Retention, Defection and Conquest with Greg Uland
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Trucks stick but brand love shifts.
Reynolds and Reynolds released their 2024 Automotive Brand Retention and Defection Report, and VP of Marketing Greg Uland joins the show to break it down.
Read the full report here: https://www.reyrey.com/cp/retention-and-defection-2024
Greg, with his unique blend of marketing savvy and operational expertise, breaks down the complex web of customer loyalty and buying behavior in the auto industry. Through the lens of comprehensive data analysis, Greg shares staggering insights into how dealers can navigate the tricky waters of retaining…
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