Latest / Do Music Differently / Let Your Plan B Support Plan A
Transcript
- 0:01Speaker 1: Reveal the rules. Rewrite your future on your own terms.
- 0:07Speaker 1: The conversation starts now. Welcome to Do Music Differently with
- 0:11Speaker 1: Heidselin on W4WN Radio. Hey, everybody. I am Heidselin, and
- 0:19Speaker 1: I am so excited to be with you here again.
- 0:24Speaker 1: We are talking about another rule. This one's near and
- 0:28Speaker 1: dear to my heart because... I've lived this one and
- 0:33Speaker 1: personally feel like I lost some good music years because
- 0:38Speaker 1: of this rule. But I have a special guest who
- 0:41Speaker 1: is going to walk us through to the other side
- 0:45Speaker 1: of this rule rewrite today. And the old rule that
- 0:50Speaker 1: we're going to be talking about today is if you're
- 0:53Speaker 1: going to work in the music industry, it means you're
- 0:56Speaker 1: going to struggle. You should accept that. It's not a
- 0:59Speaker 1: real or dependable career. So you need to live in
- 1:04Speaker 1: plan B and accept that success is nearly impossible. Gosh,
- 1:12Speaker 1: and like, I really did listen to this rule. When
- 1:17Speaker 1: I was 16, 17, 18, I'm trying to figure out
- 1:20Speaker 1: what I'm going to be when I grow up. And
- 1:23Speaker 1: I really, really just, I didn't want to accept it
- 1:26Speaker 1: because when I did, I was really depressed about it.
- 1:30Speaker 1: And I didn't want it to be that way. And
- 1:33Speaker 1: it doesn't have to be that way is what I
- 1:36Speaker 1: figured out. And that's also what our guest Landon has
- 1:41Speaker 1: figured out. Come on out here, Landon. Let's introduce you
- 1:45Speaker 1: to everybody.
- 1:46Speaker 2: Hi, how you doing? My name is Landon, aka Love
- 1:49Speaker 2: Song Land, or Landon Thomas. How y'all feeling?
- 1:53Speaker 1: Hey, I'm so glad you are here with me. We
- 1:58Speaker 1: didn't meet all that long ago and we are just
- 2:02Speaker 1: like a big, excited ball of energy with ideas of
- 2:08Speaker 1: ways that, well, we can create together. And more importantly,
- 2:13Speaker 1: that we can create some revenue streams together. Right?
- 2:16Speaker 2: Absolutely.
- 2:18Speaker 3: Like we're, we're definitely, um, I would say locked in
- 2:21Speaker 3: on multiple ideas, um, multiple ways that we can be
- 2:24Speaker 3: creative and expand our careers.
- 2:27Speaker 2: Um, and it's awesome.
- 2:28Speaker 3: Like the moment that we met, we were able to
- 2:30Speaker 3: come up with a bunch of ideas and brainstorm, and
- 2:32Speaker 3: it's been a bunch of, um, different ways that we
- 2:34Speaker 3: could flesh it out since then.
- 2:37Speaker 1: So we're kind of talking about, um, plan a versus
- 2:41Speaker 1: plan B today and, you know, whether or not you
- 2:45Speaker 1: should have this. And as a strategist, I am totally
- 2:49Speaker 1: behind having multiple plans. However, what I've noticed is. is
- 2:54Speaker 1: a lot of people don't always have the strategy behind
- 2:59Speaker 1: their plans. It's just, well, the plan is I'm going
- 3:02Speaker 1: to work this really boring 40 hour a week job
- 3:06Speaker 1: and that is going to pay my bills. And then
- 3:09Speaker 1: it also is going to suck the life out of me.
- 3:12Speaker 1: And I'm not going to have any time for my
- 3:13Speaker 1: music or creating. And it's just going to be kind
- 3:15Speaker 1: of kind of crazy. So we're going to talk more
- 3:19Speaker 1: about that experience coming up in this episode, your experience
- 3:23Speaker 1: with this. But before we get into that, I want
- 3:26Speaker 1: to hear more about your background and kind of what
- 3:30Speaker 1: you've been working on and what you've accomplished today.
- 3:33Speaker 2: All right. Absolutely.
- 3:34Speaker 3: So first thing first, I've been making music or singing
- 3:38Speaker 3: since I was four. I've been writing music since I
- 3:41Speaker 3: would say I was 12 years old. Recording it is
- 3:45Speaker 3: a whole different story because I started, you know, more
- 3:48Speaker 3: so when I was around 17.
- 3:50Speaker 2: I've been in a rock band. I've been with a
- 3:52Speaker 2: rap group.
- 3:54Speaker 3: I've been with multiple different layers of making music from
- 3:59Speaker 3: every band.
- 4:00Speaker 2: That you could think possible.
- 4:03Speaker 3: When I was doing so early, especially between 17 and 18,
- 4:08Speaker 3: I would perform a lot locally in Pittsburgh. And then
- 4:12Speaker 3: performing a lot locally in Pittsburgh allowed me to actually
- 4:15Speaker 3: get my music into a movie. Which at the time,
- 4:21Speaker 3: it was a fun thing that happened because the owner
- 4:25Speaker 3: of the bar that I was sitting at, he knew
- 4:27Speaker 3: the people that were making the movie. The movie went
- 4:31Speaker 3: on to actually win Sundance Film Festival that year. And
- 4:36Speaker 3: then they sold it to Fox Searchlight. So I got
- 4:38Speaker 3: some money from it, but I still get royalties from
- 4:40Speaker 3: it too. But it also helped in a lot of
- 4:43Speaker 3: different ways. Around that same year and me learning about this,
- 4:47Speaker 3: it allowed me to actually build an independent label structure
- 4:50Speaker 3: with Symphonic Distribution, which has been acting as my partner
- 4:54Speaker 3: for about the last, I.
- 4:56Speaker 2: Would say, decade now.
- 4:58Speaker 3: And at the time, I had a full time job
- 4:59Speaker 3: like I'm working at a call center this whole time,
- 5:03Speaker 3: 40 hours a week. Same thing, like you were saying,
- 5:07Speaker 3: you know, and then from there I would shift and
- 5:09Speaker 3: go straight to the studio or straight somewhere else. And
- 5:12Speaker 3: then I have a daughter, so I would go, you know,
- 5:16Speaker 3: take care of my daughter, then go to the studio,
- 5:18Speaker 3: go do a show, you know, have to have these
- 5:21Speaker 3: margin of rules that were set with work. But throughout that,
- 5:26Speaker 3: it allowed me to do a lot. It allowed me
- 5:28Speaker 3: to open up for acts that were, you know, that
- 5:30Speaker 3: I championed my whole life, like Jagged Edge, Genuine. It
- 5:34Speaker 3: allowed me to get in touch with engineers. It allowed
- 5:37Speaker 3: me to actually get in Vab magazine, which Quincy Jones
- 5:41Speaker 3: used to own Vab magazine, Apple Music, a bunch of
- 5:46Speaker 3: other things that I've been featuring on and hitting nearly
- 5:49Speaker 3: 2 million streams. I've had a, I would say in music,
- 5:53Speaker 3: I'm kind of like what they call a journeyman because
- 5:56Speaker 3: I've been through all different phases up to this point.
