SBP 198: The Ads That Shouldn't Have Worked. With Terry O'Reilly

Sleeping Barber - A Marketing Podcast · May 12, 2026 · 52m

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There is a commercial in this episode that the president of Fibreglass tried to kill on a Thursday. By Sunday he had changed his mind, when his minister grabbed his arm and told him the pink panther ads were the funniest thing in advertising.

That campaign went on to capture 70 percent of the Canadian insulation market.

Every story Terry O'Reilly tells in this conversation is a campaign like that.

A group of nuns who lost their habits and got an ad on the ceiling of a Sault Ste. Marie city bus. A Maine brewery that launched by promising never to mention its own name again…