Latest / Searching for Mana with Lloyd Wahed
Yoni Assia, Founder & CEO of eToro | Gen Z, Crypto, and the $100 Trillion Wealth Shift
In this episode of Searching for Mana – On Location, Malak sits down with Yoni Assia, Founder and CEO of eToro, to explore how online trading has evolved from phone brokers and desktop platforms to mobile-first, crypto-native investing. Recorded live at the Milken Institute's Middle East & Africa Summit in Abu Dhabi, Yoni shares how eToro pioneered social and copy trading, introduced Bitcoin to European brokerage clients as early as 2013, and helped shape the tokenisation conversation alongside early crypto innovators. He reflects on the generational wealth transfer set to move over $100…
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