Latest / Bitcoin for Financial Services Podcast / The Fix Every Financial Advisor Needs

Transcript

The Fix Every Financial Advisor Needs · Bitcoin for Financial Services Podcast

• 0:00
  I think cold outreach is getting less and less successful, and it turns those cold leads into slightly warmer leads.
• 0:08
  And then once they start to reach out to you, that turns them into a smoking hot lead.
• 0:13
  And basically all you got to do is just be the same person that you were on camera when you were recording the videos,
• 0:19
  which if you're being authentic, it's not a problem.
• 0:23
  So I think it just makes the close rate better.
• 0:26
  and makes your ability to charge a little bit more.
• 0:31
  It makes a little bit, you know,
• 0:32
  help your business just grow more
• 0:35
  because you're getting more demand.
• 0:36
  I mean, the flywheel effect of it
• 0:39
  at the end of the day, personal branding is huge.
• 0:42
  Bitcoin is a currency on the internet.
• 0:45
  If you don't trust any other currency,
• 0:46
  this is where you go.
• 0:47
  It's going to outperform everything.
• 0:49
  Bitcoin can eventually be worthless.
• 0:50
  Every day is a good day to buy Bitcoin.
• 0:53
  Bitcoin reached its highest price to date.
• 0:55
  Bitcoin hitting a new high.
• 0:56
  It really has reached escape velocity.
• 0:58
  There is no second best.
• 0:59
  Who cares about Bitcoin?
• 1:01
  It's the only secure database that's ever been invented.
• 1:03
  Antisocial.
• 1:04
  Bitcoin is the real deal.
• 1:06
  Stupid.
• 1:07
  Everything is bullish for Bitcoin.
• 1:09
  Immoral.
• 1:10
  It's going up forever, Laura.
• 1:11
  Fix the money.
• 1:13
  Fix the world.
• 1:16
  White Rock is a registered investment advisor,
• 1:18
  and the opinions expressed on the show are their own
• 1:19
  and do not reflect opinions of the Silicon LLC.
• 1:21
  Joining us as a CPA and the opinions expressed on the show
• 1:22
  are their own and do not reflect opinions of trusted CPA
• 1:24
  or other affiliate firms. Information presented is for educational purposes only and does not intend
• 1:27
  to make an offer or solicitation for the sale or purchase of any specific securities, investments,
• 1:29
  or investment strategies. Investments involve risk and unless otherwise stated or not guaranteed.
• 1:32
  Information expressed does not take into account your specific situation or objectives is not
• 1:34
  intended as a recommendation appropriate for any individual. Listeners are encouraged to seek
• 1:36
  advice from a qualified tax legal or investment advisor to determine whether any information
• 1:39
  presented may be suitable for their specific situation. Past performance is not indicative
• 1:41
  of future performance. Any statements or opinions are subject to change without notice.
• 1:48
  Hey, welcome back to another episode of the Bitcoin for Financial Services podcast.
• 1:53
  Man, today there's a lot of pressure because I'm on with my media guy, Brandon Keys from Green Candle.
• 2:01
  We got Wyatt on the call coming in from California.
• 2:03
  It's like 5 a.m. or 6 a.m. for him.
• 2:06
  So I'm excited for today's episode, but I feel like I really got to be on it.
• 2:11
  Use my hands.
• 2:13
  What's the thing where you make your voice go up and down to keep the audience engaged?
• 2:19
  A little in there.
• 2:21
  Inflection.
• 2:21
  I got to keep all those things in mind while I'm also making sure we talk about Bitcoin and making this useful for the audience of CPAs and advisors.
• 2:33
  So, Brandon, good morning.
• 2:35
  Happy Thursday.
• 2:35
  And thanks for being on the show.
• 2:37
  Yeah, man, of course.
• 2:38
  Yeah, you're crushing it, Jordan.
• 2:41
  First video.
• 2:41
  We got your over 100 views.
• 2:44
  I think that might be your most viewed video here pretty soon.
• 2:47
  It's creeping up there.
• 2:49
  So who knows?
• 2:49
  the algo might give it another chance and uh watch it take off but yeah i'm excited for for this rip
• 2:56
  here man uh we got a lot and when's what when's why it's uh first video coming out i don't know
• 3:02
  i've been trying to get on both of you guys man i think personal branding i mean if you want me to
• 3:07
  start here and get on my so let's start yeah no let's start there because i do think it's it's
• 3:11
  very interesting because a lot of our audience they're they're solo entrepreneurs they're trying
• 3:16
  to figure out how do I get in front of the right prospect? And I think you have a really interesting
• 3:24
  take on this. And we met because of this podcast. But you came to us and you said, look, guys,
• 3:30
  you're doing it all wrong. You're starting behind this media brand. Where should we have started?
• 3:37
  You should bring the audience into the loop. Yeah, 100%. So I mean, a lot of people,
• 3:42
  when I think they want to start, start content, they always revert to podcasts, like a podcast is
• 3:49
  extremely popular to say, Oh, you know, I'll go sit and talk with my friends, and people will listen,
• 3:55
  they'll love it, right? We should do this. I don't know how many times you guys have heard that,
• 3:59
  like, Oh, we should have recorded this, this should have been a podcast, right? When somebody's kind
• 4:03
  of having an engaging conversation. But the reality is, is like, who's going to listen to that? And
• 4:10
  why would they listen to that and it sounds a little harsh but i mean you know people listen
• 4:16
  to joe rogan and his curiosity because joe rogan was famous like you know for 10 15 20 years before
• 4:21
  he really got deep into the podcast game um you know a lot of these other stars in the big podcasts
• 4:28
  they were famous before uh and they're able to get big giant guests because they were famous before
• 4:35
  And now there's just so many podcasts out there that, you know, whatever niche you're in, if you're trying to get guests, you know, a lot of the guests probably get asked a decent amount to be on a podcast, like in the Bitcoin space like we're in right now or the financial space.
• 4:51
  it seems like a lot of people have these podcasts.
• 4:55
  And for the bigger type of guests who would be an interesting conversation,
• 5:01
  it's really like, okay, well, why should I go on Wyatt and Jordan's podcast
• 5:05
  or Brandon's podcast or whoever's podcast?
• 5:09
  And if you don't have a big personal brand,
• 5:12
  they're not going to really take the risk to go onto your podcast early on.
• 5:16
  And so it's going to be an uphill battle where your views on your podcast heavily rely on the guest.
• 5:24
  And not only that, it's kind of tough to wrangle in a lot of these guests.
• 5:31
  So you're kind of fighting, like I said, an uphill battle to start when you start a podcast.
