Patrick Morrissey: How Empathy Leads to Sales and Marketing Success
Today I have a great conversation with Patrick Morrissey, whose previous and current experience gives him an insight into how empathy can lead any sales and marketing team to success. In this episode, we talk about how empathy is a success trait in marketing and sales, what role it plays in effective storytelling, and how empathy is required to adapt to your customer’s changing needs, as well as how marketers can leverage empathy to more effectively support salespeople. He also shares how to flip the model of selling to one that is more customer-centric, and what executives need to do to…
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