Latest / Omni Talk Retail / Walmart's "Store of the Future": Evolution or Revolution?
Transcript
- 0:00Walmart
- 0:00has
- 0:00debuted
- 0:01a
- 0:01new
- 0:01store
- 0:01of
- 0:01the
- 0:02future
- 0:02down
- 0:02in
- 0:02Texas.
- 0:03According
- 0:03to
- 0:03Chain
- 0:04Storage,
- 0:04the
- 0:05new
- 0:05Supercenter
- 0:05is
- 0:06located
- 0:06in
- 0:06Cypress,
- 0:07Texas
- 0:07which
- 0:08is
- 0:08both
- 0:08its
- 0:08first
- 0:09ground
- 0:09up
- 0:09Supercenter
- 0:10in
- 0:10four
- 0:10years
- 0:10and
- 0:11the
- 0:11first
- 0:11new
- 0:12construction
- 0:12of
- 0:13store
- 0:13of
- 0:13the
- 0:13of
- 0:14a
- 0:14store
- 0:14of
- 0:14the
- 0:14Future
- 0:15in
- 0:15the
- 0:15U.S.
- 0:16walmart
- 0:16plans
- 0:17to
- 0:17build
- 0:17or
- 0:17convert
- 0:17more
- 0:18than
- 0:18150
- 0:19stores
- 0:19to
- 0:19this
- 0:19new
- 0:20superstore
- 0:20model
- 0:20over
- 0:21the
- 0:21next
- 0:21several
- 0:21years.
- 0:22Highlights
- 0:23of
- 0:23this
- 0:23new
- 0:23store
- 0:23include
- 0:24a
- 0:24full
- 0:24service
- 0:24fuel
- 0:25station
- 0:25with
- 0:25eight
- 0:25pumps
- 0:26serving
- 0:26serving
- 0:26up
- 0:26to
- 0:2716
- 0:27vehicles
- 0:28a
- 0:28modern
- 0:28pharmacy
- 0:29with
- 0:29a
- 0:29health
- 0:29service
- 0:30room
- 0:30and
- 0:30drive
- 0:30thru
- 0:31a
- 0:31refreshed
- 0:32vision
- 0:32center
- 0:32offering
- 0:33expanded
- 0:34services
- 0:34elevated
- 0:35departments
- 0:35in
- 0:36fashion,
- 0:36baby,
- 0:37home
- 0:37and
- 0:37pets
- 0:38an
- 0:38ability
- 0:38for
- 0:39customers
- 0:39to
- 0:39use
- 0:39the
- 0:39Walmart
- 0:40app
- 0:40to
- 0:40engage
- 0:40with
- 0:40the
- 0:40store
- 0:41including
- 0:41scheduling,
- 0:41TV
- 0:42mounting,
- 0:42enhancing
- 0:43registries
- 0:44or
- 0:44booking
- 0:44tire
- 0:45installations.
- 0:46Something
- 0:46I
- 0:46love
- 0:46to
- 0:47do
- 0:47Storewide
- 0:48digital
- 0:48shelf
- 0:48labels
- 0:49and
- 0:49updated
- 0:49Walmart
- 0:50branding
- 0:50and
- 0:50QR
- 0:51codes
- 0:51throughout
- 0:51the
- 0:51store
- 0:52to
- 0:52unlock
- 0:53digital
- 0:53tools,
- 0:54resources
- 0:54and
- 0:54instant
- 0:55access
- 0:55to
- 0:56an
- 0:56expanded
- 0:57assortment.
- 0:58Ben,
- 0:59how
- 0:59much
- 0:59are
- 0:59you
- 1:00buying
- 1:00into
- 1:01Walmart's
- 1:01new
- 1:02store
- 1:02of
- 1:03the
- 1:03future
- 1:03moniker
- 1:04moniker
- 1:05for
- 1:06this
- 1:06new
- 1:06Texas
- 1:07installation
- 1:09Oh.
- 1:09Man,
- 1:10I
- 1:10wish
- 1:10that
- 1:10was
- 1:10open
- 1:10a
- 1:11month
- 1:11ago.