• 5:37
  Unless you get to a niche very early on.
• 5:39
  And, you know, like there's some podcasters in the Bitcoin space that started, you know, six, seven, eight years ago who probably helped Orange Pill me, Orange Pill like a lot of you guys listening here.
• 5:52
  But I think, you know, now if you're looking at the space of Bitcoin specifically or, you know, finance in general, a lot of these people, like I said, there's just so many and it's the markets kind of diluted.
• 6:06
  So I always revert people to growing your own personal brand because then people want to invite you onto their podcast.
• 6:15
  You can kind of control that narrative.
• 6:18
  The views are a little bit more, let's say, less variable.
• 6:23
  They're a little bit more controlled because you're able to pick the topics.
• 6:27
  And then people come and want to listen to your opinion.
• 6:29
  When you have a podcast, a lot of people come to listen to you ask questions.
• 6:36
  So they don't really know your opinion.
• 6:38
  So, I mean, I kind of face this for having a podcast for three or four years, you know,
• 6:44
  and I would try to go speak at conferences and stuff like that.
• 6:46
  There would be like, okay, what do you talk?
• 6:48
  What do you want to talk about?
• 6:49
  And I would list a couple of things and be like, oh, well, you know, this person is more
• 6:53
  known for that.
• 6:54
  This person's more known for this.
• 6:56
  So, you know, it was kind of like, okay, I realized I wasn't creating my own personal
• 7:00
  brand and they just would always try to throw me as like an MC or something, which is, you
• 7:06
  Great. I got to meet a lot of people and connect through that way.
• 7:12
  Anyway, long story short, if I were to go back and do it again,
• 7:15
  I think I would have started my personal brand first
• 7:17
  before really getting into a podcast for a few different reasons.
• 7:22
  Essentially, if you wanted to start it, you could get bigger guests
• 7:26
  because you've networked, people start to know you.
• 7:29
  Then it's less of an uphill battle because you already have 100,000,
• 7:32
  you know, half a million followers, and you can get the big guests. And, you know, then your
• 7:38
  podcast, basically, instead of, you know, just an uphill battle before you kind of reach that exit
• 7:43
  velocity, it just starts and takes off really quickly. So, and then, you know, there's also a
• 7:51
  bunch of layover effects that come from personal brands that I don't think a lot of people really
• 7:55
  think about before diving into the content game. And we can dive into those things as well, if you
• 8:01
  want. But there's my rant between the podcast and the personal branding.
• 8:07
  Well, it's a good one. I think it's important to keep in mind, you know,
• 8:13
  just speaking for myself, you know, I'm a finance guy. Media is not native to me. I don't think I'm
• 8:20
  particularly good at it. I'm kind of intimidated by times. And one of the things I've been
• 8:27
  curious about with the personal brand. So it's like, okay, I'm kind of driving the narrative.
• 8:32
  I'm talking, you know, kind of about my personal opinions about my work. And I go back and forth
• 8:38
  with this. I've talked to a handful of different folks, you know, I'm part of the Catholic
• 8:41
  Financial Planners Network, like stuff like that. And they're like, we'll really lean into,
• 8:47
  you know, being Catholic and like being authentically you. But then if I start talking
• 8:51
  about, you know, my personal opinions on things, like, am I going to isolate like a potential
• 8:56
  client, you know, that would come work with me, you know, otherwise, but they don't agree with,
• 9:00
  you know, my personal views or whatever. So how do you kind of like square being you talking about
• 9:06
  like the things you want to talk about versus like bringing in business and not isolating people?
• 9:11
  Yeah, that's a great question. And I think at the end of the day, you just have to be
• 9:14
  authentically you. I mean, people want to do business with people. And the reality is, is that
• 9:20
  if somebody didn't like what you had to say on a video or something like that, they probably
• 9:26
  wouldn't be a good client anyway. And, you know, if people are watching your videos, you're getting
• 9:32
  a lot more leads. So losing just one potential client isn't the end of the world because you're
• 9:39
  spreading your net a lot wider than, you know, just kind of your local network or, you know,
• 9:44
  your ability to go networking at different events. So I think like the personal brand stuff, sure,
• 9:51
  Like, you know, I get hate comments all the time.
• 9:54
  And, you know, I was talking to Andy Schnover from CrowdHealth and they make fun of his bald head.
• 10:00
  And, you know, they make fun of my lazy head.
• 10:02
  Whoa, whoa, whoa, whoa, whoa.
• 10:04
  Yeah, I mean, I know it's really over there, Wyatt.
• 10:06
  How many clients has Wyatt lost because he's bald, do you think?
• 10:11
  I mean, if I'm being honest, I had to turn the brightness down on my computer because the light was just reflecting too much off of Mr. Clean's head over there.
• 10:19
  So I had to watch out.
• 10:49
  more, or book consultation, visit satoshipacioli.com.
• 10:55
  You know, I mean, just kind of closing out that point, I think, you know, when you're creating
• 11:00
  content, there is, of course, risk, like not everybody's going to like you. But, you know,
• 11:05
  there's 8 billion people in the world, you know, you don't think like maybe 2 million of those,
• 11:10
  or maybe even more could be your friends or, you know, have like, like minded thoughts with you,
• 11:17
  or would trust you with some sort of financial service
• 11:22
  or whatever it is.
• 11:23
  And I think the way you build trust is you guys sit here
• 11:27
  and you have conversations like we're doing right now,
• 11:29
  or you can just kind of preach to the camera
• 11:33
  and just talk for 15 or 20 minutes
• 11:35
  and then people really get a sense
• 11:37
  and feel like they know you over time.
• 11:39
  So I think it's just a really good way to build trust.
• 11:43
  And yeah, sure, maybe some people might not like
• 11:46
  you know, every opinion you have, but I say the more you deviate and worry about, oh, is this going
• 11:52
  to offend somebody or something like that? Uh, the more you're going to be, uh, getting yourself
• 11:59
  into trouble accidentally. Like if you're kind of tiptoeing around everything, it's not going to
• 12:04
  sound authentic. It probably won't get spread as far because people can just get a general sense of
• 12:09
  that through the camera. And, uh, you know, it's just, it's not going to be as effective. Um, you
• 12:16
  I mean, I look at Dave Portnoy.
• 12:18
  He might be an extreme example of Barstool Sports.
• 12:21
  He's writing a book like Uncancelable or something like that that's coming out here.
• 12:26
  But, I mean, that's one thing that he kind of really, I guess, like leaned into.
• 12:32
  And I'm not saying like everybody needs to be as extreme as him, obviously.
