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The Wifey Collection: The Business Behind Handmade Fashion

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On BREAD, Gail E. Lynch speaks with the founder Nadia of The Wifey Collection, a Toronto brand creating handmade modest clothing inspired by African heritage.

From the story behind the name to the work that goes into a custom garment, the conversation explores what it takes to turn a design vision into a business. How do you find paying customers, price a piece so it pays you fairly for your time, and take on more orders without compromising the craft?

BREAD — Business. Revenue…

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