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KBB Homes Challenges Zillow's Game | Durham News
Zillow and Redfin’s home valuations are wildly inconsistent—like getting three different directions. Enter Kelley Blue Book, the car valuation giants, now launching KBB Homes with claims of 3% accuracy using advanced neighborhood and renovation data. They’re flipping the real estate lead model too, offering agents a monthly subscription instead of commission splits, vetting them by performance. Already live in 10 states, with nationwide rollout by 2027, early results show 17% of homeowners listing within 90 days after getting a valuation. It’s a bold challenge to the status quo—automated…
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