• 12:35
  Like he's in sports, so it's a little different than the financial services, of course.
• 12:39
  But I think the lesson that I learned from him is like just being authentic, leaning into what works.
• 12:47
  And, you know, that's how you're going to make people love and hate you.
• 12:52
  And even if they hate you, you know, maybe they'll still watch and it'll help boost the numbers to somebody else who would potentially be a client.
• 13:00
  So I think like that balancing act, you just need to be authentic.
• 13:05
  And I mean, it's it's not natural to to talk to a camera.
• 13:08
  I mean, I'm talking to you guys right now, but not really, right?
• 13:12
  Like we're not in the same room.
• 13:13
  It takes some getting used to for sure.
• 13:16
  Yeah.
• 13:17
  Okay, so I think we probably should go backwards just a little bit.
• 13:22
  Let the audience know, how did you get into Bitcoin?
• 13:25
  And the fun part about Bitcoin is you take your skill sets that you came into this space with Really everyone does this Everyone on this call did this And a lot of Bitcoiners do this They say I did this before I found Bitcoin and now I you know I slotting Bitcoin inside
• 13:44
  of whatever I do. And so curious to just have you give the audience a background. Who's Brandon
• 13:51
  Keys? How did you get into Bitcoin? I know it's been a crazy journey for you. So I think the
• 13:57
  audience would be, would be very interested to hear, hear more about that.
• 14:01
  And Brandon, just before you dive in there, just to build on that a little bit, specific things you could touch on.
• 14:09
  One, that I knew you before, Jordan.
• 14:11
  And then two, how I'm your most viewed video on your channel.
• 14:16
  Yeah.
• 14:17
  What? Is that true?
• 14:19
  No, I have Why It's Most Viewed Podcast, I think, on my channel.
• 14:26
  This one's probably going to go crazy viral.
• 14:28
  Yeah, 100%.
• 14:30
  But I hate to rain on the parade, Jordan.
• 14:34
  I didn't do anything that I'm doing now before Bitcoin.
• 14:37
  Really? Okay. All right.
• 14:40
  I have an engineering degree, two of them.
• 14:44
  And I was a forensic engineer, so I was dealing with insurance liability.
• 14:47
  I was actually being trained to be an expert witness in court.
• 14:52
  So you guys can't crack me over there, you know.
• 14:55
  I've been trained for a few years.
• 14:57
  Um, but, uh, I, I basically, you know, I, I, in 2016 to 2018, I was in graduate school at Texas A&M.
• 15:06
  I ran track, you know, at the university of Memphis before, and we had a, a big group message of all my former teammates.
• 15:14
  And, you know, we were talking, talking, talking, and, you know, I was on a cross country team with a big class ahead of me.
• 15:21
  So all of those guys went to grad school, like right before me.
• 15:25
  um and so we all still kept in contact and i was basically like boys like we're gonna start making
• 15:32
  money in a few years like we should start figuring out what to do with it so i started listening to
• 15:37
  just like a personal finance podcast and preston i know he said he's kind of taking a step back but
• 15:42
  shout out to preston pish uh the we study billionaires podcast before he had the bitcoin
• 15:48
  only podcast i believe he had safe adine and plan b um you know who is the stock to flow guy
• 15:54
  back to back weeks. And that really did it for me. So I was like, all right, there's something here.
• 16:01
  At that time, you know, I bought it on Robinhood because I didn't know any better. And you couldn't
• 16:06
  take Bitcoin off of Robinhood at that time either. And I mean, I was a broke college kid. So I'd drive
• 16:12
  Uber one day, buy Bitcoin, and I was trading, you know, some other altcoins. But I actually held
• 16:19
  on to the Bitcoin and got rid of everything else like before I even really got money.
• 16:24
  And then December 2018, I started my engineering job. And part of the job is driving all over the
• 16:30
  state of Florida to inspect different places where accidents occurred. So I was driving to
• 16:36
  Jacksonville like once a week, which is three hours there, three hours back. So a lot of podcast,
• 16:42
  you know, the 40 hours a week in Bitcoin. And then I was like, you know, I've been telling my
• 16:49
  friends this for years nobody's listening to me except for one of them and i was like i'll start
• 16:54
  a blog uh so i started writing and uh i i had that sub stack which i still have i don't really
• 17:01
  write as much as i should now but started as a sub stack in a twitter account and then um then
• 17:08
  my friend was like pushing me he's like dude you got a good personality just get behind a camera
• 17:12
  like record a podcast kind of like what you guys probably uh did here and uh i was like okay you
• 17:19
  know we had a thousand followers at that time so i reached out to cedric youngleman so shout out to
• 17:25
  cedric of bitcoin matrix he was my first uh guest um we had it on an un uh paid zoom so it was 30
• 17:33
  minutes and uh we had to be like all right we have to stop it because we didn't pay for it or anything
• 17:38
  like that. So we were just trying to figure it out, man. And then, uh, you know, from there,
• 17:44
  I, I kind of just fell in love with, uh, the media stuff. I was up late doing Twitter spaces
• 17:51
  when COVID hit. Um, I'd be up to like three or four in the morning and then get up and,
• 17:56
  you know, roll out of bed to my desk to go work, um, at my day job. But, uh, yeah, it's been a
• 18:03
  four or five year journey now at this point. And, uh, just what really changed everything was just
• 18:08
  like leaning into YouTube and figuring out how I guess that can help with the distribution.
• 18:16
  I think a big problem in the Bitcoin space that I see, and maybe it's the same in other startup
• 18:23
  niches who are kind of growing from the ground up, but everybody kind of reverts to media and just
• 18:30
  social media. They're just like, oh, I have an Instagram account. I can create a social media
• 18:36
  presence. It shouldn't be hard. But there is kind of a science to it. And I guess maybe the feedback
• 18:45
  loop and the dopamine hits that you get from going a little viral, maybe I got a little addicted to
• 18:50
  that. And that's where I kind of started to lean in and trying to figure out, okay, I think I have
• 18:56
  good content. I'm going to give it a go for a year. I'll invest into my media and my business because
• 19:05
  it's like, all right, if I'm not investing, what am I doing? I did that all of 2024. And then by the
• 19:11
  end of 24, like around December time, I took it full time. And yeah, now here I am about a year
• 19:18
  and a half later talking to you guys here on bright and early on a Thursday morning.
• 19:25
  Yeah, I love it.
• 19:29
  If you're a financial professional working with Bitcoin, you know the pain of messy CSVs,
• 19:34
  broken cost basis, and accounting tools that were never built for this asset. Bitment fixes that.