- 1:12So
- 1:12I
- 1:13went
- 1:13after
- 1:14spring
- 1:14I
- 1:15went
- 1:15down
- 1:15to
- 1:15Texas,
- 1:16spent
- 1:17some
- 1:17time
- 1:17with
- 1:17retail
- 1:18partners.
- 1:18We
- 1:19did
- 1:19we
- 1:19shot
- 1:19some
- 1:19videos
- 1:20for
- 1:20our
- 1:20kind
- 1:21of
- 1:21grocery
- 1:21shop,
- 1:22an
- 1:22inside
- 1:22grocery
- 1:23shop
- 1:23series
- 1:23that
- 1:23we
- 1:23do
- 1:24doing
- 1:24so
- 1:24I'd
- 1:25have
- 1:25loved
- 1:25to
- 1:25have
- 1:25seen
- 1:25it
- 1:25in
- 1:26the
- 1:26flesh
- 1:27I
- 1:27guess.
- 1:28What
- 1:29thoughts
- 1:29on
- 1:29this?
- 1:29Number
- 1:30one,
- 1:31I'm
- 1:31amazed.
- 1:31It's
- 1:32the
- 1:32first
- 1:32new
- 1:32ground
- 1:33up
- 1:33supercenter
- 1:33for
- 1:33four
- 1:34years
- 1:35that
- 1:35took
- 1:35me
- 1:35back
- 1:36but
- 1:37the
- 1:38recent
- 1:38remodel
- 1:39supercenters
- 1:39that
- 1:40I've
- 1:40been
- 1:40in
- 1:40are
- 1:41really
- 1:41good
- 1:41stores.
- 1:41They're
- 1:42operationally,
- 1:43they're
- 1:43really
- 1:44well
- 1:44run,
- 1:45really
- 1:45consistent,
- 1:46strong
- 1:46operational
- 1:47standards.
- 1:48What
- 1:49we've
- 1:49seen
- 1:49is
- 1:49the
- 1:49increased
- 1:50connection
- 1:50of
- 1:51linking
- 1:51those
- 1:51digital
- 1:52journeys
- 1:53from
- 1:54in
- 1:54home
- 1:55to
- 1:55in
- 1:55store
- 1:56that
- 1:56SAMs
- 1:57are
- 1:57doing
- 1:57and
- 1:58they're
- 1:58probably
- 1:58a
- 1:58little
- 1:58bit
- 1:59further
- 1:59along
- 1:59the
- 1:59journey
- 1:59with
- 2:00what
- 2:00they've
- 2:00done
- 2:00in
- 2:01Grapevine.
- 2:01So
- 2:02that's
- 2:02really
- 2:02strong,
- 2:03you
- 2:03know,
- 2:03QR
- 2:04codes
- 2:04to
- 2:04unlock
- 2:05expanded
- 2:05assortments,
- 2:06getting
- 2:06people
- 2:07to
- 2:07drive
- 2:07in
- 2:07the
- 2:07app
- 2:08so
- 2:08you've
- 2:08got
- 2:08more
- 2:08app
- 2:08usage
- 2:09and
- 2:09then
- 2:09you
- 2:09can
- 2:09drive
- 2:09media
- 2:10sales
- 2:10for
- 2:10the
- 2:10app,
- 2:11you
- 2:11can
- 2:11drive
- 2:11Walmart
- 2:12plus
- 2:12et
- 2:12cetera.
- 2:12So
- 2:13all
- 2:14makes
- 2:14sense.
- 2:14You've
- 2:15then
- 2:15got
- 2:15the
- 2:15efficiency
- 2:16bit.
- 2:18It's
- 2:18one
- 2:18of
- 2:18our
- 2:18big
- 2:19themes
- 2:19at
- 2:19the
- 2:19moment
- 2:19is
- 2:19is
- 2:20driving
- 2:20efficiency
- 2:21and
- 2:21engagement
- 2:21and
- 2:21the
- 2:22connection
- 2:22between
- 2:22the
- 2:22two.
