How do you trust content if it’s coming from AI? | Jesse Bourgeault-Trickey, Global Deployment Manager, Happeo

Straight To Voicemail · Dec 30, 2025 · 6m · transcript

Anyone can scale up and produce content, but gaining market trust can make or break your brand’s success. Today, AI is shaping how content is created, published, and distributed at scale, and many brands are prioritizing efficiency without stopping to ask what it costs…putting their credibility at risk. The real danger is publishing faster than you can verify. AI can surface information, but it cannot validate accuracy or insight, which raises a critical question: who is accountable for what gets published? As AI becomes woven into everyday workflows, the future of content depends on whether…