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小判鮫営業は真の海外営業ではない

What does it really mean to work in an international market? In this episode, I reflect on my experience in overseas sales and explain why working abroad is not necessarily the same as selling to a foreign market. Many professionals serve Japanese companies overseas while remaining inside a familiar business environment. True international business begins when local customers choose your products or services without relying on Japanese networks. I explore the difference between serving an existing market and creating demand in a new one, and why understanding who actually pays for your value…

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