• 19:41
  Bitment is the Bitcoin native accounting platform built for CPAs, bookkeepers, advisors,
• 19:46
  miners, and serious Bitcoin investors. You get clean Bitcoin bank statements,
• 19:51
  reliable cost basis tracking, full reporting, and fiat integration through Plaid. No crypto talk,
• 19:57
  no workarounds, just proper accounting for the hardest money on earth.
• 20:01
  create a free account or book a demo at bitment.co today well and one of the things i'm happy you
• 20:07
  brought up there because jordan and i tried to um be just nice for the audience to hear from
• 20:12
  somebody else something very important you mentioned you know 40 hours of bitcoin podcast
• 20:15
  a week like no less you know it's very important we're hitting those numbers that's funny man you
• 20:20
  were depressing early because you know i also gave him credit for orange pilling me but i was not
• 20:26
  listening to them prior to the Bitcoin show, which is cool. And so, you know, one of the things you
• 20:33
  kind of, you're being in media, I think you have a unique insight into, and something I struggled
• 20:40
  to try to get across to other professionals that are in the space or want to move into the Bitcoin
• 20:47
  space is understanding that, I mean, Bitcoiners are a unique bunch. There's a certain ethos,
• 20:55
  about them. They're very principled in a lot of ways, especially when it comes to Bitcoin.
• 21:01
  You've been all over the world talking to Bitcoiners. How would you describe a Bitcoiner
• 21:06
  in a nutshell and how to approach them, how to work with them? Yeah, that's a great question. I
• 21:13
  think when you look at it from a holistic perspective, there's definitely different
• 21:18
  pockets around the world, right? I would say like in the United States, Bitcoiners look at
• 21:24
  Bitcoin more as, you know, digital gold, more of the treasury buzz, you know, especially when you
• 21:32
  go to the Bitcoin conference. I think, you know, you guys here and maybe some of the hardcore
• 21:36
  maxis might be cringing at that. But I think that the maxi crowd in the United States, it's a little
• 21:42
  bit more few. People are less likely to depart with their sats and spend Bitcoin for whatever it
• 21:50
  is. But there are some, right? And I would say in Europe, it's more likely. And in Latin America,
• 21:58
  it's definitely more likely because in Latin America, especially, they've faced a lot more
• 22:04
  hyperinflation. So they know that reality more than we do in the US. And in Latin America,
• 22:11
  they also don't have bank accounts. So, you know, whether it's them trying to get some sort of
• 22:17
  stable coin or using Bitcoin, I think they're more likely to try to transact and use, you know,
• 22:25
  Bitcoin and stable coins for whatever goods and services. In Europe as well, I think like, you
• 22:32
  know, Prague is a great example. Like I think they had like 1000 plus restaurants at one point
• 22:38
  accepting Bitcoin. You know, now they're trying to crack down on a lot of the regulations. So I
• 22:45
  think there is a lot more hardcore Bitcoiners maybe in Europe who because, you know, historically,
• 22:51
  they faced a little bit more tyranny and, you know, a little bit more like historical stuff
• 22:58
  that essentially just makes them more of a hardcore Bitcoin. But I think at the end of the day,
• 23:03
  Bitcoiners can just really like, like I said, I think it just goes back to authenticity,
• 23:07
  They can tell if you're being fake. They can tell if you're trying to sell them something.
• 23:14
  And the way I think just approaching this, and I think it's a good way to approach business just in general.
• 23:21
  I mean, maybe it's going to bite me in the tail later. I don't know.
• 23:23
  But I've always had the give first mentality, try to really just help them out.
• 23:29
  And I think, you know, something that's beautiful about the Bitcoin space is that I've noticed that if you have that mentality and you just try to give, give, give and and really help, you know, people are going to be willing to help you and they want you to succeed.
• 23:45
  So that's what I would say is really try to provide as much value, provide, you know, some insight and, you know, just be kind.
• 23:56
  You know, I kind of just think, I mean, I wouldn't say like Bitcoiners are all big and emotional.
• 24:01
  So you don't have to worry about talking to X, Y, Z person and not talking to this person or whatever.
• 24:07
  Sure, maybe there's pockets of that.
• 24:09
  But I would say like Bitcoiners in general just really want somebody that's authentic,
• 24:15
  that, you know, kind of understands what's happened historically and understands the asset.
• 24:22
  right i mean it it is kind of a wild ride when you first get into bitcoin you see your net worth
• 24:28
  basically go from you know i i don't know 120 000 down to 60 and you have to sit here and act like
• 24:35
  everything's okay because you just trust the process um and that's a different beast right i
• 24:41
  mean i think we're all hardened now because we've been in the bitcoin space for a while so the
• 24:46
  drawdowns don't matter as much but i mean i remember when i was first getting in i think it
• 24:52
  was like maybe i was buying 10 to 12 000 or something like that and covet hit and i watched
• 24:57
  that 10 to 12 000 go to four and under and i was like oh shit here we go we gotta we gotta put it
• 25:04
  on the table boys you know we gotta figure it out so um you know i i think every one of us has
• 25:11
  probably had that and uh the conviction of you know having that in a single asset i think is um
• 25:20
  extremely rare. And, you know, I think everybody in the Bitcoin space can kind of relate to that.
• 25:27
  And, you know, I called Bitcoin an asset, but call it whatever you want. And I think just seeing that
• 25:33
  it really tests your conviction and everything. And I think, you know, the dollar exchange rate
• 25:38
  to Bitcoin has kind of all made us just further get down the rabbit hole and figure out all the
• 25:43
  things that that money has really touched. So I think, you know, just kind of understanding that
• 25:49
  you'll be all right when you get into the space and start to try to do business in the Bitcoin space.
• 25:56
  Yeah, well, I think to pull it back to the financial services and the distribution that
• 26:03
  you spoke about and leaning into that, give things away for free first. You know, any attorney,
• 26:09
  financial advisor, CPA, we're very familiar with these, you know, first time consultations,
• 26:17
  Right. And so you are you're doing a call with someone who reached out that maybe they got connected through an existing client and you take 30 minutes, 45 minutes and you do you give away some information.
• 26:30
  Right. You always do that in those calls. And you're and you're always kind of placing a bet there where, hey, I'm going to give I'm going to get to know this person a little bit.
• 26:39
  They're going to get to know me. I'm going to answer some questions. I'm not going to charge for the meeting. And then after the fact, I'll do a follow up and we'll see if they if they come alongside for the ride.
• 26:50
  And I think what gets really interesting with the work that you do is that instead of and one thing that's been extremely appealing to me with the personal brand is you get to do that instead of a one to one scenario that does take a lot of time, especially if you're doing a lot of those new client calls.
