The Omnichannel Playbook: TikTok, Amazon & Retail Media | Rémi Martini, Sarelly, CEO and Founder
Scaling a digitally native brand into nationwide US retail requires navigating complex P&Ls, mitigating capital risk, and aligning digital demand generation with physical store execution. In this episode, Sarelly CEO and Co-Founder Rémi Martini joins host Dylan Conroy at Beauty Connect in Los Angeles to break down how his team transitioned from an MVP model on TikTok Shop and Amazon to a historic nationwide launch across 600+ Target doors.
Key tactical themes covered in this episode:
Retail De-Risking Frameworks: Using social commerce platforms as an affordable sandbox to test products and…
The skinny
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