- 5:59Speaker 3: With one of my last things, getting my degree in
- 6:02Speaker 3: audio engineering and now working as an account manager at
- 6:04Speaker 3: a studio, which it is a day job, but it's
- 6:08Speaker 3: a fun day job because it's me doing creativity.
- 6:11Speaker 1: Well, that's right. And I mean, some people, they want
- 6:14Speaker 1: to all be like, okay, well, you can't make money
- 6:18Speaker 1: in music if you are just singing or just playing
- 6:22Speaker 1: drums or just playing guitar or, okay, I get that.
- 6:25Speaker 1: That makes sense to me. But I'm also going to
- 6:28Speaker 1: argue that nowadays you can't just work a 40 hour
- 6:32Speaker 1: a week job and not think about a side hustle
- 6:37Speaker 1: or part-time job or something like that. Everyone has to
- 6:42Speaker 1: have multiple income streams to make it work. So, you know, it's,
- 6:47Speaker 1: I was thinking about my strategy for what plan B
- 6:51Speaker 1: looks like to support my plan A, which is making
- 6:55Speaker 1: music and singing. Plan B is all of the other
- 7:00Speaker 1: stuff I like doing because I'm not completely one-sided like that.
- 7:03Speaker 1: I mean, I like to do a lot of, a
- 7:05Speaker 1: lot of other things besides just singing, make music. I
- 7:09Speaker 1: also like to go listen to music. I like to
- 7:12Speaker 1: talk to other musicians and you know, Making videos and
- 7:17Speaker 1: film and stuff is fun. So the more you start
- 7:21Speaker 1: going out and creating, I've found the more little projects
- 7:25Speaker 1: you get to experiment with and find out another aspect
- 7:29Speaker 1: of your personality that you're like, wow, I really love
- 7:33Speaker 1: spending time working on this kind of project. Exactly.
- 7:37Speaker 3: And also what you said, I want to even extend
- 7:39Speaker 3: a little bit further on like the 40 hour a week,
- 7:42Speaker 3: you might need a side hustle project. It's kind of
- 7:45Speaker 3: like we live in a time where you might not
- 7:48Speaker 3: even necessarily be able to get a good 40-hour-a-week job
- 7:51Speaker 3: that's paying. You might as well follow your dreams and go.
- 7:54Speaker 2: For what you want to go for.
- 7:55Speaker 3: Because within what we have, this climate, the economy, with technology,
- 8:00Speaker 3: the change is there. There's so many things that are possible,
- 8:03Speaker 3: but also so many things that can be a hindrance
- 8:06Speaker 3: at this particular point. So I would say you might
- 8:09Speaker 3: as well just go for it. You might as well
- 8:10Speaker 3: shoot for the stars at this point.
- 8:12Speaker 2: Because.
- 8:13Speaker 3: if you don't, and even if you like, if you're
- 8:16Speaker 3: comfortable working a job, a lot of times you will
- 8:19Speaker 3: always wonder what if, if you don't try, you know,
- 8:21Speaker 3: a lot of times it's, you know, that's the big thing.
- 8:24Speaker 3: That's the difference between people who actually make it successful
- 8:27Speaker 3: or find happiness is, Hey.
- 8:29Speaker 2: I tried, you know, I tried, I made the attempt.
- 8:32Speaker 2: I made the leap of faith.
- 8:34Speaker 3: And then if you, you know, no matter how it
- 8:36Speaker 3: works out, no matter where you land, I think we've
- 8:38Speaker 3: had this conversation before about, look, Failing forward is an
- 8:42Speaker 3: important part of what we do. It's an important part
- 8:45Speaker 3: of what everybody does, because if you're not able to
- 8:49Speaker 3: make those mistakes and kind of learn from them and
- 8:52Speaker 3: build or calculate, rebuild, restructure and try again or decide, hey,
- 8:57Speaker 3: I tried. This may not be for me, you know,
- 9:00Speaker 3: but you have to make the choice. You have to
- 9:02Speaker 3: experience it. If you never get the opportunity to experience it, then.
- 9:06Speaker 3: you'll never know what the possibilities are. So you're always
- 9:09Speaker 3: going to wonder, and that can end up being a
- 9:11Speaker 3: regret too. I would say my grandmother was a singer.
- 9:16Speaker 3: My mom is still a singer, a band singer.
- 9:19Speaker 2: She likes to make music.
- 9:20Speaker 3: She'll come down here at some point and come record
- 9:24Speaker 3: a song or do a video or something that she
- 9:26Speaker 3: wants to do because it's still her passion.
- 9:28Speaker 2: My mom is.
- 9:29Speaker 3: Like 62, and she still loves to do it. She'll
- 9:33Speaker 3: still go on stage and sing, especially if I invite her.
- 9:36Speaker 3: So it's wonderful to be able to see that happen,
- 9:40Speaker 3: but it's also like, hey, you're trying something. You're still
- 9:45Speaker 3: making the attempt. You're still able to get on stage.
- 9:47Speaker 3: It's just something that you love after all this time.
- 9:52Speaker 3: And a lot of people just kind of give up
- 9:54Speaker 3: on that. like I know so many people who are
- 9:55Speaker 3: just kind of like working a job that they dislike
- 9:59Speaker 3: all day and it's just what they have to do
- 10:02Speaker 3: and not focusing on trying to build anything else um
- 10:06Speaker 3: and I think it's important for you to try if
- 10:08Speaker 3: you never try you never fail or you never fall
- 10:12Speaker 3: then you never learn how it feels to get.
- 10:14Speaker 1: Up yeah and and You know, some of these things
- 10:18Speaker 1: we were talking about when we were having this conversation
- 10:21Speaker 1: about the word failure, you know, we're just brought up
- 10:25Speaker 1: that that's just a bad word. And then when things
- 10:29Speaker 1: don't go your way, well, that's the word that we
- 10:32Speaker 1: use for it. And even simply just leaving that connotation
- 10:39Speaker 1: in the way that we learned it to mean that
- 10:42Speaker 1: sometimes that'll keep people from trying at all because they're
- 10:46Speaker 1: so afraid of the big F. And what is that
- 10:51Speaker 1: going to mean when people see this happen? What are
- 10:54Speaker 1: they going to think about me? And what is that
- 10:57Speaker 1: going to mean for this career I'm trying to build
- 11:00Speaker 1: and things like that? When you were getting started and
- 11:05Speaker 1: building all this stuff, you had your full-time job and
- 11:07Speaker 1: you're doing all of this stuff besides. What helped you
- 11:11Speaker 1: get through those kind of thoughts?
- 11:14Speaker 2: So first off, I would say this. I want to
- 11:17Speaker 2: start with this.
- 11:18Speaker 3: Society itself is kind of a downer because society tells
- 11:23Speaker 3: you that you have to live a certain way. And
- 11:26Speaker 3: then you figure out in the long run that nobody
- 11:30Speaker 3: lives the way that society tries to dictate for them.
- 11:33Speaker 2: You know what I mean?
- 11:34Speaker 3: Um, like I haven't met one person in my life
- 11:38Speaker 3: who even has got the big job that, you know,
- 11:40Speaker 3: you're supposed to have that has.
- 11:42Speaker 2: Necessarily been happy with what they got. You know what
- 11:45Speaker 2: I mean? Um, and it's kind of the irony.
- 11:48Speaker 3: It's kind of a cruel irony because you start to
- 11:50Speaker 3: realize that you haven't drawn out that noise.
- 11:53Speaker 2: I think initially my big thing.