• 27:10
  You are now getting to do one to many You could pick a topic that you know you get questions on all the time right in those intro calls You make a video about it and that video lives on YouTube forever right
• 27:26
  In our case, maybe the laws change a little bit.
• 27:29
  But for the most part, you try to make that evergreen
• 27:30
  so that someone stumbles upon that video.
• 27:34
  It could be two or three years later, and they're like,
• 27:36
  this is really good value.
• 27:37
  I didn't know about this.
• 27:38
  I'm going to reach out to this person.
• 27:40
  And they already, maybe they go watch a few other videos. They already know you going into that call. They've already gotten free value and they're all the more willing, they're more qualified and they're more willing to come on as a client.
• 27:53
  I think that's really important to note for the financial professionals that are listening, that especially ones that maybe they work for a big firm for a while, they're ready to go off on their own and build their own business or build their own book of clients.
• 28:08
  It's just a much more efficient way as someone saying it from the perspective of someone that's done a lot of one on one calls.
• 28:16
  And, you know, the hit rate varies right on whether or not people sign up.
• 28:20
  And so maybe just go into that a little bit more on how you've seen some of the folks that you've worked with in whatever industry, how building that trust by just getting behind the camera, giving away free content, and how that has paid dividends for some of your clients to grow their business.
• 28:38
  Yeah, I mean, it's evident, I think, really in this industry that I know Bitcoiners say don't trust Verify.
• 28:47
  But if you're in financial services, they need to trust you a little bit, right?
• 28:50
  I mean, they're trusting you with your money.
• 28:52
  They're trusting your advice, all of those different things.
• 28:56
  And I mean, I help out TFTC, Marty Bent.
• 29:01
  He's been around for a while, right?
• 29:03
  I think like one thing that I kind of approached Marty with maybe six to eight months ago now at this point was, you know, I think I love you, Marty.
• 29:12
  But if you were to get on my podcast, let's say like I wouldn't say Marty is on the caliber of, you know, like maybe like a Lynn Alden as a guest for a podcast.
• 29:20
  And you got to think back and be like, OK, like, why is that?
• 29:23
  And I think because Marty has always been great and he has RHR, which is his live show that him and Matt O'Dell do.
• 29:32
  But the reality is, is like outside of like him chopping it up with Matt, you don't really know too much about like what Marty's like strong opinions are if you're, you know, not on Twitter.
• 29:42
  Right. I mean, if you follow his Twitter account closely, you can see, you know, some of his written work, his newsletters.
• 29:49
  But there's also like kind of an element of just talking to a screen to figure out, OK, you know, this person is very trustworthy.
• 29:58
  Like I said, you can kind of get a sense of somebody just watching a video of them.
• 30:03
  Like, does it sound extremely rehearsed or extremely, you know, like they're reading off a teleprompter or a script or something like that?
• 30:12
  And, you know, I mean, I create scripts for my videos and I'm not saying that, you know, a majority of people don't.
• 30:18
  And I do that with a lot of my clients.
• 30:19
  But I always try to say, like, you know, the script is, you know, the script is kind of like a baseline, right?
• 30:26
  Like, I mean, you can go through it.
• 30:28
  Maybe you could change up some words here or there.
• 30:31
  But, you know, you also don't want to sound like a robot and you want to kind of try to connect with the person across the screen.
• 30:38
  And, you know, I think, you know, not just Marty, but other clients that I've had in the past, they've used this to grow, whether it's consulting services or, you know, find new investors, all of these different things.
• 30:51
  I mean, I've had people in all different niches.
• 30:53
  one of them particularly was in in the real estate niche he's uh you know a big commercial
• 30:59
  developer that it's in the tampa florida area and he was starting a new project he was looking to get
• 31:04
  you know restaurant owners to come in and and take a bet on this area in tampa that's being built up
• 31:10
  as well as find new investors for you know building up this big giant um you know commercial
• 31:16
  building, I guess, like a multiple plot thing. And so, you know, of course, you have your own
• 31:23
  personal network. But when you're able to spread that out and make it a lot bigger, you're able to
• 31:29
  get people that are like, all right, I know, you know, Jordan, I know why I've seen them talk on
• 31:34
  stage, I've seen, you know, 2030 videos of them like talking, like, I feel like I have that
• 31:40
  connection. And, you know, I love everybody that watches my videos. But I mean, I get it sometimes
• 31:45
  at the conference and I'm not saying I'm big by any means, but I get some people that come up to
• 31:49
  me and, you know, they're like, oh, Brandon, how's it going, man? And I'm, you know, I got to take a
• 31:54
  step back for a second. Like, have I met this person before? I don't really think so, but.
• 31:59
  Big dog.
• 32:00
  Yeah. I mean, it is a cool experience though. I mean, it means it's working, right? So.
• 32:06
  Yes.
• 32:07
  I think, you know, whatever you're doing, it's, it's essentially turns people from,
• 32:12
  going to do cold outreach, which I think in today's day and age with AI, email, all of the
• 32:19
  different tools that you have, I think cold outreach is getting less and less successful.
• 32:25
  And it turns those cold leads into slightly warmer leads. And then once they start to reach out to
• 32:31
  you, that turns them into a smoking hot lead. And basically all you got to do is just be the same
• 32:36
  person that you were on camera when you were recording the videos, which if you're being
• 32:41
  authentic, you know, it's, it's not a problem. So, you know, I think it's, it just makes the
• 32:46
  close rate better. It makes your ability to charge a little bit more, it makes a little bit,
• 32:53
  you know, help your business just grow more because you're getting more demand. I mean,
• 32:58
  the flywheel effect of it, at the end of the day, personal branding is huge. It's people want to do
• 33:04
  business with people and it's the new age of marketing. And I think, you know, you know,
• 33:10
  business is changing and with the developments of AI and everything like that, I think,
• 33:15
  you know, one thing that we're going to really start to see in the next five to six years is
• 33:20
  that everybody's going to want to connect with people and make sure it's not just, you know,
• 33:25
  AI, so to speak. So I think, yeah, that's, that's a big reason why I think like now is the time to
• 33:31
  do the personal brand, if any, just strictly because of where we are and the technology
• 33:37
  cycle as well.
• 33:40
  Yeah, I think that makes a lot of sense.
• 33:42
  And Jordan, just curious in your opinions, how you feel that we just got mogged on our
• 33:46
  own podcast?
• 33:48
  I mean, no.
• 33:49
  Well, you all met.
• 33:51
  I think you met in Amsterdam or Saudi Arabia or something.
• 33:54
  Dude, we got way back.
