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Growing up in the age of social media: The new rules of influence and engagement
How has growing up online shaped the next generation of marketers—and how are they rewriting the rules of social media and influencer strategy?
In this episode, PMW News Reporter Reem Makari speaks with Olivia Tutton, Senior Campaign Director at The Goat Agency, and Sophie Somers, Director of Paid Social at Journey Further. The duo discuss how their digital upbringing gives them a distinct edge in navigating shifting platforms, cultural trends, and influencer dynamics.
From TikTok uncertainty and the resurgence of platforms like Facebook and Snapchat, to the rise of influencer-led communities…
The skinny
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