- 11:55Speaker 3: Was, um, I'm a rebel and, uh, you know, for, um,
- 12:00Speaker 3: lack of a better term where you can't tell me
- 12:02Speaker 3: I can't do something.
- 12:04Speaker 2: Don't tell me I can't.
- 12:06Speaker 3: Don't tell me I won't also, because at the end
- 12:10Speaker 3: of the day, I'm going to figure you'll figure out.
- 12:14Speaker 3: I have the balls. I'm going to make sure that
- 12:17Speaker 3: I figure out what I want to figure out. And
- 12:18Speaker 3: I'm going to prove you wrong. You know, that's the
- 12:21Speaker 3: reason why it was so easy for me to go
- 12:24Speaker 3: and hit these certain marks that other people couldn't hit
- 12:27Speaker 3: really quickly, especially in a town that is not known
- 12:30Speaker 3: for technology. doing anything as far as R & B music.
- 12:34Speaker 3: Like we've had maybe one big, maybe one or two
- 12:37Speaker 3: big successes come from my city, you know? Um, and
- 12:40Speaker 3: then they either plateaued at a certain point or they're
- 12:45Speaker 3: just no longer here. You know, um, it it's people
- 12:48Speaker 3: that I always say that are either hitting or forgotten. So, um,
- 12:52Speaker 3: For us, I think success, especially from Pittsburgh, it's kind
- 12:56Speaker 3: of like it's what they like to call blighted. You know,
- 12:59Speaker 3: they kind of taken they've taken it away from, you know,
- 13:04Speaker 3: most people are like blue collar workers, blue collar city.
- 13:07Speaker 3: So seeing somebody do something outside of that is kind
- 13:11Speaker 3: of like an impossibility, you know. And for me, I
- 13:15Speaker 3: like impossible. I like a challenge. Like I've always, even then,
- 13:18Speaker 3: like you can even ask my dating track record. Like
- 13:21Speaker 3: I like a challenge. Um, but for the most part
- 13:26Speaker 3: is for me, it's about being able to break these
- 13:29Speaker 3: barriers down. You know, um, I don't like living in
- 13:32Speaker 3: a certain bound. So, um, I would definitely say what
- 13:36Speaker 3: kept me gone is look, um, I am, I want
- 13:40Speaker 3: to make this happen and nobody could tell me how to,
- 13:43Speaker 3: how I should live and how, what I should do
- 13:45Speaker 3: and that I should stop, you know? Um, and that's
- 13:49Speaker 3: an important part of everybody's journey is look, um, I
- 13:53Speaker 3: can do this. I know I can do it. You
- 13:55Speaker 3: can't tell me I can't do it. So don't try
- 13:57Speaker 3: to tell me I can't do it. Cause I'm going
- 13:59Speaker 3: to do it anyway.
- 14:02Speaker 1: So how old were you when you, uh, got this
- 14:06Speaker 1: resolve and you were like, Hmm, I'm just doing it.
- 14:09Speaker 3: I would say, so I've been told since like the
- 14:12Speaker 3: ninth grade, like, like I remember matter of fact, probably
- 14:15Speaker 3: even earlier than that.
- 14:16Speaker 1: I remember.
- 14:17Speaker 2: Being singing in school. And, oh, so do you want
- 14:21Speaker 2: to be a singer? You know you're not going to
- 14:23Speaker 2: take it. And, like, you know what I mean?
- 14:25Speaker 3: Like, that would be something that... And it's weird to
- 14:27Speaker 3: say because it's like a teenager would say that.
- 14:29Speaker 2: Like, you know what I mean? As a teenager, a
- 14:31Speaker 2: teenager says that to another teenager. And it's like, huh. Like,
- 14:34Speaker 2: that's kind of fickle. Like, because it's like, where do
- 14:36Speaker 2: you think your life is going to go?
- 14:39Speaker 3: If that's the case, you know? Like, it's like, don't
- 14:42Speaker 3: limit the possibilities on what I can do because... You
- 14:45Speaker 3: don't know what my capabilities are. So even then, it
- 14:48Speaker 3: was just kind of like, I'm not hearing you. I
- 14:51Speaker 3: can do what I want to do in life, and
- 14:53Speaker 3: I'm going to make it.
- 14:54Speaker 2: You know what I mean?
- 14:56Speaker 3: I remember even then, being 18 and older, I remember
- 15:01Speaker 3: being in a relationship and somebody asking me what I
- 15:04Speaker 3: want to do in my life, even though I'm actively
- 15:06Speaker 3: singing and actively doing shows. It's clear what I want
- 15:09Speaker 3: to do in my life. And then I remember her
- 15:11Speaker 3: saying like, no, what, what do you like this? No,
- 15:14Speaker 3: what do you want to do? Like, it wasn't something
- 15:16Speaker 3: that was real. And it's like, I know what I
- 15:18Speaker 3: want to do. You don't like the answer. So why
- 15:20Speaker 3: are we having this discussion?
- 15:21Speaker 2: You know what I mean? Um, and I've had that
- 15:24Speaker 2: happen before.
- 15:25Speaker 3: Where, you know, dating, um, just in general friendships where
- 15:29Speaker 3: people are in music, but not really in music or
- 15:32Speaker 3: don't really want to be there, but they just kind
- 15:34Speaker 3: of like are there because they like it, but they
- 15:37Speaker 3: don't really believe in the possibility of what they could
- 15:40Speaker 3: get to, you know? And you start to realize like
- 15:43Speaker 3: even this late on where I'll do something that seems
- 15:47Speaker 3: impossible and everybody else will feel like it's fictional because
- 15:52Speaker 3: they never seen or thought it could actually happen.
- 15:55Speaker 2: So, you know, that result.
- 15:58Speaker 1: Not only could it not happen to them, but there's
- 16:00Speaker 1: no way somebody that I know in my circle of
- 16:03Speaker 1: influence could do something like that either. Exactly. That's like
- 16:06Speaker 1: the message that I get sometimes. Like, really, you guys, like,
- 16:10Speaker 1: don't you have any imagination? Yeah.
- 16:13Speaker 3: Nine times out of 10, they don't. You start to
- 16:15Speaker 3: realize a lot of people don't have imagination or really
- 16:19Speaker 3: not even just so much not imagination. They don't believe
- 16:22Speaker 3: in themselves enough. to reach their own goals. So no
- 16:25Speaker 3: way they're going to be.
- 16:28Speaker 1: And when you talk about belief, whatever you believe to
- 16:32Speaker 1: be true becomes a self-fulfilling prophecy.
- 16:37Speaker 2: Right.
- 16:37Speaker 1: And it's crazy how it works. Like, I'm just going
- 16:41Speaker 1: to say it again. Whatever you believe to be true
- 16:45Speaker 1: becomes a self-fulfilling prophecy. take that sentence and start looking
- 16:51Speaker 1: back at some of the things that you believed about
- 16:54Speaker 1: your life or what you could accomplish and see where
- 16:57Speaker 1: you're sitting now. And I've done that before. And I'm like, Oh,
- 17:03Speaker 1: that makes a hundred percent sense as to why I
- 17:07Speaker 1: am sitting right here right now and not off doing
- 17:11Speaker 1: all kinds of music stuff and recording in the studio.
- 17:14Speaker 1: And yes, I can see why it's my beliefs. A
- 17:18Speaker 1: lot of the time that have been holding me back. Okay.