• 33:56
  Yeah, way back.
• 33:57
  Way back.
• 33:58
  But yeah.
• 33:59
  Oh, really?
• 33:59
  OK.
• 33:59
  Yeah, this is kind of where I first told him about this stuff because, you know, I mean, I've been doing the green candle stuff for a while, but I kind of started to lean into more of the consulting and growing the personal brand stuff because I think in the Bitcoin market, what I see, and I don't know if, like I said, I don't know if this is kind of just like specific to Bitcoin, but I think a lot of people think, all right, I need to put the brand first.
• 34:26
  and I don't really need to focus on social media.
• 34:31
  It's not a big deal.
• 34:33
  But if you look at just traditional markets,
• 34:36
  I mean, Jake Paul or Logan Paul,
• 34:39
  one of the Paul brothers, they launched Prime.
• 34:41
  It was the fastest growing drink
• 34:43
  that's ever been created.
• 34:46
  And I don't know if you guys have had Prime,
• 34:49
  but I have and it sucks.
• 34:50
  And so you're like,
• 34:52
  why is this product growing so fast?
• 34:55
  Well, it's because Logan or Jake Paul or whatever, they have their podcast.
• 35:00
  They just have a big personal brand, so people have wanted to try it.
• 35:03
  So I think the first year of sales skyrocketed, and then the second year, it fell off a little bit because I think the product isn't good.
• 35:12
  But if you have a good personal brand and a great product, then that makes that business just go on easy mode.
• 35:19
  I think Hailey Bieber had the fastest growing company going from zero to a billion.
• 35:25
  It was some makeup brand or something or other.
• 35:28
  And, you know, what does Hailey Bieber know about makeup?
• 35:31
  I mean, it's like what Kanye said like years ago, right?
• 35:34
  He's like Lady Gaga was the creative director of Polaroids.
• 35:38
  Like what the hell does she know about cameras?
• 35:40
  And I think like if you grow that personal brand, you can really just take it wherever.
• 35:45
  and if you can grow a personal brand in a niche with a good audience fit,
• 35:51
  you know, and you really get to start, I mean,
• 35:53
  making videos is a great way to try to understand your audience.
• 35:56
  Like eventually they're going to be begging for you to give them some product
• 35:59
  or something where they can support you.
• 36:02
  And, you know, once you get to that point, that's, you know, where it's just,
• 36:07
  you know, I think the dividends are just endless.
• 36:13
  Your wealth deserves attention.
• 36:15
  Basilic Financial is a Bitcoin-focused wealth management firm built to help our clients find balance between money and meaning.
• 36:21
  We integrate sound money strategies across four distinct personalized services.
• 36:25
  Financial planning, individual wealth management, retirement services for SMBs, and Bitcoin financial services.
• 36:31
  Your prosperity, your purpose, intentionally guided at Basilic Financial.
• 36:36
  Visit our website at basilic.io to schedule a free consultation.
• 36:40
  Yeah.
• 36:41
  Well, and...
• 36:42
  Oh, go ahead.
• 36:43
  Yeah, something, you know, you brought up your green candle.
• 36:45
  I know you started with that, kind of started in the finance space.
• 36:49
  And so I'm just curious if you saw something in the finance industry, finance media or whatever that kind of attracted you to that and why.
• 36:57
  And then if when you met Mr. Beast, he had like some advice or something that kind of steered you a different direction.
• 37:05
  Yeah, I mean, you brought up the me meeting Mr. Beast.
• 37:08
  I mean, I've been, for those who don't know, I've been creating some AI images on my LinkedIn, which actually have gone viral.
• 37:15
  I got more people talking about that than anything else I've done at the Bitcoin conference, which is kind of crazy.
• 37:22
  But it's not out of the question that I've met Mr. Beast, honestly, because not saying I'm a big time YouTuber, but I took a YouTube accelerator with Patty Galloway, who has worked with Mr. Beast.
• 37:34
  So I'm basically like one connection away.
• 37:37
  And somebody actually told me this a long time ago, and it's never slipped away from me.
• 37:42
  It's like you're always just one connection away from somebody.
• 37:46
  Right. I mean, I think a lot of us in the Bitcoin space, you know, maybe we know David Bailey or, you know, somebody else that's kind of met the president of the United States.
• 37:58
  Right. The most powerful man on the on Earth. Right.
• 38:01
  And it's kind of crazy when you sit back and think about it.
• 38:04
  It's like, all right, realistically, like he came and spoke at the Bitcoin conference two years ago.
• 38:09
  Like two connections or one or two connections away from all of that.
• 38:14
  But anyway, you were kind of getting, I forgot what your original question is.
• 38:18
  I got off on this tangent.
• 38:20
  So, but what was it, Wyatt?
• 38:22
  It was just like with green candle, you know, kind of starting and like finance focus,
• 38:26
  like what attracted you to that?
• 38:28
  if you saw like an opportunity in like finance media or just like personal interest?
• 38:32
  Yeah. So, I mean, I've always liked the Barstool sports content essentially. And I saw them always
• 38:38
  trying to dip their toe into the finance space and they just never really were successful with it.
• 38:44
  And so what I thought was, okay, like if they're not successful with it,
• 38:49
  I can try to create like my own version of Barstool in the finance space. You know, I told you guys,
• 38:56
  I have an engineering background. I love Preston, like he orange pilled me. But when I was listening
• 39:02
  to We Study Billionaires, they were talking about a lot of jargon that I just didn't understand.
• 39:07
  Because like one, maybe I didn't pay attention to my economics classes. But two, like, I just never,
• 39:14
  you know, learned a lot of these terms. So I would have to like, you know, they would just talk so
• 39:18
  naturally about it. And I'd be like, all right, what the hell is, you know, CAGR? What the hell
• 39:21
  as all these things. Like, I just didn't know. So I was like, okay, you know, I think I've watched,
• 39:28
  you know, Alex Hermosi and other like big creators for years as well. And a lot of things that they
• 39:33
  say is like, you know, they think he's a big creator because he's able to put complex business
• 39:38
  topics into very simple, you know, things that a third grader can understand. And so I was like,
• 39:45
  okay, like one, I need to probably understand it well enough where I can explain it. And two,
• 39:51
  that's probably my niche is is like I could give it to the you know talk about finance with the
• 39:56
  everyday person and all I've really done is just learn about it on the side because I enjoy it um
• 40:03
  not because I've had you know all these different you know degrees or trainings or anything like
• 40:09
  that uh so that's what I kind of saw and then you know I also think that there's I guess like
• 40:16
  you know obviously there's more people coming into the space and creating content on Bitcoin now but
• 40:21
  when I first started, there was maybe like a handful of big players and not a ton of
• 40:26
  people like kind of in the middle. And I think, you know, a lot of my compadres here have seen
• 40:33
  that that same thing around the same time I did. And they all kind of got started and blew up.