- 2:22So
- 2:23again
- 2:23there's
- 2:23a
- 2:23lot
- 2:23here
- 2:24they're
- 2:24talking
- 2:24about
- 2:25continued
- 2:25Rol
- 2:26a
- 2:26digital
- 2:26shelf
- 2:26edge
- 2:27labels
- 2:28that
- 2:28we
- 2:28talked
- 2:28about
- 2:28before.
- 2:29So
- 2:30there's
- 2:30a
- 2:30lot
- 2:30that
- 2:31is
- 2:31positive
- 2:32I
- 2:32think,
- 2:33I
- 2:33think
- 2:33probably
- 2:33the
- 2:33interesting
- 2:34thing
- 2:34is,
- 2:36is
- 2:36this
- 2:36the
- 2:36store
- 2:36of
- 2:37the
- 2:37future
- 2:37concept?
- 2:38I
- 2:38mean,
- 2:39you
- 2:39guys
- 2:40run
- 2:40futurelabs,
- 2:41you're
- 2:41better
- 2:41at
- 2:41this
- 2:41than
- 2:41I
- 2:42am.
- 2:42For
- 2:42me,
- 2:43no,
- 2:44this
- 2:45is
- 2:45a
- 2:45store
- 2:45of
- 2:45now.
- 2:46So
- 2:46this
- 2:46is
- 2:47a
- 2:47really
- 2:48good
- 2:48execution
- 2:49of
- 2:49what
- 2:50retail
- 2:50looks
- 2:50like.
- 2:50And
- 2:51I
- 2:51think
- 2:51the
- 2:51watch
- 2:52out
- 2:52for
- 2:52me
- 2:52is
- 2:52if
- 2:52you've
- 2:52got,
- 2:53if
- 2:54there's
- 2:54other
- 2:54retailers
- 2:55who
- 2:55are
- 2:55looking
- 2:55at
- 2:55this
- 2:55thinking
- 2:56that
- 2:56this
- 2:56is
- 2:56sort
- 2:56of
- 2:57the
- 2:57future,
- 2:57then
- 2:57they're
- 2:57behind
- 2:58this
- 2:58is
- 2:58store
- 2:59of
- 2:59now.
- 2:59And
- 3:00there's
- 3:00other
- 3:00things
- 3:00going
- 3:01on
- 3:01elsewhere
- 3:01in
- 3:01the
- 3:01Walmart
- 3:02estate.
- 3:02To
- 3:02show
- 3:02you
- 3:02what
- 3:03some
- 3:03of
- 3:03the
- 3:03things
- 3:03in
- 3:03the
- 3:03future
- 3:04might
- 3:04be.
- 3:05I
- 3:05agree.
- 3:06This
- 3:06is
- 3:06the
- 3:06problem
- 3:06with
- 3:06the
- 3:06term
- 3:07and
- 3:07I
- 3:07don't
- 3:07know
- 3:07if
- 3:07Walmart's
- 3:08using
- 3:08this
- 3:08term
- 3:08or
- 3:09if
- 3:09the
- 3:09media
- 3:09is
- 3:09using
- 3:10this
- 3:10term,
- 3:10which
- 3:10is
- 3:11why
- 3:11we
- 3:11do
- 3:11what
- 3:11we
- 3:11do,
- 3:12which
- 3:12is
- 3:12this,
- 3:13this
- 3:13is
- 3:13not
- 3:13a
- 3:13store
- 3:14of
- 3:14the
- 3:14future.
- 3:14It's
- 3:14the
- 3:14proto,
- 3:15it's
- 3:15essentially
- 3:16the
- 3:16prototype
- 3:16of
- 3:16the
- 3:16future.
- 3:17Right,
- 3:17and
- 3:17that's
- 3:17what
- 3:17you're
- 3:18saying
- 3:18you're
- 3:18thinking
- 3:18too.
- 3:18I
- 3:19can
- 3:19tell
- 3:19by
- 3:19the
- 3:19way
- 3:19you're
- 3:19nodding
- 3:20your
- 3:20head.
- 3:20It's
- 3:20like,
- 3:21you
- 3:21know,
- 3:21it's
- 3:21not,
- 3:21it's
- 3:22not
- 3:22even
- 3:22that
- 3:22futuristic.