- 17:22Speaker 1: So tell me, tell me more. Okay. So you, um,
- 17:26Speaker 1: are like talking to some people that now music is
- 17:31Speaker 1: for everybody. And I think there's different levels of music.
- 17:34Speaker 1: We've got your, your people that love listening. We've got
- 17:38Speaker 1: your listening and watching. You've got your people that are
- 17:41Speaker 1: hobbyists that like to participate, but like are, um, not
- 17:46Speaker 1: looking to spend all of their time surrounded by music.
- 17:50Speaker 1: And then we've got the people that are just completely passionate.
- 17:56Speaker 1: And if music was everything, that would be the best.
- 18:00Speaker 1: So I think you mentioned something really important there in
- 18:04Speaker 1: between the lines. You were talking to people about what
- 18:08Speaker 1: you wanted to do with music that were just maybe
- 18:10Speaker 1: the hobbyists or just the music listeners. But at the
- 18:15Speaker 1: time you probably weren't talking to the people that were
- 18:19Speaker 1: out doing the stuff, right?
- 18:21Speaker 2: Exactly.
- 18:21Speaker 3: Yeah. No, no. Because, um, you start to realize that
- 18:25Speaker 3: people who actually can do this stuff, um, will tell
- 18:29Speaker 3: you exactly how to do the stuff or exactly tell
- 18:31Speaker 3: you what you need to do to make yourself better.
- 18:34Speaker 3: Like I have, um, I have a friendship with this guy. Um,
- 18:37Speaker 3: his name is Maurice. Um, but Maurice, he worked on
- 18:41Speaker 3: one of my favorite movies ever, probably the first movie
- 18:44Speaker 3: that made me want to make a I didn't even
- 18:45Speaker 3: know this until I actually had a conversation with him,
- 18:47Speaker 3: but I sat down with him. But what I knew
- 18:50Speaker 3: him from was he was a part of this group
- 18:52Speaker 3: called Crave in my city. Now Crave was like the
- 18:55Speaker 3: only R & B act that I knew growing up
- 18:58Speaker 3: where it was like, I'd go listen to the radio
- 19:01Speaker 3: and then they had a record deal. They had all
- 19:03Speaker 3: these things and people knew who they were. And at
- 19:06Speaker 3: the time, whenever I figured out that they knew who
- 19:08Speaker 3: I was, I was shocked.
- 19:10Speaker 1: Right.
- 19:10Speaker 3: Um, and then one of the guys just came one
- 19:13Speaker 3: day and he sat at my dining room table with
- 19:16Speaker 3: me and we had a good conversation and you start
- 19:20Speaker 3: to realize like, yeah, like he may not be in
- 19:22Speaker 3: music anymore, but he's seen the success and he knows
- 19:26Speaker 3: how to get there in certain ways. So he'll still
- 19:29Speaker 3: call me, check on me, send me Instagram messages, um,
- 19:32Speaker 3: different things also, because like, you know, he's a friend
- 19:35Speaker 3: of mine. I consider him somebody who is a mentor.
- 19:39Speaker 3: And then the lead singer does the exact same thing.
- 19:41Speaker 3: Like now I know his daughter who I didn't know
- 19:44Speaker 3: his daughter was almost around or like closer, you know,
- 19:46Speaker 3: like I'm in the gap between near ages um, where
- 19:50Speaker 3: I'm like, I'm like his little brother, but would be
- 19:52Speaker 3: considered like still at the age where I could be
- 19:54Speaker 3: her big brother, which is like, you know, it's kind
- 19:57Speaker 3: of a weird thing, but it's, um, it's funny because
- 20:02Speaker 3: like talking to them, you start to realize like, you
- 20:04Speaker 3: could do this, like it's success in this. Isn't so
- 20:07Speaker 3: much of a will they or won't they or leave
- 20:11Speaker 3: fate by chance? You know, it is a tenacity thing,
- 20:16Speaker 3: you know? We were just talking, I saw Seth Rogen
- 20:19Speaker 3: talk about, I think it was dude who played Magneto.
- 20:23Speaker 3: It was like, nobody knew who he was till he
- 20:25Speaker 3: was 60, but he kept going and he was diligent
- 20:28Speaker 3: with it, you know? And now he's the Magneto that
- 20:31Speaker 3: everybody loves because he stayed diligent. He worked out his
- 20:36Speaker 3: craft and he perfected his craft in a way. And
- 20:40Speaker 3: a lot of people don't consider trying to do that
- 20:43Speaker 3: or trying to find their audience or thinking that, you know,
- 20:46Speaker 3: being so, there's so much that it happens due to
- 20:49Speaker 3: laziness and sheer, just not disbelief in oneself. You know,
- 20:56Speaker 3: like you said before, like it's, you are what you
- 20:58Speaker 3: call yourself.
- 20:59Speaker 2: You know what I mean? Words are spells.
- 21:02Speaker 3: We know that with music, because a lot of times
- 21:04Speaker 3: I can't tell you how many times when I wrote
- 21:07Speaker 3: a song from my imagination, and fleshed it out and
- 21:11Speaker 3: everything in my imagination appeared from that song or in reverse,
- 21:15Speaker 3: you know, you write based on life, but then it's like,
- 21:17Speaker 3: sometimes I put myself in an infinite loop because I'm
- 21:20Speaker 3: writing a song about this subject. And this is what
- 21:23Speaker 3: I'm going through at the moment, but also because I'm
- 21:26Speaker 3: speaking in words or spells, it's kind of like, I'm
- 21:29Speaker 3: bringing myself into exactly what I'm talking about, you know? Um,
- 21:35Speaker 3: which is like, again, why now, whenever I talk to you,
- 21:37Speaker 3: I talk to anybody, it's about more what we can do,
- 21:40Speaker 3: the possibilities of what we can do, what can happen, um,
- 21:43Speaker 3: what we.
- 21:44Speaker 2: Could build here.
- 21:45Speaker 3: Um, let's build it, um, more so positivity because you
- 21:49Speaker 3: start to realize, look, the more I talk negative about situations, um,
- 21:53Speaker 3: the less likely it is to happen. The more I go, look,
- 21:57Speaker 3: I'm going to get it regardless. I'm going to figure
- 21:59Speaker 3: this out. Um, regardless of what happens, I'm going to
- 22:03Speaker 3: be okay. You know, even if you have a down moment,
- 22:06Speaker 3: it's about figuring out a way to I'm not going
- 22:10Speaker 3: to I am not going.
- 22:12Speaker 2: To end my journey here with my mouth. You know
- 22:15Speaker 2: what I mean?
- 22:16Speaker 3: Or I'm not going to downsize what I'm doing to
- 22:20Speaker 3: make anybody else feel better because they're not trying to
- 22:23Speaker 3: do it. You know, a lot of people don't or
- 22:26Speaker 3: won't believe in what you're doing.
- 22:28Speaker 2: And that's OK.
- 22:29Speaker 3: Because everybody has their own journey. Everybody has their own
- 22:34Speaker 3: life and what they're trying to build. But it doesn't
- 22:36Speaker 3: necessarily mean that that's your journey and your life. I
- 22:40Speaker 3: always thought, look, I can't base what I'm going to
- 22:44Speaker 3: be off of what you're not.
- 22:46Speaker 2: You know what I mean? What you eat doesn't make
- 22:48Speaker 2: me shit. I'm sorry. Excuse my language. But that's the truth.
