The Pipeline Wake-Up Call Every B2B Marketer Needs to Hear: Randy Brasche - Episode #58
What if the reason marketing keeps getting sidelined is because marketers are measuring the wrong things?
In this episode of Connect To Market, host Casey Cheshire sits down with Randy Brasche, Chief Revenue Officer at Spot-On, Principal at Adaptive B2B Solutions, and author of "Some Assembly Required," to explore how marketers can connect to their market by getting close to revenue rather than hiding behind conversions and volume metrics. Brasche argues that marketers must understand pipeline coverage multiples, participate in pipeline calls with confidence, and build strategy around ICP…
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