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How the NFL decided to ignore sports and start entertaining
In this episode of the Can We Have Your Attention? podcast, hosts Claire Coady and James Wickham get overexcited about the upcoming Super Bowl between the Seattle Seahawks and the New England Patriots. We speak to veteran sports business journalist Dan Kaplan to explore how the NFL has developed its product to prioritise growth & reach, and is constantly innovating in an effort to retain eyeballs and attention. We look at its international expansion plans, how the future might involve flags, and how the NFL has decided to make itself an entertainment product first, and a sport second.
Oh, and…
The skinny
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