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Target’s Value Play Is Paying Off | Durham News
Target’s shopper experience overhaul is paying off—with a 5.3% sales jump, 3.8% higher comparable sales, and 3.6% more foot traffic. Driven by aggressive pricing on thousands of items and a smarter mix of style, quality, and affordability, categories like food, beauty, and “Fun 101” are booming. After years of empty shelves and poor service, Target’s leadership is confident their strategy is working, fueled by momentum from Q1. Upcoming moves include beauty studios in hundreds of stores, home goods updates for kids, and continued focus on back-to-school deals. While still refining its…
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