Eleven Hands at a Campfire - and What They Tell Us About the RV Market

RV Podcast - Stories From The Road · Jun 22, 2026 · 16m

The RV industry is chasing the wrong generation. While manufacturers court 30-somethings with outdoor TVs and influencer campaigns, the buyers who are actually writing checks right now look nothing like the people in the ads.

Last week I sat around a campfire in Hocking Hills, Ohio with 88 members of our RVCommunity. I asked how many had bought a new RV in the past year. Eleven hands went up. A 12th would have, but he was out on a six-mile hike. He was turning 70.

That tells you everything the sales charts do not.

In this episode we dig into who is really driving the RV market right now, what…