stop on the train.
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  Why?
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  Because if that is in shadow, it's going to throw off all the rest of it.
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  It's the biggest energy in your chart.
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  It's the biggest representation of you.
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  And it's going to show you what your life's work is.
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  Now we often misinterpret that as being, this is my brand.
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  This is what I have to put out there.
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  You're missing something.
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  It's called your life's work because it is the work you are going to
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  have to do throughout your life.
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  This will make you an expert in this particular topic more than anything else.
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  It will naturally become the work that you put out naturally in your life.
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  If you've done the work.
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  If you haven't done the work, if you're just looking for a definition of that gate
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  and then you try to slap it on an offer.
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  My conscious sun gate is the gate of confusion.
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  Try that on for size.
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  When you're just looking for an answer and someone tells you that Conscious
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  Sun gate is going to be your brand.
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  And then you look at it and you say, it's the gate of confusion.
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  What?
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  Or maybe you have gate three, which is actually coming up right now.
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  Gate three, the gate of limitation.
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  My brand is limitation?
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  My brand is confusion?
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  It doesn't sound terribly empowering.
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  And that's where it started.
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  I was like, well, how's my brand the gate of confusion?
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  My brand is confusion?
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  No.
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  Then I looked at the city and the city is illumination.
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  Okay.
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  That one I can work with illumination.
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  What do I have to illuminate?
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  I have to do the work to start to understand how I help people.
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  I had to dive into, what does Gate 64 mean to me?
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  What has my journey been with confusion and imagination and illumination?
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  Now I have landed on the fact that I am here to illuminate a new way.
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  I'm here to shine a light and to help people see greater possibility.
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  But I had to see greater possibility for myself before I could slap that
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  on an offer or say that with any sort of confidence in a show like this.
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  Whether you're my person or not, and you're receiving that is a different
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  story, but I wouldn't have been able to say that before with real confidence
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  that resonated from me, where that came out as being like, yeah, I think she
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  actually can help people with that.
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  That is what I do.
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  Why?
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  Because that is my life's work.
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  But I have taken on that work.
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  I have done the work.
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  You cannot live and build a business around the potential of your life's
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  work if you have not done the work.
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  And that's where people get stuck.
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  So they do a reading and they get the answer and then they walk
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  away and they're like, why can't I fit this into my business?
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  I'm so confused.
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  I don't know how to do this.
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  It's the reason my program's a year.
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  I It's the reason that we nurture you through the transformational process
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  of forgetting who you've always been, that is not aligned with who you are.
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  Doing the work that is aligned with your design and becoming this newer, higher
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  version of yourself that was always there, but now we've chipped away and we
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  have opened up and unlocked those closed doors, those locked gates within you.
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  Now you can shine differently.
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  There are no more doors closed that are blocking your light.
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  Someone asks you a question about that work.
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  Somebody asks me about confusion.
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  I can talk to you about confusion.
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  I can give you a million ways to Sunday to get out of confusion.
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  I understand it better than anybody else, unless you've got that gate
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  and you've done the work too.
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  This is a key theme for me.
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  So if you need help getting out of confusion, if you need clarity, I am
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  confident I can help you get there.
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  And I am not rocked when someone comes in my world and they get confused.
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  Because, girl, I've been there.
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  But I also understand how to illuminate the way out of it.
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  That's the power of doing the work.
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  That's the power of going deep.
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  So if you're interested in going deep into this, and human design in your business
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  and go more into this topic, the strategic elements in your business, as well as
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  these energetic elements, and how to go into what I call the Authority Matrix,
• 18:36
  which are the eight areas that I look at the most when I'm looking at a chart.
• 18:40
  If you want to dive into that with me, please join us in
• 18:42
  the Authority Accelerator.
• 18:44
  We're going right now and you can join us, hop in, catch up on the replays.
• 18:48
  We give you time to do that.
• 18:49
  We don't have every single day jam packed.
• 18:51
  We give you time to do that over the weekend.
• 18:52
  You have time to catch up.
• 18:54
  Please join us.
• 18:55
  You will love it.
• 18:55
  I promise.
• 18:57
  And it's free.
• 18:57
  So there's very little risk involved.
• 18:59
  So if you wanna join us and register, please DM me on Instagram.
• 19:03
  I'm @NicoleLainoOfficial.
• 19:04
  DM me the word masterclass.
• 19:06
  If you just wanna go to the website and sign yourself up and not talk
• 19:09
  to me in the dms, that is fine too.
• 19:10
  Go to nicolelaino.com/masterclass and we'll take care of you there.
• 19:14
  So, thank you so much for being here.
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  I hope this helped you understand how you can illuminate your own journey
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  of stepping into your zone of genius.
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  So that you can speak with as much conviction and confidence as I
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  do about my ability to get people out of confusion and get them
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  clarity that they are looking for.
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  It's my specialty.
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  If you want a specialty like that, I hope that you join us there.
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  And I hope that this episode gave you a little taste and helped
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  illuminate a little bit of what that journey can look like.
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  So thank you for being here, making it all the way to the end of the episode with us.
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  I appreciate you.
• 19:43
  Remember in order to have an unshakeable business, you must
• 19:46
  first become an unshakeable human.
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  So thanks for letting us help you in becoming Unshakeable
• 19:52
  with Human Design, everybody.
• 19:53
  We'll see you next time.
• 19:55
  If you love this episode and you're a fan of the show, please show
• 19:58
  us the love on iTunes, Spotify, or wherever you're listening to
• 20:00
  the show and leave us a review.
• 20:02
  And if you'd like to connect with other entrepreneurs on their human
• 20:04
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 20:09
  Go to nicolelaino.
• 20:10
  me forward slash podcast links to join the group, book a human
• 20:14
  design reading with me, or access our free human design resources.
• 20:18
  We'll see you there.