Latest / The Foundr Podcast with Nathan Chan
449: Moving Beyond “That Brand on Instagram” with Jess Hatzis of frank body
Jess Hatzis is the co-founder of frank body, the world's leading coffee-based skincare company, and ad agency Willow & Blake. In 10 years, Jess has built frank body from “that brand on Instagram” to a global beauty brand with over 6 million customers. Learn the origins of the #frankeffect brand voice, starting a business with friends, and shifting from ecommerce to retail.
Listen to Nathan and Jess discuss:
Quitting her job and starting Willow & Blake with her best friend
Starting frank body as a case study
Creating the first-person #frankeffect brand voice
Does influencer marketing still…
The skinny
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