• 40:39
  And we're there's a there's a lot of us now kind of at the same level, which is great.
• 40:43
  and so yeah I mean I just see that as
• 40:47
  not only for
• 40:48
  the Bitcoin space but I just saw it in the finance space in general There either like suit and ties or like you know people who are trying to give you some sort of
• 41:00
  pump and dump scheme. So I didn't really think that there was like a level headed person,
• 41:05
  maybe like in the middle, who didn't have the big, I guess, credentials and, you know,
• 41:12
  wasn't trying to scam you basically. So I thought that that's where I could kind of live. And
• 41:17
  that's where I've kind of ended up, I think. Yeah, no, that's really good. I mean, it's a
• 41:23
  great point in Bitcoin. And one of the reasons that Wyatt and I started this brand was that
• 41:28
  you go on and if you click the wrong video, right, when you're just trying to figure out
• 41:35
  what is cryptocurrency, what's blockchain, what's Bitcoin. And if you get in, if you start watching
• 41:41
  the wrong stuff, you find that, oh, I'm going to buy this altcoin and that's going to go to the
• 41:47
  moon because this person, like that guy from South, he lives in South Africa. I forget his
• 41:53
  name now, but I remember he would have daily shows and everything was about crypto and what's
• 42:00
  the next thing that's going to moon or whatever. And so having people come in that are trustworthy,
• 42:07
  legitimate, have actual businesses, actual families to support, I think that's really
• 42:13
  important. One thing I wanted to ask you to kind of opine on is, you know, and this is something I
• 42:20
  ran into, I got into YouTube making videos back in like 2020. But I ran into this problem
• 42:26
  immediately, where I could go and my barrier to make a video was was way too high at the time,
• 42:34
  right? It had to do this whole setup and figure out what the script is going to be. And, and
• 42:39
  basically it took a lot of energy and time to get one video out the door. And I just remember
• 42:46
  thinking, I'm making no money doing this. I'm taking all this time to do it. And maybe one day,
• 42:51
  you know, this will pay off. Or I could go work on client work and bill for, you know,
• 42:59
  my billable rate and do that work. And so I ended up walking away from it because at the time,
• 43:06
  because it was just the barrier to make a video was too high and the opportunity cost was there.
• 43:11
  Can you just maybe pull back the curtain and give people the real, you know, if they were,
• 43:18
  if they're listening to this and they're like, this is something I need to do for my business to grow.
• 43:22
  What are the traps that you see people fall into? Why do people get burnt out? Why do they,
• 43:28
  why do podcasts or videos, why do they only get to, you know, what is it two or three before most
• 43:34
  people quit? And how can someone try to, from the onset, build a process, hire someone like you
• 43:41
  to make sure that they're in it for the long haul and not just a, I'm going to start making videos,
• 43:47
  but then they get into and they're like, all right, I'm too busy. I'm going to go do something else.
• 43:52
  Yeah. I mean, that's a great question. I think, you know, at the end of the day,
• 43:55
  success leaves clues. It's the same thing in social media. So I'm not saying go and copy the
• 44:00
  big people and do the exact same thing. But you can go and look at title structures that have
• 44:06
  worked. You can go study some of the big podcasts like Diary of a CEO. Why is his the biggest and
• 44:13
  most viewed podcast on YouTube? Try to study those things and try to make each video maybe 1% better.
• 44:19
  Maybe I'm going to fix up this thumbnail a little bit more. Maybe I'm going to change the inflection
• 44:25
  in my voice a little bit during this video. Do some stuff like that and just try to get
• 44:31
  incrementally better. And don't, you know, perfection is the, what is like the enemy of
• 44:38
  good, right? And I think, you know, I've helped some clients now where, you know, I basically
• 44:44
  do, you know, full service. I help the ideas, I write the scripts and everything like that.
• 44:50
  And, you know, I, yeah, I'm helping out Trey Sellers and, uh, he, after his first video,
• 44:57
  he's like, Oh, I don't really feel comfortable, you know, with all of this and, and everything
• 45:00
  like that.
• 45:01
  And I'm like, uh, you know, I think it's a good video.
• 45:03
  Just like be patient, be patient.
• 45:05
  And like 12 days later, I, his first video just took off.
• 45:08
  And I think it's past like 70,000 views now.
• 45:11
  And, you know, after a day or two of putting it up, he was like, I don't, I don't think
• 45:15
  that this is, I don't feel comfortable with it.
• 45:17
  And I think at the end of the day, everybody's their own harshest critic.
• 45:22
  And, you know, they realize like at the end, at the other side of that camera or that screen where they're watching is a human, right?
• 45:30
  Like we all mess up, you know, sometimes you do get some keyboard warriors out there.
• 45:36
  But I think at the end of the day, when it comes to creating content, AI can really help you with it.
• 45:44
  But AI is not the full answer.
• 45:47
  Um, so like AI is basically just a big old like black box in a sense.
• 45:54
  Right.
• 45:55
  Um, and you on the other side have to be a good filtering mechanism.
• 45:59
  So you can create more content with AI.
• 46:04
  I mean, there's no question, right?
• 46:05
  I mean, before it would take me days to write a script and now I can come out and get a good
• 46:11
  solid script in like three or four hours.
• 46:13
  and you know obviously that's a game changer and it just keeps improving and keeps iterating as
• 46:20
  much as data as i feed back into more videos and everything like that um but like before i started
• 46:27
  using ai like i had a good general sense on as to what good content was um and you know i'd gone
• 46:33
  viral before start using i started using ai um so just understanding that it's really helped me
• 46:42
  like hone in my craft and you know repeat on it a lot more times because at the end of the day like
• 46:49
  creating content uh it's i mean youtube is is a little different but a lot of a lot of times you
• 46:55
  just need reps right that's the only way you're going to get good at at creating videos you know
• 47:00
  interviewing people like i mean if i go back and watch my first podcast compared to you know i've
• 47:06
  interviewed probably over 500 people now at this point between twitter spaces i had a macro podcast
• 47:12
  for, you know, 200 episodes, um, as well.
• 47:17
  You know, I mean, I think at this point, like my ability to interview is significantly better
• 47:22
  than, you know, when I first started now it's, it's simply just reps and going through and
• 47:27
  doing that.