- 3:23It's,
- 3:23you
- 3:24know,
- 3:24compared
- 3:24to
- 3:24what
- 3:24we
- 3:24saw
- 3:24in
- 3:25Canada,
- 3:25which
- 3:25was
- 3:25much
- 3:26more
- 3:26futuristic.
- 3:26But
- 3:26even
- 3:27that
- 3:27is
- 3:27kind
- 3:27of
- 3:27a
- 3:27prototype
- 3:28of
- 3:28the
- 3:28future
- 3:29design.
- 3:29It,
- 3:29it
- 3:30just
- 3:30seems
- 3:30like
- 3:30a
- 3:30pragmatic,
- 3:31you
- 3:32know,
- 3:32incremental
- 3:33evolution
- 3:33versus
- 3:34like
- 3:34a
- 3:34revolutionary
- 3:35store
- 3:35of
- 3:35the
- 3:36future
- 3:36idea.
- 3:36At
- 3:36least
- 3:37that's
- 3:37my
- 3:37take.
- 3:37And
- 3:37what
- 3:37do
- 3:37you
- 3:38think?
- 3:38Do
- 3:38you,
- 3:38are
- 3:38we
- 3:38gonna
- 3:38agree
- 3:38on
- 3:39this
- 3:39one?
- 3:39Are
- 3:39we
- 3:39gonna,
- 3:40yeah.
- 3:40Are
- 3:41we
- 3:41gonna
- 3:41start
- 3:41off
- 3:42salty?
- 3:43I
- 3:43don't
- 3:44like
- 3:44that
- 3:44I
- 3:44get
- 3:44called
- 3:45salty
- 3:45for
- 3:45just
- 3:46disagreeing.
- 3:46I
- 3:47said
- 3:47we
- 3:47are
- 3:47gonna
- 3:47start
- 3:48off
- 3:48salty.
- 3:48Okay,
- 3:49so
- 3:49you,
- 3:49I
- 3:49said
- 3:50we.
- 3:50I,
- 3:50I
- 3:51think,
- 3:51I
- 3:51think
- 3:51you
- 3:51guys
- 3:51are
- 3:52right.
- 3:52I
- 3:52just,
- 3:53it's
- 3:53just
- 3:53this
- 3:53is
- 3:54the
- 3:54new,
- 3:55new
- 3:55format
- 3:55stores
- 3:56for
- 3:56Walmart.
- 3:57I,
- 3:58I
- 3:58think
- 3:59there's,
- 3:59especially
- 4:00at
- 4:00this
- 4:00Texas
- 4:01location,
- 4:01it
- 4:02sounds
- 4:02like
- 4:02they're
- 4:03just
- 4:03setting
- 4:03up
- 4:04a
- 4:04store
- 4:05that
- 4:05will
- 4:05better
- 4:06allow
- 4:07Walmart
- 4:07to
- 4:07compete
- 4:08and
- 4:08to
- 4:09position
- 4:09itself,
- 4:09especially
- 4:10in
- 4:10Texas,
- 4:10with
- 4:10major
- 4:11competitors
- 4:11in
- 4:11the
- 4:12same
- 4:12demographic.
- 4:12Like,
- 4:13like
- 4:13H
- 4:13E
- 4:13B.
- 4:14I
- 4:14mean
- 4:14they're
- 4:15making
- 4:15their
- 4:15own
- 4:15tortillas
- 4:16in
- 4:16store.
- 4:16They
- 4:17have
- 4:17a
- 4:17highly
- 4:17curated
- 4:18bakery.
- 4:18Like
- 4:19maybe
- 4:20we'll
- 4:20see
- 4:20more
- 4:20grab
- 4:20and
- 4:21go
- 4:21food
- 4:21in
- 4:21this
- 4:21store
- 4:22that
- 4:22really
- 4:23allows
- 4:24Walmart
- 4:24to
- 4:24be
- 4:24in
- 4:25that
- 4:25same
- 4:25consideration
- 4:26set
- 4:26that
- 4:26you're
- 4:26getting
- 4:27from
- 4:27other
- 4:28major
- 4:28players
- 4:29in
- 4:29that
- 4:29Texas
- 4:30market.