- 22:53Speaker 3: It doesn't do whatever somebody else calls themselves, whatever they believe,
- 22:58Speaker 3: that's them. It has nothing to do with, you know,
- 23:01Speaker 3: that is their own personal issue. And you start to
- 23:03Speaker 3: realize that, look, perception is their perception. My perception is math.
- 23:08Speaker 3: I don't share the same outlook on life as somebody else.
- 23:12Speaker 3: So why should I bother or care what they think
- 23:16Speaker 3: when I've proven to myself a thousand times that I've
- 23:19Speaker 3: seen glimpses of major success more than enough? You know,
- 23:24Speaker 3: I've seen glimpses and validation that I belong here. So
- 23:28Speaker 3: why would I believe anybody else in what I'm doing
- 23:30Speaker 3: when I know that I can do this? Because I've
- 23:33Speaker 3: done certain things, like, you know, the proof keeps coming
- 23:36Speaker 3: up in my life. You know, anytime that I would
- 23:39Speaker 3: have been ready to give up, something happens and it's like, oh,
- 23:43Speaker 3: you're really good at this and you could do this.
- 23:45Speaker 3: So I take it as a positive. I think me
- 23:48Speaker 3: and you were talking the other day about, yeah, like
- 23:50Speaker 3: failing forward and manifesting these things in your life about
- 23:53Speaker 3: what you wanted to do. And I told you like, look,
- 23:55Speaker 3: everything I said that I wanted to do or accomplish
- 23:58Speaker 3: in a certain type of way, it starts to present
- 24:01Speaker 3: itself in opportunities.
- 24:02Speaker 2: It might not be the most ideal.
- 24:04Speaker 3: Time, but it's being able to figure out how I'm
- 24:07Speaker 3: going to get there and preparing for it, even if
- 24:11Speaker 3: it takes a little bit of exhaustion.
- 24:13Speaker 2: Because some of this stuff is exhausting to get there.
- 24:16Speaker 1: Well, there's no doubt that there's a lot of work
- 24:18Speaker 1: involved in everything that you've been working on up to
- 24:22Speaker 1: this point.
- 24:23Speaker 2: Right.
- 24:24Speaker 1: And- What we're talking about here on Do Music Differently
- 24:28Speaker 1: is exactly what you were saying, that everyone is different.
- 24:34Speaker 1: So why should you follow someone else's strategy? Yes, maybe
- 24:38Speaker 1: it worked for them. Yes, there is a pattern maybe
- 24:41Speaker 1: that makes sense. But does it make sense for you?
- 24:45Speaker 1: And this is the kind of stuff that we're breaking
- 24:48Speaker 1: down in this podcast today. We are going to take
- 24:53Speaker 1: a really quick break, but when we come back, we
- 24:56Speaker 1: are going to be wrapping up this rule rewrite. You
- 25:01Speaker 1: are listening to Do Music Differently on W4WN Radio. Is
- 25:09Speaker 1: your music career feeling unsustainable? Join Heidsel and Coaching and
- 25:12Speaker 1: Music Legacy International for the Root Cause Challenge and resolve
- 25:16Speaker 1: your challenges from the roots. Every second Tuesday at 7 p.m. Eastern.
- 25:21Speaker 1: Register at heidselandcoaching.com slash rcc-events. You're listening to Do Music
- 25:32Speaker 1: Differently on W4WN Radio. Alright everybody, today we're talking about
- 25:41Speaker 1: a rule that is especially for all of you out
- 25:44Speaker 1: there that are musicians, that have that music spark in
- 25:48Speaker 1: your heart. You are never going to put music down.
- 25:51Speaker 1: You have that tenacity, but you know what? That 40
- 25:55Speaker 1: hour a week job is not making you happy. It's
- 25:59Speaker 1: taking away from your music projects. It might be paying
- 26:03Speaker 1: the bills right now, but it might not even be
- 26:05Speaker 1: doing that. So if you're feeling me on this, what
- 26:09Speaker 1: we're trying to get you to open your mind up
- 26:12Speaker 1: to see, to believe a little bit more in yourself
- 26:15Speaker 1: is that you have a lot of talents and skills
- 26:18Speaker 1: that you've picked up over the years while you've been
- 26:21Speaker 1: working that plan B job. And this might be your
- 26:27Speaker 1: wake up call message right now to start thinking about
- 26:32Speaker 1: what small steps you can start taking to flip it,
- 26:37Speaker 1: What if you could only work, you were working like
- 26:39Speaker 1: 20 hours a week at like your paid hourly job,
- 26:44Speaker 1: but you were working 40 hours a week on music projects.
- 26:47Speaker 1: Like what if you could just sweep it, sweep it,
- 26:51Speaker 1: switch it? Like, wouldn't that even be better? Or what if,
- 26:55Speaker 1: what if one day you could work four days a
- 26:57Speaker 1: week instead of five days a week and have that
- 27:00Speaker 1: one day a week to do music? It's not all
- 27:02Speaker 1: about like, Jumping into a music career. It's something that
- 27:06Speaker 1: you build over time. And Landon is a great example
- 27:10Speaker 1: of how you had that 40 hour a week job.
- 27:13Speaker 1: And then you started just picking away at what is
- 27:19Speaker 1: the next step? What is the next step for me
- 27:21Speaker 1: to get there? And you had just a tremendous amount
- 27:25Speaker 1: of accomplishments, even with children. And, and family and all
- 27:30Speaker 1: of the other stuff that you were doing that, not
- 27:32Speaker 1: even music stuff outside of work. So, um, I want
- 27:37Speaker 1: to hear more about, so you decided to go back
- 27:39Speaker 1: to school, which is another argument. Like some people are like,
- 27:42Speaker 1: you have to go to school for stuff. Why don't
- 27:44Speaker 1: you go into school for music stuff? So what, what
- 27:47Speaker 1: made you decide that this was going to be something
- 27:49Speaker 1: that was going to benefit your strategy for where you
- 27:52Speaker 1: wanted to go?
- 27:53Speaker 3: So, um, I would say process of being able to
- 27:57Speaker 3: work and productivity. um, in Pittsburgh, I had my own engineer.
- 28:01Speaker 3: I decided to move to Jacksonville because of my daughter.
- 28:03Speaker 3: And I also needed to be more self-sufficient in my
- 28:06Speaker 3: own music and be able to record myself. Um, which
- 28:10Speaker 3: honestly has kind of been working out great. I just
- 28:12Speaker 3: did two features, um, within the past few weeks that
- 28:16Speaker 3: were asked of me to do. So I was able
- 28:17Speaker 3: to just go in there and do it how I
- 28:19Speaker 3: want to, but also it's been a network.
- 28:23Speaker 2: It's been a benefit and a blessing or so.
- 28:26Speaker 3: Um, but, um, The initial thought was, look, I want
- 28:30Speaker 3: to be able to record at home, right? Or record
- 28:33Speaker 3: anywhere else that I want to record or be able
- 28:36Speaker 3: to go to a studio and record myself and know
- 28:38Speaker 3: what I'm talking about. Because you'll go in, a lot
- 28:41Speaker 3: of times you think you know what the engineer does.
- 28:44Speaker 3: You have no clue what the engineer does. It's funny
- 28:51Speaker 3: because I always thought like, look, I'm going in there.