• 47:28
  And I think, you know, if you're a business owner and you're looking to create content,
• 47:33
  you got to look at it's be realistic, take a step back and think, okay, where am I the
• 47:38
  bottleneck? And what are some things that are extremely important in creating content?
• 47:45
  I think a lot of people worry about the aesthetic. I mean, I have an interview with Jeff Booth,
• 47:53
  where I just opened my MacBook and interviewed him that way. I mean, I interviewed Jack Mahlers,
• 47:59
  I went and got a nice microphone at like some, some place, like literally the day of.
• 48:05
  and I interviewed him and I think the camera was still just my MacBook camera like it wasn't
• 48:11
  a good camera and those podcasts have like 50 plus thousand views so I think a lot of people
• 48:18
  care about that and opposed to just caring about the content and looking at the distribution
• 48:25
  of where everything is and I think that's that's the important part is okay how can I figure out
• 48:32
  make an interesting enough video that doesn't really matter, you know, the, the looks of it
• 48:38
  that people will, uh, watch. Of course, you know, if you're, you know, cameras lagging or,
• 48:44
  you know, the sound is off, of course, like those little things matter, but like between the
• 48:49
  difference between a 1080p or 4k or whatever it is, I think isn't as big of a, as a worry as,
• 48:55
  as a lot of people, uh, think about. And, you know, I think when you are first starting content,
• 49:02
  If you're investing that much, you have a growth specialist or something like that, like me, and then you have a camera crew come out.
• 49:13
  It's like you're probably spending 10 or 15 grand a month.
• 49:17
  And it's something that's like a slow burn.
• 49:22
  So especially if the people that you hire just aren't good, you're kind of just like, all right, you're going to get burnt out.
• 49:28
  Maybe it's me, all these different things.
• 49:31
  So what I would say and why I kind of don't really focus on the filming when I help my clients is there's a ton that goes into a video.
• 49:41
  And you have to figure out where you're the bottleneck, where are some things that are taking time away from your own business, where you're actually making money.
• 49:50
  And understand that this is a long-term play.
• 49:53
  It is marketing.
• 49:55
  There's two types of marketing now.
• 49:57
  There's organic and paid.
• 49:59
  and if you want to grow your marketing base organically,
• 50:03
  it's going to take time.
• 50:05
  It's not going to shoot off off the jump,
• 50:07
  but the biggest difference between this and paid marketing
• 50:10
  is that organic marketing will keep growing.
• 50:13
  As Jordan said earlier, these videos can be evergreen
• 50:18
  and people can see them a couple years later
• 50:20
  and where paid marketing is essentially just a faucet.
• 50:25
  So you could turn it on and turn it back off,
• 50:27
  but it's a losing game in my opinion.
• 50:29
  Um, so, uh, that's where I think like, you know, it is kind of, uh, you know, people always ask me
• 50:36
  this question as soon as they get started, like, when can I see a return on my investment? And it's
• 50:41
  a very hard question to answer from like a marketing perspective. Um, because, you know,
• 50:46
  I mean, who knows somebody could watch, somebody could be one of the a hundred viewers that just
• 50:51
  watched your video today, um, that we just put out, or I guess we put it out on Monday or whatever.
• 50:57
  and be like, all right, I want to sign Jordan
• 51:00
  or I want Jordan to work with me
• 51:02
  and I'm going to give Jordan $100,000.
• 51:04
  It's like, all right, well,
• 51:06
  that paid for basically the year's worth of marketing.
• 51:08
  So you just don't really know.
• 51:11
  But the reality is, is like the more views you get,
• 51:14
  the more people that it could potentially touch
• 51:16
  and the more likely that you would get
• 51:18
  the return on investment.
• 51:19
  So I think that's my kind of like long-winded rant here
• 51:24
  about it's just, it's marketing for the future
• 51:26
  and uh you know there's a reason why you know hormozy probably spends like millions of dollars
• 51:32
  for his uh you know stuff and you know i mean a lot of other big youtubers do the same patrick
• 51:39
  bet david um and i'm not saying you need to spend that much you know initially right like i said
• 51:44
  you can just open your laptop and do it um it's just having a good strategy around it and um
• 51:51
  I mean, I think looking back at my own business, my own podcast, if I would have invested into my business well before I did, I basically took like two or three years of just trying to figure it out myself without really spending too much time before I started investing in it.
• 52:13
  If I were to go back and do it again, I would have tried to invest from day one and I'd probably be in a little bit of a different spot.
• 52:19
  So that's where I would learn from my mistakes, basically, and go and do that.
• 52:28
  No, that's all great.
• 52:30
  Yeah, I mean, I know you had a long sales cycle with me.
• 52:34
  You're having a longer sales cycle, it sounds like, even with Wyatt.
• 52:37
  But he'll come around, I'm sure.
• 52:40
  But all right, so tell people if they're interested in reaching out to you, watching your content.
• 52:46
  Where can they find that?
• 52:47
  How can they get in contact with you about game planning?
• 52:51
  Hey, I want to get a stronger personal brand.
• 52:56
  How do they do that?
• 52:57
  Yeah.
• 52:58
  So my content is all at Green Candle.
• 53:00
  You can find me anywhere on YouTube.
• 53:03
  And then you can visit my website for any of the media stuff.
• 53:06
  It's keysmediaconsulting.com.
• 53:09
  Or you could just shoot me an email at brandon at keysmediaconsulting.com.
• 53:14
  and happy to jump on like an intro call and see if there's a way that I can help.
• 53:18
  And yeah, I mean, thanks so much, boys, for having me on.
• 53:21
  It was fun.
• 53:22
  I hope you guys enjoyed listening to me rant a little bit.
• 53:26
  It's beautiful.
• 53:28
  I love it.
• 53:28
  The pleasure is ours.
• 53:30
  I've never gotten more free advice than anybody besides you.
• 53:34
  Of course.
• 53:35
  Of course.
• 53:37
  So generous.
• 53:38
  All right, Brandon.
• 53:39
  Thanks so much, man.
• 53:40
  Enjoy the rest of your morning.
• 53:41
  We'll talk soon, okay?
• 53:42
  All right.
• 53:44
  We appreciate you joining us.
• 53:50
  If you want to help build the future of Bitcoin and financial services,
• 53:53
  hit subscribe, leave a review,
• 53:55
  and most importantly, share this with someone in your network
• 53:58
  who's integrating Bitcoin into their practice.
• 54:00
  The more professionals we reach,
• 54:02
  the stronger the ecosystem becomes,
• 54:03
  and our clients are better served.
• 54:05
  Stay sharp, stay sovereign.
• 54:07
  Keep lean from the front.
• 54:14
  Thank you.