- 4:30And
- 4:31I
- 4:31think
- 4:31if
- 4:31this
- 4:31was
- 4:31a
- 4:31true
- 4:32store
- 4:32of
- 4:32the
- 4:32future
- 4:32in
- 4:33the
- 4:33sense
- 4:33that
- 4:33Chris,
- 4:33you
- 4:34and
- 4:34I
- 4:34learned
- 4:34when
- 4:34we
- 4:34were
- 4:35building
- 4:35Target,
- 4:35store
- 4:35of
- 4:36the
- 4:36future,
- 4:36it's
- 4:36like
- 4:37there's
- 4:37gotta
- 4:38Be
- 4:38more
- 4:39that's
- 4:39in,
- 4:40in
- 4:40test
- 4:41mode
- 4:41than
- 4:41there
- 4:42is
- 4:42like
- 4:42live
- 4:43in
- 4:43the
- 4:43physical
- 4:43store.
- 4:44This
- 4:44to
- 4:44me
- 4:44is
- 4:45that
- 4:45concept
- 4:45that
- 4:45is
- 4:46just
- 4:46new,
- 4:47you
- 4:48know,
- 4:48the
- 4:48new
- 4:48format
- 4:49for
- 4:49Walmart.
- 4:50If
- 4:50it
- 4:50was
- 4:50a
- 4:51store
- 4:51of
- 4:51the
- 4:51future,
- 4:51I
- 4:52would
- 4:52expect
- 4:52to
- 4:52see
- 4:52a
- 4:53lot
- 4:53more
- 4:53tests,
- 4:54like
- 4:54small
- 4:54scale
- 4:54tests
- 4:55going
- 4:55on
- 4:55than
- 4:55what
- 4:56we're
- 4:56seeing
- 4:56in
- 4:56the
- 4:56store
- 4:57and
- 4:57more
- 4:58on
- 4:58the
- 4:58side
- 4:58of
- 4:59consumer
- 4:59facing
- 5:00technology,
- 5:00associate
- 5:01facing
- 5:01technology,
- 5:02supply
- 5:03chain
- 5:03technology
- 5:04than
- 5:04what
- 5:04we're
- 5:04hearing
- 5:05about
- 5:05specifically
- 5:06in
- 5:06this
- 5:06format.
- 5:07Yeah,
- 5:08100%.
- 5:08100%
- 5:09to
- 5:09be
- 5:09more
- 5:09concept
- 5:10work
- 5:10in
- 5:10terms
- 5:11of
- 5:12different
- 5:12things
- 5:12that
- 5:12they're
- 5:12trying
- 5:13to
- 5:13see
- 5:13if
- 5:13they
- 5:14can
- 5:14change
- 5:14the
- 5:15operating
- 5:15dynamics
- 5:15of
- 5:16the
- 5:16business
- 5:16model
- 5:16itself
- 5:17to
- 5:17squeeze
- 5:17more,
- 5:18you
- 5:18know,
- 5:18profit
- 5:18and
- 5:19sales
- 5:19out
- 5:19of,
- 5:19out
- 5:20of
- 5:20the
- 5:20operation.
- 5:21So
- 5:21yeah,
- 5:21100%.
- 5:22And
- 5:22that's
- 5:22the
- 5:22other
- 5:22thing
- 5:22too.
- 5:23I
- 5:23imagine
- 5:23they're
- 5:23doing
- 5:24all
- 5:24kinds
- 5:24of
- 5:24things
- 5:24with
- 5:25employee
- 5:25tools
- 5:25and
- 5:26technologies,
- 5:26you
- 5:26know.
- 5:27Right.
- 5:27But
- 5:27they're
- 5:27probably
- 5:27doing
- 5:28that
- 5:28across
- 5:28the
- 5:28chain
- 5:28already
- 5:29and
- 5:29they've
- 5:29probably
- 5:29talked
- 5:29about
- 5:30that
- 5:30a
- 5:30little
- 5:30bit,
- 5:30but
- 5:30I
- 5:30surprised
- 5:31that
- 5:31that
- 5:31wasn't
- 5:31more
- 5:32pronounced
- 5:33in
- 5:33the
- 5:33announcement,
- 5:34so
- 5:34to
- 5:34speak.
