Ep. 2641 Italian Wine in Boston: Consumers, Distribution Landscape & Social Media — with Brittany Tangora IWA | Masterclass US Wine Market
Welcome to Episode 2641 of the Italian Wine Podcast. In this episode, Juliana Colangelo speaks with certified sommelier Brittany Tangora, based in Boston, about the position of Italian wine in the Boston market and the evolving role of digital platforms influencing consumer behavior.
Key Takeaways:
Italian wines in the Boston market – An overview of how Italian wines perform in Boston, including consumer preferences, the role of distributors, and which styles resonate most with local drinkers.
Social media and wine buying behavior – How digital platforms influence consumer discovery…
The skinny
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