- 28:54Speaker 3: He's doing this off VABs. And that's just kind of
- 28:58Speaker 3: like how we're maneuvering. But then you start to realize
- 29:00Speaker 3: even then two things. One, an engineer's job is really difficult.
- 29:05Speaker 3: One that knows what they're doing. One that knows the
- 29:07Speaker 3: quality of sound, how to actually produce sound. And one
- 29:10Speaker 3: who knows how to work with these objects and within
- 29:14Speaker 3: the realm, build and be professional.
- 29:16Speaker 2: That is a hard job to do. Number two.
- 29:19Speaker 3: Most engineers that you probably know, especially ones that didn't
- 29:22Speaker 3: go to school, are not good engineers. And not saying that,
- 29:27Speaker 3: you know, not to downsize or down talk anybody, but
- 29:30Speaker 3: you start to realize like, hey, there is a there's
- 29:33Speaker 3: a protocol for how to do this, how to send
- 29:35Speaker 3: your files, what you're sending your files for, how you're maneuvering.
- 29:39Speaker 3: how you are actually using and putting your music out.
- 29:43Speaker 3: There's a protocol for mixing, mastering, taking time, clearing a space.
- 29:48Speaker 3: It is a science because there is a science behind it.
- 29:52Speaker 3: There's a science behind doing it and knowing the space
- 29:55Speaker 3: where your voice should be in music or music. In
- 29:58Speaker 3: other forms of art, like if we're doing a podcast
- 30:01Speaker 3: or if we are doing a service for somebody else
- 30:05Speaker 3: or if we're doing a movie, there is an engineer
- 30:08Speaker 3: protocol for how you're moving and how it's supposed to work.
- 30:12Speaker 3: And that's basically what I needed to learn in the
- 30:16Speaker 3: first place and how I wanted to actually build and grow.
- 30:19Speaker 2: Because I always thought that, hey, I could do this.
- 30:22Speaker 3: More so as I started growing and learning, I realized
- 30:24Speaker 3: it was a science and I hated science in school.
- 30:27Speaker 3: But it's a fun thing to learn and a fun
- 30:31Speaker 3: way to grow. And now that I know it, I
- 30:34Speaker 3: respect the craft of it. I'm actually engineering my own
- 30:37Speaker 3: stuff too. But it transferred me into being able to
- 30:40Speaker 3: account manage a studio and finding opportunities to build other
- 30:44Speaker 3: things and finding opportunities to educate.
- 30:47Speaker 2: And, you know, it came at a right time.
- 30:50Speaker 3: It more so was more like the opportunity to do
- 30:53Speaker 3: it and the clear head to actually focus on it.
- 30:56Speaker 1: Mm-hmm. Well, and there was another hard step in there,
- 31:00Speaker 1: and I don't know if people caught it, but you
- 31:02Speaker 1: moved to Jacksonville like two years ago, you said? So
- 31:07Speaker 1: you're starting over like completely in a new city. Yeah, exactly.
- 31:12Speaker 1: So were you going to school then, or did you
- 31:15Speaker 1: have the degree and then you moved to Jacksonville?
- 31:17Speaker 3: So no, I wasn't going to school in Pittsburgh. I
- 31:21Speaker 3: actually got the degree... starting to live down here. I
- 31:25Speaker 3: started school, I would say that June, as I got
- 31:29Speaker 3: down here and got my degree, which, yeah, I didn't
- 31:33Speaker 3: have it at first. And moving here was kind of
- 31:37Speaker 3: on a whim. But me being there and learning is
- 31:41Speaker 3: one thing. And it was able to, you know, basically,
- 31:44Speaker 3: as I moved down here, I was able to get
- 31:46Speaker 3: a job doing engineering for a thing called Say It
- 31:48Speaker 3: With Music 2. So Both things went hand in hand
- 31:51Speaker 3: and were allowing me to learn on the fly and
- 31:55Speaker 3: basically grow.
- 31:56Speaker 2: Before that, I was just singing and songwriting.
- 31:59Speaker 1: Now, this is what I'm talking about here. This plan
- 32:02Speaker 1: B totally supports plan A, like perfect description of this, right?
- 32:08Speaker 1: So Landon is also a master networker, which I cannot
- 32:14Speaker 1: say this enough. What they say is it's all in
- 32:18Speaker 1: who you know. Okay, great. That's great. How do I
- 32:21Speaker 1: know the people was always the question that I would
- 32:24Speaker 1: ask next. Right. You are a great example of how
- 32:28Speaker 1: do you know the people. So you've got this degree
- 32:32Speaker 1: now and then... All of a sudden, you're in a studio.
- 32:38Speaker 1: How did that work? Because some people don't even know
- 32:40Speaker 1: how to get to the degree to know I'm working
- 32:43Speaker 1: in a studio. So how does that work?
- 32:45Speaker 3: So I used my Google. That's pretty much it. That's
- 32:50Speaker 3: pretty much what I did.
- 32:51Speaker 2: I used my.
- 32:52Speaker 3: Google where I went to Google and I started looking
- 32:56Speaker 3: up studios in the area.
- 32:57Speaker 2: What studios are around? What studios can I work in?
- 33:00Speaker 3: What studios actually work with what I'm doing or what
- 33:03Speaker 3: genre I'm actually maneuvering with? I got one call first,
- 33:08Speaker 3: but they made folk music and they were like not
- 33:11Speaker 3: really interested in having an R & B engineer. And
- 33:14Speaker 3: so they tried to refer me to somebody else. But
- 33:18Speaker 3: through that reference, I didn't actually get and work with
- 33:22Speaker 3: that reference. I just started to push through and look,
- 33:26Speaker 3: I'm not getting the response I want from these guys.
- 33:28Speaker 3: So I'm going to call around and actually see what
- 33:30Speaker 3: other studios I could go to.
- 33:33Speaker 2: I ended up landing on this one called the Duval Suite.
- 33:36Speaker 3: And the owner, Mac, he contacted me back like, hey, man,
- 33:40Speaker 3: can I send him like my portfolio? I built a
- 33:42Speaker 3: portfolio and it was my first portfolio I ever built
- 33:46Speaker 3: at the time.
- 33:48Speaker 2: But when I built my portfolio, he saw it. He
- 33:51Speaker 2: saw what I was doing with music. He liked it.
- 33:53Speaker 3: He was like, hey, you know, come meet me and
- 33:56Speaker 3: then we could talk and figure this out. And I
- 34:00Speaker 3: think upon meeting us, like upon us meeting, like we
- 34:03Speaker 3: had like a mutual kinship, you know, a mutual friendship.
- 34:06Speaker 3: I came dressed nice. Normally, even then, like, you know,
- 34:10Speaker 3: like I'll come dressed nice, but sometimes I'll come like
- 34:13Speaker 3: I'll come in athletic, you know, like I'm just leaving
- 34:15Speaker 3: the gym or I'm going to the gym. So it's like, look,
- 34:17Speaker 3: I'm not getting too dressed up. But basically, I've learned
- 34:21Speaker 3: even then to come as you are, you know, come transparent,
- 34:25Speaker 3: know what you know. Tell them what you're trying to
- 34:27Speaker 3: learn and what you're looking to do. And we had
- 34:30Speaker 3: a great conversation. And through that great conversation, he's like, look,
- 34:34Speaker 3: he brought me to the space. We met at the
- 34:37Speaker 3: space that wasn't a studio yet, but he was building
- 34:39Speaker 3: a new studio. And he's like, look, I'm building this.
