Why is Looksmaxxing Ruining the Internet?
Searches for "looksmaxxing" on Google have doubled since October 2025.
Clavicular has just been profiled by GQ and The New York Times.
In this video, I'm trying to understand what's behind that rise, from the dark corners of the internet right into the mainstream, as well as breaking down some of the strange words they use, and reflect on my own experiences speaking to people on the extreme edge of these online communities.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.