The Science of Building Great Beauty Brands with Chris Hobson of Rare Beauty Brands
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Chris Hobson, CEO of Rare Beauty Brands, home to Patchology and Kate Somerville, breaks down the business of beauty: the insight that turned Old Spice around, what it now costs to build a brand, how to handle dupes, and the metrics founders should track.
Who is Chris Hobson?
He started a clothing brand in college in Canada, then joined Procter & Gamble in brand management, running Scope, Folgers Canada, Old Spice, and Secret before an MBA and a career building brands. "As a brand manager, you get trained as sort of the mini general manager of your brand."
How did he turn…
The skinny
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