Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How To Fix Customer Journey Blind Spots
Most marketers map the happy path, but customers rarely follow a straight line. In this episode, Lucas and Luna dissect the concept of 'journey friction' using data from a major e-commerce retailer that saw conversion rates drop twenty percent after simplifying their checkout flow too aggressively. They explore how removing optional steps actually removed trust signals, causing users to abandon carts not because it was hard, but because it felt unsafe. The discussion covers specific touchpoints where silence creates doubt, why multi-channel attribution misses emotional context, and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.