Part 1 - 130 Years of Community, Coffee, and CARE: Lessons in Thriving Local Banking

Banking On Business 2 · Feb 26, 2026 · 28m

Some banks chase profits; Horicon Bank builds legacies.

Erik Waisanen and Becki Schimpf sit down with Horicon Bank’s Chairman & CEO Fred F. Schwertfeger, President Fred C. Schwertfeger, and Strategic Financial Analyst Solanki for a deep dive into 130 years of community banking, resilience, and forward-thinking leadership. Fred shares powerful family anecdotes, pivotal milestones, and timeless values that continue to shape both the bank and the region it serves.

From surviving industry upheavals and economic downturns to expanding into the Milwaukee area, Horicon Bank’s story is one of…