Latest / Ecommerce Playbook: Numbers, Struggles & Growth
2025 Guide to Profitable META Media Buying
Meta’s ad platform has changed—again. In this episode, we break down the exact strategies we’re using at Common Thread Collective to drive profitable growth for ecommerce brands in 2025.
You’ll learn:
Why cost caps alone won’t cut it anymore
How we’re adapting bidding strategies to Meta’s new algorithm
The role of creative diversification in targeting & scale
How to use attribution windows (like 1-day view) without losing your shirt
The importance of incrementality and media measurement
What we’re doing right now to unlock growth in high AOV accounts
Whether you’re running Meta ads for a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.