- 5:35Right,
- 5:35yeah,
- 5:35it's
- 5:35something
- 5:35that
- 5:36they
- 5:36talked
- 5:36about
- 5:36at
- 5:36Shop
- 5:37Talk.
- 5:37So
- 5:38Cedric
- 5:38Clark's
- 5:38interview,
- 5:39the
- 5:39evp
- 5:40and
- 5:40talked
- 5:41about
- 5:41the
- 5:41store
- 5:42app
- 5:42that
- 5:42they're
- 5:42using
- 5:43and
- 5:43how
- 5:43they're
- 5:44unlocking
- 5:44efficiencies.
- 5:45So
- 5:45yeah,
- 5:46I
- 5:46think
- 5:46we
- 5:46know
- 5:46it's
- 5:47happening.
- 5:47And
- 5:48I
- 5:48think,
- 5:48look,
- 5:48it's.
- 5:49The
- 5:49supercenter
- 5:50format
- 5:50is
- 5:50such
- 5:51a
- 5:51solid
- 5:51format,
- 5:51you
- 5:51would
- 5:52not
- 5:52want
- 5:52to
- 5:52be
- 5:52competing
- 5:53against
- 5:53that
- 5:53store.
- 5:54I
- 5:55think
- 5:55it's
- 5:55just
- 5:56not
- 5:56a
- 5:56futuristic
- 5:58concept
- 5:59bringing
- 5:59new
- 6:00things
- 6:00we
- 6:00haven't
- 6:00seen
- 6:00before.
- 6:01Rather,
- 6:01it's
- 6:01the
- 6:01latest
- 6:02iteration
- 6:02of
- 6:02lots
- 6:03of
- 6:03really
- 6:03good
- 6:04things
- 6:04that
- 6:04they're
- 6:04putting
- 6:04together
- 6:05into
- 6:05one
- 6:05space.
- 6:06Yeah,
- 6:06it's
- 6:07a
- 6:07Walmart
- 6:07makeover.
- 6:08I
- 6:08mean,
- 6:08it
- 6:08really
- 6:08is.
- 6:09That's
- 6:09what,
- 6:09when
- 6:09you,
- 6:10when
- 6:10you
- 6:10look
- 6:10at
- 6:10it,
- 6:10it's
- 6:11like,
- 6:11oh,
- 6:11Walmart's
- 6:12had
- 6:12this
- 6:12glow
- 6:12up
- 6:12and
- 6:13this
- 6:13is
- 6:14a
- 6:14new
- 6:14store.
- 6:14We're
- 6:14gonna,
- 6:15we're
- 6:15attracting
- 6:15a
- 6:16new
- 6:16demographic.
- 6:16We're
- 6:17gonna
- 6:17show
- 6:17them
- 6:17that
- 6:18experience
- 6:18when
- 6:18they
- 6:19step
- 6:19foot
- 6:19into
- 6:19the
- 6:20box
- 6:20versus
- 6:20just,
- 6:21you
- 6:21know,
- 6:21what
- 6:21their
- 6:22previous
- 6:23preconceived
- 6:24notions
- 6:24were
- 6:24of
- 6:24a
- 6:24Walmart
- 6:25store.
- 6:26Yeah,
- 6:26right.
- 6:26Meanwhile,
- 6:27I
- 6:27walked
- 6:27into
- 6:27my
- 6:28local
- 6:28Target
- 6:28yesterday
- 6:29and
- 6:29like
- 6:29I've,
- 6:30I've
- 6:30got
- 6:30pallets
- 6:31down
- 6:31every
- 6:31aisle
- 6:32and
- 6:33there's
- 6:33like
- 6:34floral
- 6:35forests.
- 6:35As
- 6:35I
- 6:35enter
- 6:36the
- 6:36store,
- 6:36I'm
- 6:37like,
- 6:37what
- 6:37the
- 6:37heck
- 6:37is
- 6:37going
- 6:38on
- 6:38here?
- 6:38This
- 6:38looks
- 6:39really
- 6:39different.
- 6:39But
- 6:39anyway.