The Effective CMO: The New York Times' Amy Weisenbach
How does a 175-year-old news brand thrive in a volatile media economy? Amy Weisenbach, Chief Marketing Officer at The New York Times, joins WARC's Anna Hamill to discuss the strategies behind the publication's outsized revenue growth, as well as how to build brand trust and daily habits across news, games, sports and much more. Guests: Amy Weisenbach, Chief Marketing Officer, New York Times Anna Hamill, Senior Editor, The WARC Podcast Chapters: 00:00 – Intro: The Effective CMO with The New York Times 01:00 – The New York Times by the numbers: subs, ads, longevity 02:07 – What “marketing…
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