- 34:42Speaker 3: We're going to start a new studio here. I want
- 34:45Speaker 3: to start to work with you here. So every time
- 34:48Speaker 3: that I went over there, anytime he called me, I
- 34:50Speaker 3: just showed up. Um, he would call me, you know,
- 34:52Speaker 3: to see if I would participate in helping for something.
- 34:55Speaker 2: It's like, look, I'm on my way.
- 34:57Speaker 3: Um, and he, you know, we helped build the studio
- 34:59Speaker 3: where I was helping put up the boards and the
- 35:01Speaker 3: panels and do certain things, you know? And, um, basically
- 35:06Speaker 3: because I showed up as myself and any room that
- 35:09Speaker 3: I show up in, I try to show up as
- 35:10Speaker 3: transparent as possible.
- 35:11Speaker 2: It's like, then it's like, oh, you got.
- 35:12Speaker 3: To meet this guy because this guy knows something or
- 35:15Speaker 3: this guy is really diligent on building, you know? And,
- 35:20Speaker 3: Through that relationship, I was able to build a lot
- 35:22Speaker 3: of opportunities where I met one of his friends, this
- 35:25Speaker 3: guy named Ashai, where we we started. They had these
- 35:29Speaker 3: production meetings at this place called Bold Bean. I wouldn't
- 35:32Speaker 3: have known about that.
- 35:33Speaker 1: Right.
- 35:34Speaker 3: But through us meeting and through us all connecting the dots,
- 35:37Speaker 3: we ended up building the production session at the studio.
- 35:40Speaker 3: You know, that was our first proof of concept and
- 35:43Speaker 3: one of the first things that we built to let people.
- 35:45Speaker 2: Know, hey, we have a studio here.
- 35:47Speaker 3: You guys should come out and come see us and
- 35:49Speaker 3: work with us. And, you know, and, you know, basically
- 35:54Speaker 3: from that point on, it's just like me learning and
- 35:58Speaker 3: building connections with people in a way where I'm coming in,
- 36:02Speaker 3: I'm coming as myself.
- 36:04Speaker 2: I'm showing up.
- 36:05Speaker 3: If I'm, if most of the time I'm just doing
- 36:07Speaker 3: my Google, you know, what do I need? How do
- 36:10Speaker 3: I get to this point A to point B? And
- 36:13Speaker 3: You learn in school real quick how to research and
- 36:16Speaker 3: how to vet and cite your sources. I think that's
- 36:20Speaker 3: the one thing that really helped me well. And it's
- 36:23Speaker 3: not something I learned in college. That is something I
- 36:25Speaker 3: learned in the sixth grade that I never lost. But
- 36:28Speaker 3: it's something that you learn and something that you continuously
- 36:31Speaker 3: build on and learn like, look, I need to have
- 36:34Speaker 3: a legitimate source or let me find legitimate sources or
- 36:37Speaker 3: where I can work in this area. And me being
- 36:41Speaker 3: able to do the research has worked and benefited me greatly.
- 36:45Speaker 1: And you've also been discovering some other projects that you
- 36:49Speaker 1: had no idea that you were going to be good
- 36:52Speaker 1: at or that you were going to like doing. And
- 36:55Speaker 1: so I just want to bring some attention to the
- 36:58Speaker 1: EPKs that you've been making for artists.
- 37:01Speaker 2: Super cool.
- 37:03Speaker 1: Yeah. So how did like doodling around with all of
- 37:07Speaker 1: the digital, other fun online tools for marketing artists and
- 37:12Speaker 1: helping artists out that way. How did that all happen?
- 37:15Speaker 3: So with Symphonic, whenever I started with Symphonic, like I said,
- 37:19Speaker 3: I started about 2014, 2015. So Apple Music didn't even
- 37:23Speaker 3: exist yet. But I remember before that I was with,
- 37:27Speaker 3: especially artists will know when I say the name immediately, artists,
- 37:31Speaker 3: every artist goes, oh, I remember them. I remember starting
- 37:35Speaker 3: out with Reverb Nation.
- 37:37Speaker 1: Yes.
- 37:38Speaker 2: See, yeah.
- 37:40Speaker 3: So Reverb Nation was like, you know, you'd have your
- 37:42Speaker 3: countdown in your city.
- 37:43Speaker 2: You see who's number one, who's number 10.
- 37:45Speaker 1: I was number one sometimes.
- 37:48Speaker 2: I was, I think I was number one for like
- 37:49Speaker 2: a week. And then I went and shot back up
- 37:52Speaker 2: to like 265.
- 37:54Speaker 3: But even then it was like, it was such a
- 37:56Speaker 3: weird thing because they, at the time they had a
- 37:58Speaker 3: back subscription where you could get it for free. But
- 38:01Speaker 3: if you buy the subscription to Reverb Nation, you could, um,
- 38:05Speaker 3: They would distribute your music everywhere. Like at the time
- 38:09Speaker 3: it was literally three or four places like Google Play,
- 38:13Speaker 3: Rhapsody at the time was the biggest streaming platform in
- 38:16Speaker 3: the world.
- 38:17Speaker 2: Rhapsody, it was Google Play.
- 38:19Speaker 3: And then I think right after that.
- 38:22Speaker 2: Beats 1.
- 38:23Speaker 3: Beats 1 was like the predecessor to like Apple Music
- 38:27Speaker 3: at the time.
- 38:28Speaker 2: But before that, all you had was iTunes. All you
- 38:31Speaker 2: had was people.
- 38:31Speaker 3: Going and buying your, you know, One by one, they
- 38:36Speaker 3: may download it. But then I remember when I was
- 38:41Speaker 3: working my first job at a high school, still at
- 38:44Speaker 3: this point, I was going to college. But I was also,
- 38:47Speaker 3: even though I completed college, I was a college dropout
- 38:50Speaker 3: for certain things, too. But I remember going and working
- 38:53Speaker 3: at the hospital and having an app. that you could
- 38:57Speaker 3: download a full mobile app, where if you had Android,
- 39:01Speaker 3: you would download a Landon Thomas app and have access
- 39:04Speaker 3: to my whole catalog before streaming services were there.
- 39:07Speaker 2: And my friend at work being like, look, you see
- 39:10Speaker 2: what this dude is doing? He got a full app.
- 39:12Speaker 3: And it was because I had a paid subscription. So
- 39:15Speaker 3: I figured out, look, how do I do this? And
- 39:17Speaker 3: I was always exploring and working these models. But From
- 39:20Speaker 3: that point, whenever I got with Symphonic and I started
- 39:23Speaker 3: to realize a lot of things that they could do,
- 39:26Speaker 3: I got curious, you know, about the six week rollout plans.
- 39:30Speaker 2: What does that mean? Why do we need a six week?
- 39:33Speaker 3: So it kind of like basically it it it put
- 39:37Speaker 3: me on a year like I wouldn't even say a year,
- 39:40Speaker 3: a decade long rabbit hole.
- 39:42Speaker 1: Yeah.
