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How Atlassian Built a Billion Dollar Company Without Salespeople
In this episode, we explore how Atlassian, founded in 2002 by Mike Cannon-Brookes and Scott Farquhar, grew from a Sydney garage to a $50 billion company without a traditional sales team. We break down their product-led growth strategy: free trials, viral adoption among developers, and a self-serve model that eliminated the need for sales reps. We discuss the key numbers—how a $10 product for small teams turned into enterprise deals worth millions, and why the company maintained zero salespeople for its first decade. Plus, we look at how this approach is influencing SaaS companies today…
The skinny
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