- 39:43Speaker 3: Oh, I need to, instead of just going in and
- 39:46Speaker 3: using the basic function of things, I need to figure
- 39:49Speaker 3: out and play with every system that I know and
- 39:52Speaker 3: figure out what exactly it can do and the strength
- 39:55Speaker 3: of the tool. I had Linktree and I figured out
- 40:00Speaker 3: what Linktree can do, but same thing I got tired
- 40:03Speaker 3: of with ReverbNation. I got tired of with Linktree. I
- 40:07Speaker 3: do not want to pay a subscription to for something
- 40:10Speaker 3: that is gatekeeping things that I know I can do
- 40:13Speaker 3: a little.
- 40:13Speaker 2: Bit better, right?
- 40:15Speaker 3: So I pretty much like I found how to code,
- 40:19Speaker 3: learned Codex and started to figure out how.
- 40:22Speaker 2: To steer code.
- 40:23Speaker 3: And it led me up to building my website. Now,
- 40:27Speaker 3: if you look at my website, most people look at
- 40:29Speaker 3: my website for like a blueprint of what can be
- 40:31Speaker 3: done because people were saying like, you know, it's how.
- 40:34Speaker 2: Did you do that?
- 40:34Speaker 3: You build your own video game on your website. You
- 40:37Speaker 3: have so many cool features like, Like, I want that,
- 40:40Speaker 3: you know? But that started with me just sitting there
- 40:44Speaker 3: and looking like, look, I can navigate this. I want
- 40:47Speaker 3: this to be better than what it is. And I
- 40:50Speaker 3: know I can make this be better than anything that
- 40:53Speaker 3: you can do online.
- 40:55Speaker 1: What's your website, by the way, for everyone who's just
- 40:58Speaker 1: listening and can't see us?
- 41:00Speaker 2: So that is www.lovesongland.com. That's L-A-U-V, song, land, L-A-N.com.
- 41:08Speaker 1: You know, it's the cute kind of love. Right. Cute. Right.
- 41:15Speaker 1: That's awesome. Awesome. And I am very excited because like
- 41:20Speaker 1: you were talking about earlier about speaking things into existence,
- 41:24Speaker 1: when you go out and you start meeting new people
- 41:28Speaker 1: and you just talk about your ideas, it's amazing how
- 41:32Speaker 1: quickly things can come together. So you and I met
- 41:35Speaker 1: and I said, Hey, I'd like to see Jacksonville be
- 41:39Speaker 1: a music city where everybody comes on vacation to enjoy
- 41:43Speaker 1: all of the amazing artists that we have here in Jacksonville.
- 41:47Speaker 1: And you were like, tell me more. And as we
- 41:51Speaker 1: kept talking, it turned out that we had ideas that overlapped.
- 41:55Speaker 1: And there were things that I'm good at. And there
- 41:59Speaker 1: are things that I'm not good at, but you are
- 42:02Speaker 1: good at. And we have just been, for the last
- 42:06Speaker 1: probably eight, last month or so, we have been putting
- 42:10Speaker 1: together something very special for Jacksonville. We're not really ready
- 42:15Speaker 1: to announce it yet, but I just wanted to put
- 42:17Speaker 1: a little teaser out there. We're working on some cool stuff,
- 42:22Speaker 1: ways for musicians to come network together, ways for musicians
- 42:27Speaker 1: to be able to find each other, ways for them
- 42:30Speaker 1: to get some services. Oh, you have a guest.
- 42:34Speaker 2: Yes. Hi, Anthony. Okay, now he's shy and he just
- 42:38Speaker 2: ran away.
- 42:39Speaker 1: Now he's shy.
- 42:41Speaker 2: Well, actually, he didn't run away. He just kind of
- 42:43Speaker 2: tilted over.
- 42:43Speaker 1: Okay, well, that can happen to some people, you know,
- 42:47Speaker 1: stage fright.
- 42:48Speaker 2: Right.
- 42:51Speaker 1: To wrap up this episode, Landon is a great example
- 42:55Speaker 1: of someone who went with the have a plan B
- 43:00Speaker 1: method to build his plan A music career. He did
- 43:04Speaker 1: not let plan B take over. Instead, he kept doing
- 43:10Speaker 1: small things consistently over and over again with a strategy
- 43:15Speaker 1: that now the tables are starting to turn. And now
- 43:20Speaker 1: you are doing more music stuff than you're doing, well,
- 43:24Speaker 1: other stuff. And the other stuff that you're doing is
- 43:27Speaker 1: stuff that you found out that you really, really like
- 43:29Speaker 1: to create. So how cool of a story is that?
- 43:33Speaker 2: Yeah. Yeah, no, it's it's been a blast.
- 43:38Speaker 3: And it's always one of those things where I feel
- 43:40Speaker 3: like as we learn, it's amazing to be able to
- 43:43Speaker 3: grow and to be able to find ways to actually
- 43:45Speaker 3: navigate what we're doing, you know, and meeting you has
- 43:49Speaker 3: been awesome because now it's like possibilities are endless, like
- 43:52Speaker 3: especially moving to Jacksonville, because, like I said, Pittsburgh is
- 43:55Speaker 3: a blue collar city. is one that, you know, eventually
- 43:58Speaker 3: I want to double back and build like a better
- 44:00Speaker 3: industry with there too. Even though we have some things,
- 44:03Speaker 3: but also being down here and being able to create
- 44:06Speaker 3: is a beautiful thing.
- 44:08Speaker 2: Yeah. And he wants me to show you this.
- 44:11Speaker 1: Oh, wow. Look at that creation.
- 44:14Speaker 2: Right.
- 44:15Speaker 3: So this is another thing, example, if you want to
- 44:17Speaker 3: build it, you can build it.
- 44:20Speaker 1: And you know what else you're a great example of?
- 44:24Speaker 1: Family's got to be involved in it. You know, it's
- 44:27Speaker 1: got to be part of the plan. It's got to
- 44:29Speaker 1: be part of the strategy. So how does that all
- 44:31Speaker 1: fit for you guys out there thinking about how you're
- 44:35Speaker 1: going to build your music career? Because what we talked
- 44:39Speaker 1: about today is that if you can believe in the
- 44:43Speaker 1: things that you want to do, if you can believe
- 44:47Speaker 1: that you can do it, don't worry about what all
- 44:50Speaker 1: the other voices are saying. Build your strategy around the
- 44:53Speaker 1: things that you want to experience in your music career,
- 44:57Speaker 1: and then go out and do those things. Exactly.
- 45:03Speaker 2: Exactly.
- 45:05Speaker 1: All right. This has been awesome. Landon, I want to
- 45:09Speaker 1: thank you so much for being my guest here today.
- 45:13Speaker 1: And thank you also to your little co-host for joining
- 45:17Speaker 1: us with his amazing creations.
- 45:22Speaker 3: Yeah, Minecraft thing that is falling apart in my hand.
- 45:27Speaker 1: Well, I guess you're going to have some project to
- 45:29Speaker 1: work on once we get done here.
- 45:31Speaker 2: Oh, yeah, absolutely.
- 45:35Speaker 1: So for everyone out there, keep thinking about the rules
- 45:40Speaker 1: that you're living by. Is this something that still serves you?
- 45:44Speaker 1: Is this something that's going to help your strategy? What
- 45:47Speaker 1: rule are you ready to rewrite? Do Music Differently on
- 45:53Speaker 1: W4WN Radio. Your next breakthrough could begin with one new rule.
- 45:58Speaker 1: Scan the QR code or visit heightsalinecoaching.com slash let's chat
- 46:04Speaker 1: and tell me what rule are you ready to rewrite?